Garmin Audience in United States

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Garmin has an estimated audience of 4,955,168 people in United States. 34.9% are female, 65.1% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Sustainable tourism, Stacy Keibler, Schaffhausen, Planet Fitness, Fitbit.

The average Garmin fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sustainable tourism, Stacy Keibler, Schaffhausen, with strongest over-indexing on Sustainable tourism (38.17× the country average). Demographically, the Garmin audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Smart devices

Demographics of Garmin fans

Demographic split for Garmin audience in United States
MetricValue
Female34.9%
Male65.1%
Average age37.4
Estimated audience size4,955,168

Audience persona

The typical Garmin fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Sustainable tourism.

Top regions in United States

Top regions ranked by reach for Garmin in United States
RegionReachAffinity
California457,8390.84×
Texas336,2030.79×
Florida311,3690.93×
New York212,8390.77×
North Carolina137,0980.92×
Illinois136,9900.83×
Pennsylvania121,4670.73×
Washington116,7091.17×
Georgia112,9850.74×
Colorado111,2771.42×
Virginia110,8240.92×
Kansas109,3252.8×
Michigan109,0870.84×
Ohio107,8420.71×
Missouri98,5301.23×
Arizona89,8430.89×
Massachusetts88,5900.91×
New Jersey87,3540.69×
Wisconsin84,6811.14×
Tennessee84,4600.85×
Minnesota83,6091.18×
Oregon71,9861.27×
Indiana69,0770.76×
South Carolina64,0430.86×
Maryland59,0780.69×
Alabama55,2540.8×
Utah54,7971.23×
Louisiana48,2900.76×
Kentucky46,4390.75×
Oklahoma43,2640.79×
Iowa40,7031×
Connecticut39,0330.79×
Arkansas36,8250.9×
Idaho32,6441.31×
Nevada32,2570.67×
Mississippi27,4980.67×
Nebraska23,6920.95×
Montana22,9901.67×
Alaska22,8792.16×
Hawaii22,8151.07×
Maine22,1821.25×
New Hampshire21,5891.11×
New Mexico19,8520.8×
West Virginia16,2630.7×
Washington, District of Columbia13,1890.89×
South Dakota11,8701.04×
North Dakota11,2741.11×
Rhode Island10,2080.65×
Wyoming10,0501.37×
Vermont9,8461.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garmin audience
BrandAffinityCategory
Sustainable tourism38.17×Business & Career
Stacy Keibler32.24×Movies & TV
Schaffhausen35.74×Travel & Leisure
Planet Fitness2.54×Sports
Fitbit6.61×Technology & Electronics
Suunto30.48×Sports
Nike+6.02×Sports
LA Fitness3.04×Sports
Flex (magazine)11.88×Sports
Carmen Electra9.29×Movies & TV
Street workout7.98×Sports
Ragnar Relay Series19.3×Sports
Garmin Forerunner19.43×Technology & Electronics
AutoZone1.7×Cars & Mobility
West Marine7.55×Shopping
Apple Watch3.43×Technology & Electronics
Biceps curl12.7×Sports
Newton Running24.2×Sports
Circuit training8.59×Sports
Snap Fitness7.94×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garmin audience
TraitClusterScore
PatriotismCONSERVATISM1.86
Luxury OrientationPREMIUM1.79
Sports ActivityPOWER1.59
Early Adopter MentalityPOWER1.43
Convenience OrientationPREMIUM1.43
SustainabilityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Garmin
CountryShare
United States14.1%
Japan7.2%
Germany6.9%

See Garmin audiences in other countries

More Smart devices audiences in United States

Frequently asked questions

How many fans does Garmin have in United States?

Garmin has an estimated audience of 4,955,168 people in United States, concentrated in California and Texas.

What is the gender split and age of Garmin fans?

34.9% of Garmin fans are female, 65.1% are male, with an average age of 37.4 years.

Which brands do Garmin fans like most?

Garmin fans show strongest brand affinity for Sustainable tourism (38.17×), Stacy Keibler (32.24×), and Schaffhausen (35.74×) over the country average.

Where do Garmin fans live in United States?

Garmin fans in United States are most concentrated in California (reach 457,839), Texas (reach 336,203), and Florida (reach 311,369). These three regions account for the largest share of the active audience.

What other brands do Garmin fans also like?

Beyond Garmin itself, the audience over-indexes on Stacy Keibler (32.24×), Schaffhausen (35.74×), Planet Fitness (2.54×), and Fitbit (6.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garmin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.