A data profile of the people who buy, follow and care about Hot tub in United Kingdom — modelled from more than twelve digital signal sources. Hot tub has an estimated audience of 6,148,237 people in United Kingdom.
The average Hot tub fan in United Kingdom is 45.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Leisure, Garden, Lodging, with strongest over-indexing on Leisure (2.46× the country average).
Demographically, the Hot tub audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Hot tub fan in United Kingdom is more female, around 45.4 years old, with strong Extroversion tendencies and a notable affinity for Leisure.
The key figures that characterise the Hot tub profile in United Kingdom.
64.0% are female, 36.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 45.4 |
| Estimated audience size | 6,148,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Hot tub audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 13.5% |
| Japan | 11.6% |
Where the Hot tub audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~500K | 1.36× | |
| 02 | Yorkshire and the Humber | ~700K | 1.35× | |
| 03 | West Midlands | ~300K | 1.24× | |
| 04 | North East | ~300K | 1.17× | |
| 05 | Northern Ireland | ~200K | 1.08× | |
| 06 | East Midlands | ~400K | 1.00× | |
| 07 | Greater London | ~800K | 0.99× | |
| 08 | South West | ~500K | 0.93× | |
| 09 | Scotland | ~500K | 0.91× | |
| 10 | East of England | ~500K | 0.88× | |
| 11 | South East | ~700K | 0.83× | |
| 12 | England | ~4M | 0.74× | |
| 13 | North West | ~500K | 0.70× |
The strongest cross-interests of the Hot tub audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swimming pool | Sports | 3.63× | ||
| 02 | Lodging | Travel & Leisure | 3.44× | ||
| 03 | Bathroom | Home & Garden | 3.04× | ||
| 04 | TUI | Travel & Leisure | 3.03× | ||
| 05 | Resort | Travel & Leisure | 2.90× | ||
| 06 | Pub | Food & Beverages | 2.79× | ||
| 07 | Bed | Home & Garden | 2.74× | ||
| 08 | B&Q | Shopping | 2.72× | ||
| 09 | Holiday | Travel & Leisure | 2.61× | ||
| 10 | Daily Mirror | News | 2.57× | ||
| 11 | Leisure | Travel & Leisure | 2.46× | ||
| 12 | Daily Express | News | 2.45× | ||
| 13 | Garden | Home & Garden | 2.44× | ||
| 14 | Water | Food & Beverages | 2.39× | ||
| 15 | Celebrity | Movies & TV | 2.29× | ||
| 16 | Child | Kids & Family | 2.28× | ||
| 17 | Money | Business & Career | 2.20× | ||
| 18 | Hotels | Travel & Leisure | 2.14× | ||
| 19 | England | Travel & Leisure | 2.11× | ||
| 20 | Photography | Arts & Culture | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.61× | |
| Spirituality | BALANCE | 1.60× | |
| Community Orientation | OPEN | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Early Adopter Mentality | POWER | 0.81× |
Hot tub has an estimated audience of 6,148,237 people in United Kingdom, concentrated in England and Greater London.
64.0% of Hot tub fans are female, 36.0% are male, with an average age of 45.4 years.
Hot tub fans show strongest brand affinity for Leisure (2.46×), Garden (2.44×), and Lodging (3.44×) over the country average.
Hot tub fans in United Kingdom are most concentrated in England (reach ~4M), Greater London (reach ~800K), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Hot tub itself, the audience over-indexes on Garden (2.44×), Lodging (3.44×), Holiday (2.61×), and Bathroom (3.04×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hot tub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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