Rhett and Link Audience in United States
Rhett and Link has an estimated audience of 608,903 people in United States. 52.4% are female, 47.6% are male, average age 30.2. Top brand affinities: Smosh, Chuck Norris, Olivia Wilde, Alison Brie, Kristen Schaal.
Top brand affinities include Smosh, Chuck Norris, Olivia Wilde, with strongest over-indexing on Smosh (106.27× the country average). Demographically, the Rhett and Link audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Music & Radio · Type: Person
Demographics of Rhett and Link fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 30.2 |
| Estimated audience size | 608,903 |
Audience persona
The typical Rhett and Link fan in United States is balanced, around 30.2 years old, with strong Extroversion tendencies and a notable affinity for Smosh.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smosh | 106.27× | Movies & TV |
| Chuck Norris | 13.76× | Movies & TV |
| Olivia Wilde | 29.72× | Movies & TV |
| Alison Brie | 20× | Movies & TV |
| Kristen Schaal | 39.9× | Movies & TV |
| Kia Sportage | 25.63× | Cars & Mobility |
| Kensington Palace | 39.5× | Travel & Leisure |
| Bruce Willis | 6.61× | Movies & TV |
| Vegemite | 34.22× | Food & Beverages |
| Beetlejuice | 4.41× | Movies & TV |
| Kolkata Knight Riders | 26.04× | Sports |
| Horoscope | 7.79× | Health |
| Property insurance | 12.92× | Home & Garden |
| Cricket Australia | 43.84× | Sports |
| JoJo Siwa | 8.33× | Movies & TV |
| Jimmy Kimmel | 4.78× | Movies & TV |
| Honda HR-V | 17.08× | Cars & Mobility |
| Blended whiskey | 8.33× | Food & Beverages |
| Aaron Rodgers | 4.22× | Sports |
| Google Maps | 2.5× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.19 |
| Early Adopter Mentality | POWER | 1.45 |
| Risk Appetite | THRILL | 1.35 |
| Social Media Usage | JOY | 1.15 |
| Luxury Orientation | PREMIUM | 1.08 |
| Pet Ownership | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.6% |
| Canada | 6.7% |
| United Kingdom | 5.5% |
See Rhett and Link audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Rhett and Link. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.