Rascasse Audience Intelligence

Rhett and Link Audience in United States

A data profile of the people who buy, follow and care about Rhett and Link in United States — modelled from more than twelve digital signal sources. Rhett and Link has an estimated audience of 591,912 people in United States.

#7889among Person in United States#4569in Music & Radio

The average Rhett and Link fan in United States is 30.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kensington Palace, Dude Perfect, Alison Brie, with strongest over-indexing on Kensington Palace (82.11× the country average).

Demographically, the Rhett and Link audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rhett and Link fan in United States is balanced, around 30.2 years old, with strong Extroversion tendencies and a notable affinity for Kensington Palace.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rhett and Link profile in United States.

Audience size
592K
in United States
Gender
52.4%♀
47.6% male
Age
30.2
average years
Country rank
#33082
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rhett and Link fans

52.4% are female, 47.6% are male, average age 30.2.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Rhett and Link audience in United States
MetricValue
Female52.4%
Male47.6%
Average age30.2
Estimated audience size591,912
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Rhett and Link audience in United States
Age bracketShare%
16-1942%
20-2927%
30-3915%
40-4910%
50+6%
Fig. 04

Worldwide distribution

73.4%

of the worldwide Rhett and Link audience comes from United States.

Worldwide audience distribution share by country for Rhett and Link
CountryShare
United States73.4%
Canada6.6%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rhett and Link audience in United States is strongest.

Fig. 05

Top regions by affinity

Rhett and Link fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~7K1.49×
02Alaska~2K1.48×
03North Carolina~30K1.41×
04Kentucky~10K1.36×
05Utah~7K1.32×
06Oregon~9K1.26×
07Oklahoma~8K1.17×
08Washington~10K1.16×
09Indiana~10K1.15×
10West Virginia~3K1.14×
11Idaho~3K1.13×
12Missouri~10K1.09×
13Wisconsin~10K1.05×
14Kansas~5K1.05×
15Maine~2K1.05×
16Tennessee~10K1.04×
17Iowa~5K1.04×
18Nebraska~3K1.04×
19Vermont~1K1.04×
20Ohio~20K1.02×
21Illinois~20K1.00×
22Michigan~20K1.00×
23Alabama~8K1.00×
24New Hampshire~2K1.00×
25Montana~2K1.00×
26South Dakota~1K0.97×
27Virginia~10K0.96×
28South Carolina~9K0.96×
29Pennsylvania~20K0.95×
30North Dakota~1K0.94×
31Colorado~9K0.93×
32Minnesota~8K0.93×
33Massachusetts~10K0.91×
34Rhode Island~2K0.91×
35Nevada~5K0.89×
36California~60K0.88×
37Connecticut~5K0.87×
38Louisiana~7K0.85×
39Mississippi~4K0.85×
40New Mexico~3K0.85×
41Washington, District of Columbia~2K0.85×
42Arizona~10K0.83×
43Delaware~1K0.83×
44Texas~40K0.82×
45Georgia~20K0.82×
46Maryland~9K0.82×
47Hawaii~2K0.79×
48New York~30K0.78×
49New Jersey~10K0.76×
50Florida~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Rhett and Link, United States
0.70×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rhett and Link audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rhett and Link audience
#·InterestCategoryAffinity×
01Kensington PalaceTravel & Leisure82.11×
02FujitsuTechnology & Electronics47.41×
03VegemiteFood & Beverages47.25×
04Kingdom Come: DeliveranceGames41.24×
05Dude PerfectMovies & TV40.73×
06Cricket AustraliaSports37.98×
07Lady AntebellumMusic & Radio26.94×
08Kristen SchaalMovies & TV22.32×
09Alison BrieMovies & TV20.00×
10Jenny SlateMovies & TV20.00×
11Kolkata Knight RidersSports19.95×
12Ron PerlmanMovies & TV14.76×
13Seth GreenMovies & TV12.51×
14John CusackMovies & TV11.49×
15Chuck NorrisMovies & TV8.80×
16JoJo SiwaMovies & TV8.78×
17Kat DenningsMovies & TV7.22×
18Internet celebrityInternet & Social Media3.95×
19PokémonGames3.42×
20SubwayFood & Beverages2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rhett and Link audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rhett and Link audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.06×
Early Adopter MentalityPOWER1.58×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rhett and Link audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.63×
Quality AwarenessPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rhett and Link have in United States?

Rhett and Link has an estimated audience of 591,912 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rhett and Link fans?

52.4% of Rhett and Link fans are female, 47.6% are male, with an average age of 30.2 years.

03

Which brands do Rhett and Link fans like most?

Rhett and Link fans show strongest brand affinity for Kensington Palace (82.11×), Dude Perfect (40.73×), and Alison Brie (20×) over the country average.

04

Where do Rhett and Link fans live in United States?

Rhett and Link fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rhett and Link fans also like?

Beyond Rhett and Link itself, the audience over-indexes on Dude Perfect (40.73×), Alison Brie (20×), Chuck Norris (8.8×), and Vegemite (47.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Rhett and Link audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rhett and Link. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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