Rhett and Link Audience in United States
Rhett and Link has an estimated audience of 608,903 people in United States. 52.4% are female, 47.6% are male, average age 30.2. Top brand affinities: Grammarly, Kasik, Morphine (band), Combat sport, Elsword.
Top brand affinities include Grammarly, Kasik, Morphine (band), with strongest over-indexing on Grammarly (31.22× the country average). Demographically, the Rhett and Link audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Music & Radio · Type: Person
Demographics of Rhett and Link fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 30.2 |
| Estimated audience size | 608,903 |
Audience persona
The typical Rhett and Link fan in United States is balanced, around 30.2 years old, with strong Extroversion tendencies and a notable affinity for Grammarly.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grammarly | 31.22× | Business & Career |
| Kasik | 39.9× | Travel & Leisure |
| Morphine (band) | 24.56× | Music & Radio |
| Combat sport | 2.91× | Sports |
| Elsword | 25.63× | Games |
| Pro-Ject | 5.93× | Music & Radio |
| Grinch | 5.34× | Movies & TV |
| Dog breed | 1.54× | Pets & Animals |
| Goop | 5.87× | Internet & Social Media |
| Israel | 2.25× | Travel & Leisure |
| Google Photos | 2.63× | Technology & Electronics |
| Home staging | 5.47× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 6.37× | Cars & Mobility |
| Wikia | 3.2× | Internet & Social Media |
| Yé-yé | 34.22× | Music & Radio |
| Vocal harmony | 3.85× | Music & Radio |
| Delaware County, Pennsylvania | 8.09× | Travel & Leisure |
| Racing | 1.89× | Cars & Mobility |
| JDSU | 1.98× | Business & Career |
| Haverford College | 17.43× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.19 |
| Early Adopter Mentality | POWER | 1.45 |
| Risk Appetite | THRILL | 1.35 |
| Social Media Usage | JOY | 1.15 |
| Luxury Orientation | PREMIUM | 1.08 |
| Pet Ownership | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.6% |
| Canada | 6.7% |
| United Kingdom | 5.5% |
See Rhett and Link audiences in other countries
More Music & Radio audiences in United States
- Capone (rapper) (127,116,000)
- Sydney Sweeney (48,121,350)
- Taylor Swift (46,907,635)
- Rob Reiner (39,072,293)
- Casey (36,114,748)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rhett and Link. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.