Suunto Audience in United States
Suunto has an estimated audience of 384,028 people in United States. 37.1% are female, 62.9% are male, average age 38.6. Top regions: California, Texas, Florida.
The average Suunto fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Suunto audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Sports · Type: Brand · Subtype: Watches
Demographics of Suunto fans
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 38.6 |
| Estimated audience size | 384,028 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 44,013 | 1.04× |
| Texas | 24,445 | 0.74× |
| Florida | 21,198 | 0.82× |
| New York | 17,939 | 0.84× |
| Colorado | 13,220 | 2.18× |
| Washington | 11,943 | 1.55× |
| North Carolina | 10,198 | 0.88× |
| Virginia | 10,038 | 1.07× |
| Georgia | 9,094 | 0.77× |
| Illinois | 8,858 | 0.69× |
| Pennsylvania | 8,345 | 0.65× |
| Utah | 8,344 | 2.43× |
| Ohio | 7,081 | 0.6× |
| Massachusetts | 6,965 | 0.92× |
| Michigan | 6,917 | 0.69× |
| New Jersey | 6,837 | 0.7× |
| Oregon | 6,782 | 1.54× |
| Arizona | 6,626 | 0.84× |
| Tennessee | 6,506 | 0.84× |
| Maryland | 5,493 | 0.83× |
| Minnesota | 4,686 | 0.85× |
| Wisconsin | 4,530 | 0.78× |
| South Carolina | 4,250 | 0.74× |
| Alabama | 4,093 | 0.76× |
| Indiana | 3,956 | 0.56× |
| Missouri | 3,852 | 0.62× |
| Idaho | 3,258 | 1.69× |
| Kentucky | 3,240 | 0.67× |
| Connecticut | 3,110 | 0.81× |
| Nevada | 3,035 | 0.82× |
| Louisiana | 3,011 | 0.61× |
| Oklahoma | 2,872 | 0.67× |
| Montana | 2,413 | 2.26× |
| Arkansas | 2,340 | 0.74× |
| Hawaii | 2,329 | 1.41× |
| New Hampshire | 2,194 | 1.45× |
| Kansas | 2,193 | 0.72× |
| Iowa | 1,829 | 0.58× |
| Maine | 1,800 | 1.31× |
| New Mexico | 1,781 | 0.92× |
| Alaska | 1,771 | 2.16× |
| Mississippi | 1,693 | 0.54× |
| Washington, District of Columbia | 1,484 | 1.29× |
| Vermont | 1,424 | 2.11× |
| West Virginia | 1,154 | 0.65× |
| Nebraska | 1,128 | 0.59× |
| Wyoming | 969 | 1.7× |
| Rhode Island | 706 | 0.58× |
| South Dakota | 552 | 0.62× |
| North Dakota | 538 | 0.68× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.73 |
| Risk Appetite | THRILL | 2.48 |
| Sports Activity | POWER | 2.39 |
| Patriotism | CONSERVATISM | 2.3 |
| Early Adopter Mentality | POWER | 2.01 |
| Family Orientation | CONSERVATISM | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 29.5% |
| Thailand | 4.9% |
| United States | 2.6% |
See Suunto audiences in other countries
More Watches audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Suunto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.