Rascasse Audience Intelligence

England Audience in United States

A data profile of the people who buy, follow and care about England in United States — modelled from more than twelve digital signal sources. England has an estimated audience of 9,596,057 people in United States.

The average England fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Pippa Middleton, Turkish Airlines, with strongest over-indexing on FedEx (3.47× the country average).

Demographically, the England audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical England fan in United States is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the England profile in United States.

Audience size
9.6M
in United States
Gender
59.2%
40.8% male
Age
41.8
average years
Country rank
#3728
POI in United States
Fig. 01

Search interest · 12-month trend

+101%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of England fans

59.2% are female, 40.8% are male, average age 41.8.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for England audience in United States
MetricValue
Female59.2%
Male40.8%
Average age41.8
Estimated audience size9,596,057
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the England audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3916%
40-4921%
50+29%
Fig. 04

Worldwide distribution

13.8%

of the worldwide England audience comes from United States.

Worldwide audience distribution share by country for England
CountryShare
United Kingdom33.1%
United States13.8%
Vietnam6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the England audience in United States is strongest.

Fig. 05

Top regions by affinity

England fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~100K1.58×
02California~1.5M1.33×
03New York~700K1.28×
04New Jersey~300K1.27×
05Massachusetts~200K1.27×
06Texas~1M1.20×
07Virginia~300K1.20×
08Washington, District of Columbia~30K1.20×
09Florida~800K1.16×
10Connecticut~100K1.15×
11Maryland~200K1.14×
12Washington~200K1.13×
13Utah~90K1.10×
14Illinois~300K1.09×
15North Carolina~300K1.05×
16Georgia~300K1.04×
17Oregon~100K1.02×
18Nevada~90K1.02×
19Rhode Island~30K1.01×
20Pennsylvania~300K1.00×
21Arizona~200K1.00×
22Maine~30K1.00×
23Indiana~200K0.99×
24Minnesota~100K0.99×
25Kentucky~100K0.99×
26Kansas~80K0.99×
27New Hampshire~40K0.99×
28Colorado~100K0.97×
29Louisiana~100K0.95×
30Alaska~20K0.95×
31Vermont~20K0.95×
32Tennessee~200K0.93×
33Idaho~40K0.93×
34Delaware~20K0.93×
35Michigan~200K0.92×
36Missouri~100K0.92×
37Oklahoma~100K0.91×
38Nebraska~40K0.90×
39South Dakota~20K0.90×
40South Carolina~100K0.89×
41Ohio~300K0.88×
42Wisconsin~100K0.88×
43New Mexico~40K0.88×
44Iowa~70K0.87×
45Hawaii~40K0.86×
46North Dakota~20K0.84×
47Alabama~100K0.83×
48Montana~20K0.79×
49West Virginia~30K0.76×
50Mississippi~60K0.75×
Fig. 06

Affinity by region

Affinity by region — England, United States
0.75×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the England audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for England audience
#·InterestCategoryAffinity×
01Pippa MiddletonPolitics & Society29.86×
02ConfucianismPolitics & Society17.78×
03Kensington PalaceTravel & Leisure17.65×
04TofuFood & Beverages13.97×
05Turkish AirlinesTravel & Leisure9.98×
06American Cruise LinesTravel & Leisure9.62×
07Elderly careHealth8.51×
08International educationBusiness & Career7.98×
09Office 365Technology & Electronics3.97×
10FedExBusiness & Career3.47×
11Sustainable energyHome & Garden3.25×
12InnovationBusiness & Career2.50×
13Renewable energyBusiness & Career2.28×
14Solar energyHome & Garden2.11×
15Mortgage loansBusiness & Career2.00×
16PinterestInternet & Social Media1.88×
17RadioTechnology & Electronics1.78×
18IKEAHome & Garden1.65×
19RedditInternet & Social Media1.62×
20BarbecueFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the England audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by England audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.30×
PatriotismCONSERVATISM2.20×
Community OrientationOPEN1.79×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by England audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
Price SensitivityPREMIUM0.86×
Healthy LifestyleBALANCE0.89×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does England have in United States?

England has an estimated audience of 9,596,057 people in United States, concentrated in California and Texas.

02

What is the gender split and age of England fans?

59.2% of England fans are female, 40.8% are male, with an average age of 41.8 years.

03

Which brands do England fans like most?

England fans show strongest brand affinity for FedEx (3.47×), Pippa Middleton (29.86×), and Turkish Airlines (9.98×) over the country average.

04

Where do England fans live in United States?

England fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do England fans also like?

Beyond England itself, the audience over-indexes on Pippa Middleton (29.86×), Turkish Airlines (9.98×), Pinterest (1.88×), and Elderly care (8.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for England. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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