Rascasse Audience Intelligence

Fujitsu Target Market in United States

A data profile of the people who buy, follow and care about Fujitsu in United States — modelled from more than twelve digital signal sources. Fujitsu has an estimated audience of 267,675 people in United States.

#28among Computer / hardware in United States#5313among Brand in United States#1281in Technology & Electronics

The average Fujitsu fan in United States is 43.8 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Photo (French magazine), Noomi Rapace, Lexicon (company), with strongest over-indexing on Photo (French magazine) (112.09× the country average).

Demographically, the Fujitsu audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fujitsu fan in United States is balanced, around 43.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Photo (French magazine).

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fujitsu profile in United States.

Audience size
268K
in United States
Gender
46.9%♀
53.1% male
Age
43.8
average years
Country rank
#51181
Brand in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fujitsu

46.9% are female, 53.1% are male, average age 43.8.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Fujitsu audience in United States
MetricValue
Female46.9%
Male53.1%
Average age43.8
Estimated audience size267,675
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Fujitsu audience in United States
Age bracketShare%
16-199%
20-2917%
30-3921%
40-4922%
50+31%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Fujitsu audience comes from United States.

Worldwide audience distribution share by country for Fujitsu
CountryShare
Japan19.3%
United States7.9%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fujitsu audience in United States is strongest.

Fig. 05

Top regions by affinity

Fujitsu customers by region in United States
#RegionReachAffinity×
01Kansas~20K8.22×
02New York~100K6.29×
03Washington, District of Columbia~3K3.15×
04Nevada~7K2.20×
05Iowa~5K2.16×
06Oregon~6K1.61×
07Hawaii~2K1.52×
08California~50K1.37×
09New Jersey~9K1.15×
10Massachusetts~7K1.14×
11Maine~1K1.11×
12Washington~7K1.08×
13South Dakota<1K0.98×
14Vermont<1K0.97×
15Pennsylvania~10K0.96×
16Louisiana~4K0.96×
17New Hampshire~1K0.92×
18Rhode Island<1K0.92×
19Connecticut~3K0.89×
20Montana<1K0.82×
21Delaware<1K0.82×
22Alaska<1K0.82×
23North Dakota<1K0.81×
24Virginia~6K0.80×
25Texas~20K0.78×
26New Mexico~1K0.75×
27Kentucky~3K0.74×
28Oklahoma~3K0.74×
29Arkansas~2K0.73×
30Idaho~1K0.73×
31Arizona~4K0.72×
32Alabama~3K0.72×
33West Virginia~1K0.72×
34Colorado~3K0.71×
35Illinois~7K0.70×
36Maryland~4K0.70×
37Michigan~5K0.68×
38Missouri~3K0.68×
39Mississippi~2K0.68×
40Nebraska~1K0.68×
41Utah~2K0.67×
42Tennessee~4K0.66×
43Indiana~4K0.66×
44Wisconsin~3K0.65×
45Minnesota~3K0.64×
46Ohio~6K0.63×
47North Carolina~6K0.62×
48Georgia~6K0.61×
49South Carolina~3K0.60×
50Florida~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Fujitsu, United States
0.57×1.00×8.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fujitsu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fujitsu audience
#·InterestCategoryAffinity×
01Philadelphia MarathonSports390.67×
02Lexicon (company)Technology & Electronics329.12×
03Z-WaveTechnology & Electronics323.86×
04Noomi RapaceMovies & TV275.06×
05Hardware virtualizationTechnology & Electronics253.39×
06Software configuration managementTechnology & Electronics238.57×
07Solaris (operating system)Technology & Electronics201.48×
08CanastaGames195.73×
09Just in time (business)Business & Career179.53×
10RackspaceTechnology & Electronics173.97×
11Software frameworkTechnology & Electronics152.69×
12Drew BledsoeSports129.74×
13Photo (French magazine)Fashion & Accessoires112.09×
14JIRATechnology & Electronics85.81×
15Stack OverflowTechnology & Electronics60.56×
16TronMovies & TV60.19×
17Google PhotosTechnology & Electronics29.66×
18Micro CenterShopping27.64×
19Groovy (programming language)Technology & Electronics25.67×
20Nothing Bundt CakesFood & Beverages20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fujitsu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fujitsu audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.73×
Need for SecurityCONSERVATISM2.51×
Social Media UsageJOY1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fujitsu audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
ExtroversionTHRILL0.99×
CreativityOPEN1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fujitsu's target market in United States?

Fujitsu's target market in United States covers an estimated 267,675 people, concentrated in New York and California.

02

What is the gender split and age of Fujitsu customers?

46.9% of the Fujitsu audience are female, 53.1% are male, with an average age of 43.8 years.

03

Which brands do Fujitsu fans like most?

Fujitsu fans show strongest brand affinity for Photo (French magazine) (112.09×), Noomi Rapace (275.06×), and Lexicon (company) (329.12×) over the country average.

04

Where do Fujitsu fans live in United States?

Fujitsu fans in United States are most concentrated in New York (reach ~100K), California (reach ~50K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Fujitsu fans also like?

Beyond Fujitsu itself, the audience over-indexes on Noomi Rapace (275.06×), Lexicon (company) (329.12×), Philadelphia Marathon (390.67×), and Software framework (152.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See Fujitsu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fujitsu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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