Rascasse Audience Intelligence

Kensington Palace Audience in United States

A data profile of the people who buy, follow and care about Kensington Palace in United States — modelled from more than twelve digital signal sources. Kensington Palace has an estimated audience of 646,549 people in United States.

#1among Palace in United States#3100among POI in United States#2445in Travel & Leisure

The average Kensington Palace fan in United States is 47.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include Pippa Middleton, Windsor Castle, LIVING POSITIVE, with strongest over-indexing on Pippa Middleton (310.79× the country average).

Demographically, the Kensington Palace audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kensington Palace fan in United States is more female, around 47.9 years old, with strong Design Affinity tendencies and a notable affinity for Pippa Middleton.

Category: Travel & Leisure · Type: POI · Subtype: Palace

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kensington Palace profile in United States.

Audience size
647K
in United States
Gender
83.0%♀
17.0% male
Age
47.9
average years
Country rank
#31392
POI in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kensington Palace fans

83.0% are female, 17.0% are male, average age 47.9.

Fig. 02

Gender split

83.0%
Female
17.0%
Male
Demographic split for Kensington Palace audience in United States
MetricValue
Female83.0%
Male17.0%
Average age47.9
Estimated audience size646,549
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the Kensington Palace audience in United States
Age bracketShare%
16-1911%
20-299%
30-3911%
40-4920%
50+50%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Kensington Palace audience comes from United States.

Worldwide audience distribution share by country for Kensington Palace
CountryShare
United States23.0%
United Kingdom22.0%
Spain14.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kensington Palace audience in United States is strongest.

Fig. 05

Top regions by affinity

Kensington Palace fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K2.67×
02Washington, District of Columbia~4K1.98×
03Massachusetts~20K1.39×
04Minnesota~10K1.37×
05Ohio~30K1.35×
06Virginia~20K1.32×
07North Carolina~20K1.24×
08Utah~7K1.24×
09Tennessee~20K1.23×
10New Hampshire~3K1.22×
11Colorado~10K1.16×
12Connecticut~7K1.13×
13New York~40K1.09×
14Alabama~10K1.06×
15California~70K1.05×
16Maine~2K1.05×
17Washington~10K1.04×
18South Carolina~10K1.04×
19Oregon~8K1.03×
20Illinois~20K1.02×
21Arizona~10K0.98×
22Idaho~3K0.98×
23Florida~40K0.96×
24Georgia~20K0.96×
25Vermont~1K0.95×
26Pennsylvania~20K0.94×
27Kentucky~8K0.94×
28Missouri~10K0.93×
29Rhode Island~2K0.93×
30North Dakota~1K0.93×
31Michigan~20K0.92×
32Maryland~10K0.92×
33Wisconsin~9K0.90×
34Texas~50K0.89×
35Kansas~4K0.88×
36Arkansas~5K0.87×
37Iowa~5K0.85×
38Hawaii~2K0.84×
39Delaware~1K0.84×
40Alaska~1K0.84×
41Oklahoma~6K0.82×
42Indiana~10K0.81×
43Montana~1K0.81×
44South Dakota~1K0.80×
45Nevada~5K0.79×
46New Mexico~3K0.79×
47Louisiana~6K0.75×
48Nebraska~2K0.75×
49West Virginia~2K0.75×
50Mississippi~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Kensington Palace, United States
0.74×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kensington Palace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kensington Palace audience
#·InterestCategoryAffinity×
01LIVING POSITIVETopic509.85×
02Pippa MiddletonPolitics & Society310.79×
03Museum of LondonArts & Culture233.61×
04Windsor CastleTravel & Leisure217.69×
05MalúMusic & Radio162.94×
06The Insider (TV series)Movies & TV94.72×
07Camden MarketTravel & Leisure90.62×
08Tower of LondonTravel & Leisure87.51×
09The Living Room (TV series)Movies & TV85.70×
10Rhett and LinkMusic & Radio82.11×
11Royal WeddingPolitics & Society51.26×
12Ted WilliamsSports48.40×
13MoxieFood & Beverages32.78×
14Buckingham PalaceTravel & Leisure32.13×
15Yahoo! SearchInternet & Social Media31.79×
16TuckernuckShopping29.07×
17London EyeTravel & Leisure23.09×
18EnglandTravel & Leisure17.65×
19MonarchyPolitics & Society12.44×
20Dick Van DykeMovies & TV6.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kensington Palace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kensington Palace audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM5.22×
MindfulnessBALANCE2.82×
SpiritualityBALANCE2.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kensington Palace audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.06×
Urban LifestyleOPEN1.20×
Risk AppetiteTHRILL1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kensington Palace have in United States?

Kensington Palace has an estimated audience of 646,549 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kensington Palace fans?

83.0% of Kensington Palace fans are female, 17.0% are male, with an average age of 47.9 years.

03

Which brands do Kensington Palace fans like most?

Kensington Palace fans show strongest brand affinity for Pippa Middleton (310.79×), Windsor Castle (217.69×), and LIVING POSITIVE (509.85×) over the country average.

04

Where do Kensington Palace fans live in United States?

Kensington Palace fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New Jersey (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kensington Palace fans also like?

Beyond Kensington Palace itself, the audience over-indexes on Windsor Castle (217.69×), LIVING POSITIVE (509.85×), The Insider (TV series) (94.72×), and Yahoo! Search (31.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Palace audiences in United States

See Kensington Palace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kensington Palace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →