England Audience in United Kingdom
England has an estimated audience of 23,076,988 people in United Kingdom. 59.1% are female, 40.9% are male, average age 44.3. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Weddings, Hobby, Distilled beverage, WhatsApp, Lidl.
The average England fan in United Kingdom is 44.3 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Weddings, Hobby, Distilled beverage, with strongest over-indexing on Weddings (1.81× the country average). Demographically, the England audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of England fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 44.3 |
| Estimated audience size | 23,076,988 |
Audience persona
The typical England fan in United Kingdom is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 17,307,741 | 2.35× |
| Yorkshire and the Humber | 2,554,649 | 1.38× |
| South East | 2,484,975 | 0.8× |
| East of England | 1,535,221 | 0.73× |
| West Midlands | 1,532,102 | 1.55× |
| East Midlands | 1,416,270 | 0.87× |
| North East | 1,363,301 | 1.52× |
| South West | 1,355,813 | 0.71× |
| North West | 1,081,288 | 0.44× |
| Scotland | 1,009,940 | 0.49× |
| Wales | 840,129 | 0.64× |
| Northern Ireland | 372,415 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.81× | Kids & Family |
| Hobby | 1.72× | Home & Garden |
| Distilled beverage | 1.73× | Food & Beverages |
| 1.7× | Internet & Social Media | |
| Lidl | 1.58× | Shopping |
| Kitchenware | 2.23× | Home & Garden |
| Expensive Taste | 2.12× | Business & Career |
| TripAdvisor | 1.69× | Travel & Leisure |
| William Hill (bookmaker) | 1.52× | Games |
| Betfair | 1.9× | Games |
| Purchase discount | 2.91× | Shopping |
| Trivago | 2.18× | Travel & Leisure |
| Children's clothing | 1.79× | Fashion & Accessoires |
| Home business | 2.98× | Business & Career |
| Refrigerator | 1.71× | Home & Garden |
| Luxury yacht | 2.29× | Travel & Leisure |
| Mango | 2.93× | Shopping |
| Katie Price | 1.73× | Fashion & Accessoires |
| Smyths Toys Superstores | 3.4× | Shopping |
| Glamping | 2.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.16 |
| Convenience Orientation | PREMIUM | 1.14 |
| Luxury Orientation | PREMIUM | 1.1 |
| Creativity | OPEN | 1.03 |
| Social Media Usage | JOY | 1 |
| Price Sensitivity | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 33.1% |
| United States | 13.8% |
| Vietnam | 6.0% |
See England audiences in other countries
More Region audiences in United Kingdom
- Scotland (16,577,625)
- Greater Manchester (12,808,014)
- Yorkshire (9,197,690)
- Greater London (9,075,072)
- Atlantic Ocean (7,681,052)
Frequently asked questions
How many fans does England have in United Kingdom?
England has an estimated audience of 23,076,988 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of England fans?
59.1% of England fans are female, 40.9% are male, with an average age of 44.3 years.
Which brands do England fans like most?
England fans show strongest brand affinity for Weddings (1.81×), Hobby (1.72×), and Distilled beverage (1.73×) over the country average.
Where do England fans live in United Kingdom?
England fans in United Kingdom are most concentrated in England (reach 17,307,741), Yorkshire and the Humber (reach 2,554,649), and South East (reach 2,484,975). These three regions account for the largest share of the active audience.
What other brands do England fans also like?
Beyond England itself, the audience over-indexes on Hobby (1.72×), Distilled beverage (1.73×), WhatsApp (1.7×), and Lidl (1.58×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for England. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.