Kensington Palace Audience in United States

Kensington Palace logo

Kensington Palace has an estimated audience of 646,549 people in United States. 83.0% are female, 17.0% are male, average age 47.9. Top regions: California, Texas, Florida. Top brand affinities: Pippa Middleton, Windsor Castle, LIVING POSITIVE, The Insider (TV series), Yahoo! Search.

The average Kensington Palace fan in United States is 47.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pippa Middleton, Windsor Castle, LIVING POSITIVE, with strongest over-indexing on Pippa Middleton (310.79× the country average). Demographically, the Kensington Palace audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Palace

Demographics of Kensington Palace fans

Demographic split for Kensington Palace audience in United States
MetricValue
Female83.0%
Male17.0%
Average age47.9
Estimated audience size646,549

Audience persona

The typical Kensington Palace fan in United States is more female, around 47.9 years old, with strong Indulgence tendencies and a notable affinity for Pippa Middleton.

Top regions in United States

Top regions ranked by reach for Kensington Palace in United States
RegionReachAffinity
California76,5351.08×
Texas52,3540.94×
Florida44,0051.01×
New York40,9541.13×
New Jersey29,5171.8×
Ohio27,7871.4×
North Carolina25,3521.3×
Illinois23,0221.07×
Pennsylvania21,4490.99×
Virginia21,3671.36×
Georgia18,4810.93×
Massachusetts17,9621.41×
Tennessee15,9671.23×
Michigan15,7190.93×
Washington14,3951.11×
Arizona13,0990.99×
Colorado12,2231.2×
Minnesota12,2171.32×
Maryland10,2350.92×
Missouri9,7540.94×
South Carolina9,7341×
Indiana9,6540.82×
Alabama9,5551.06×
Wisconsin8,9360.92×
Oregon7,7951.05×
Kentucky7,6050.94×
Utah7,3281.27×
Connecticut7,0981.09×
Oklahoma6,1070.85×
Louisiana6,0370.72×
Nevada5,0270.8×
Washington, District of Columbia4,5262.33×
Arkansas4,4820.84×
Iowa4,4570.84×
Kansas4,4080.87×
Mississippi3,4380.65×
New Hampshire3,2111.26×
Idaho3,0510.94×
Maine2,4811.07×
Nebraska2,2330.69×
New Mexico2,1310.66×
Hawaii2,0300.73×
West Virginia1,9060.63×
Rhode Island1,7750.86×
Delaware1,2880.72×
Montana1,2280.68×
North Dakota1,2040.91×
Vermont9940.88×
South Dakota9340.62×
Alaska8740.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kensington Palace audience
BrandAffinityCategory
Pippa Middleton310.79×Politics & Society
Windsor Castle217.69×Travel & Leisure
LIVING POSITIVE509.85×
The Insider (TV series)94.72×Movies & TV
Yahoo! Search31.79×Internet & Social Media
Rhett and Link82.11×Music & Radio
The Living Room (TV series)85.7×Movies & TV
England17.65×Travel & Leisure
Buckingham Palace32.13×Travel & Leisure
Tower of London87.51×Travel & Leisure
Royal Wedding51.26×Politics & Society
Malú162.94×Music & Radio
Museum of London233.61×Arts & Culture
Ted Williams48.4×Sports
Moxie32.78×Food & Beverages
Tuckernuck29.07×Shopping
Camden Market90.62×Travel & Leisure
The Gilded Age6.42×Movies & TV
London Eye23.09×Travel & Leisure
Monarchy12.44×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kensington Palace audience
TraitClusterScore
IndulgenceJOY1.42
Quality AwarenessPREMIUM1.4
CreativityOPEN1.35
TravellingTHRILL1.35
SpiritualityBALANCE1.32
Price SensitivityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Kensington Palace
CountryShare
United States23.1%
United Kingdom22.1%
Spain14.9%

See Kensington Palace audiences in other countries

More Palace audiences in United States

Frequently asked questions

How many fans does Kensington Palace have in United States?

Kensington Palace has an estimated audience of 646,549 people in United States, concentrated in California and Texas.

What is the gender split and age of Kensington Palace fans?

83.0% of Kensington Palace fans are female, 17.0% are male, with an average age of 47.9 years.

Which brands do Kensington Palace fans like most?

Kensington Palace fans show strongest brand affinity for Pippa Middleton (310.79×), Windsor Castle (217.69×), and LIVING POSITIVE (509.85×) over the country average.

Where do Kensington Palace fans live in United States?

Kensington Palace fans in United States are most concentrated in California (reach 76,535), Texas (reach 52,354), and Florida (reach 44,005). These three regions account for the largest share of the active audience.

What other brands do Kensington Palace fans also like?

Beyond Kensington Palace itself, the audience over-indexes on Windsor Castle (217.69×), LIVING POSITIVE (509.85×), The Insider (TV series) (94.72×), and Yahoo! Search (31.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kensington Palace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.