Rascasse Audience Intelligence

Philadelphia Marathon Audience in United States

A data profile of the people who buy, follow and care about Philadelphia Marathon in United States — modelled from more than twelve digital signal sources. Philadelphia Marathon has an estimated audience of 274,487 people in United States.

#13among Marathon in United States#660among Event in United States#5117in Sports

The average Philadelphia Marathon fan in United States is 37.4 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, New Jersey.

Top brand affinities include Stacy Keibler, Fujitsu, Natural Home remedies, with strongest over-indexing on Stacy Keibler (207.01× the country average).

Demographically, the Philadelphia Marathon audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philadelphia Marathon fan in United States is balanced, around 37.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Stacy Keibler.

Category: Sports · Type: Event · Subtype: Marathon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philadelphia Marathon profile in United States.

Audience size
274K
in United States
Gender
48.8%♀
51.2% male
Age
37.4
average years
Country rank
#50566
Event in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Philadelphia Marathon fans

48.8% are female, 51.2% are male, average age 37.4.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Philadelphia Marathon audience in United States
MetricValue
Female48.8%
Male51.2%
Average age37.4
Estimated audience size274,487
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Philadelphia Marathon audience in United States
Age bracketShare%
16-1916%
20-2926%
30-3926%
40-4923%
50+9%
Fig. 04

Worldwide distribution

94.4%

of the worldwide Philadelphia Marathon audience comes from United States.

Worldwide audience distribution share by country for Philadelphia Marathon
CountryShare
United States94.4%
Brazil1.6%
Canada1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philadelphia Marathon audience in United States is strongest.

Fig. 05

Top regions by affinity

Philadelphia Marathon fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~100K11.07×
02Delaware~3K3.98×
03Washington, District of Columbia~3K3.69×
04New Jersey~30K3.66×
05Massachusetts~10K2.48×
06New York~30K2.19×
07Maryland~8K1.60×
08Vermont<1K1.46×
09Connecticut~4K1.31×
10Virginia~9K1.30×
11New Hampshire~1K1.12×
12Rhode Island<1K1.11×
13Maine~1K1.03×
14Alaska<1K0.88×
15North Dakota<1K0.87×
16South Dakota<1K0.86×
17Montana<1K0.84×
18Idaho~1K0.81×
19West Virginia~1K0.79×
20Hawaii<1K0.78×
21New Mexico~1K0.77×
22Colorado~3K0.76×
23Nebraska~1K0.76×
24Mississippi~2K0.74×
25Arkansas~2K0.73×
26North Carolina~6K0.71×
27Kansas~2K0.71×
28Oklahoma~2K0.69×
29Iowa~2K0.69×
30Nevada~2K0.66×
31South Carolina~3K0.64×
32Louisiana~2K0.64×
33Utah~2K0.64×
34Kentucky~2K0.63×
35Illinois~6K0.62×
36Minnesota~2K0.61×
37Alabama~2K0.61×
38Ohio~5K0.60×
39Oregon~2K0.60×
40Tennessee~3K0.57×
41Indiana~3K0.56×
42Missouri~2K0.56×
43Wisconsin~2K0.56×
44Georgia~5K0.54×
45Michigan~4K0.53×
46Arizona~3K0.51×
47Washington~3K0.50×
48Florida~9K0.47×
49Texas~8K0.36×
50California~10K0.34×
Fig. 06

Affinity by region

Affinity by region — Philadelphia Marathon, United States
0.34×1.00×11.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philadelphia Marathon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philadelphia Marathon audience
#·InterestCategoryAffinity×
01FujitsuTechnology & Electronics390.67×
02Natural Home remediesHealth363.46×
03Stacy KeiblerMovies & TV207.01×
04Cool WhipFood & Beverages109.27×
05FebrezeHome & Garden99.16×
06Zach LaVineSports73.38×
07Changing HabitsHealth60.45×
08Christy TurlingtonFashion & Accessoires53.90×
09TomTomTechnology & Electronics52.36×
10CotopaxiFashion & Accessoires40.55×
11Jrue HolidaySports34.09×
12Kevin LoveSports28.08×
13Skyline ChiliFood & Beverages27.40×
14Dwight HowardSports25.18×
15Wilt ChamberlainSports23.12×
16GarminTechnology & Electronics21.12×
17Smoothie KingFood & Beverages18.96×
18Ski resortTravel & Leisure12.21×
19Philadelphia PhilliesSports10.95×
20YogurtFood & Beverages9.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philadelphia Marathon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philadelphia Marathon audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.84×
IndulgenceJOY2.58×
Price SensitivityPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philadelphia Marathon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
PatriotismCONSERVATISM0.85×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Philadelphia Marathon have in United States?

Philadelphia Marathon has an estimated audience of 274,487 people in United States, concentrated in Pennsylvania and New York.

02

What is the gender split and age of Philadelphia Marathon fans?

48.8% of Philadelphia Marathon fans are female, 51.2% are male, with an average age of 37.4 years.

03

Which brands do Philadelphia Marathon fans like most?

Philadelphia Marathon fans show strongest brand affinity for Stacy Keibler (207.01×), Fujitsu (390.67×), and Natural Home remedies (363.46×) over the country average.

04

Where do Philadelphia Marathon fans live in United States?

Philadelphia Marathon fans in United States are most concentrated in Pennsylvania (reach ~100K), New York (reach ~30K), and New Jersey (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Philadelphia Marathon fans also like?

Beyond Philadelphia Marathon itself, the audience over-indexes on Fujitsu (390.67×), Natural Home remedies (363.46×), Febreze (99.16×), and Changing Habits (60.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marathon audiences in United States

See Philadelphia Marathon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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