Suunto Audience in Germany
Suunto has an estimated audience of 247,979 people in Germany. 31.6% are female, 68.4% are male, average age 37.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Technophilia, Endomondo, Amer Sports, Cooking Healthy, Local bike shop.
The average Suunto fan in Germany is 37.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Technophilia, Endomondo, Amer Sports, with strongest over-indexing on Technophilia (122.21× the country average). Demographically, the Suunto audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Watches
Demographics of Suunto fans
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 37.5 |
| Estimated audience size | 247,979 |
Audience persona
The typical Suunto fan in Germany is more male, around 37.5 years old, with strong Sports Activity tendencies and a notable affinity for Technophilia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 81,831 | 2.05× |
| Nordrhein-Westfalen | 49,324 | 0.91× |
| Baden-Württemberg | 48,348 | 1.43× |
| Hessen | 22,815 | 1.21× |
| Niedersachsen | 18,708 | 0.78× |
| Sachsen | 13,913 | 1.14× |
| Rheinland-Pfalz | 13,666 | 1.1× |
| Berlin | 10,310 | 0.93× |
| Schleswig-Holstein | 7,163 | 0.8× |
| Thüringen | 6,405 | 1.01× |
| Brandenburg | 6,001 | 0.78× |
| Hamburg | 4,825 | 0.86× |
| Sachsen-Anhalt | 4,432 | 0.69× |
| Mecklenburg-Vorpommern | 3,319 | 0.7× |
| Saarland | 2,731 | 0.9× |
| Bremen | 1,494 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Technophilia | 122.21× | Technology & Electronics |
| Endomondo | 84.58× | Health |
| Amer Sports | 68.94× | Sports |
| Cooking Healthy | 19.17× | Food & Beverages |
| Local bike shop | 9.79× | Sports |
| Cervélo | 11.62× | Cars & Mobility |
| Cycle News | 61.13× | Sports |
| Android Wear | 28.31× | Technology & Electronics |
| Hiking boot | 7.03× | Fashion & Accessoires |
| Orbea | 11.77× | Cars & Mobility |
| Fell running | 20.29× | Sports |
| Technical diving | 26.79× | |
| Global Positioning System | 6.41× | Technology & Electronics |
| Road bicycle | 7.93× | Sports |
| SRAM Corporation | 8.55× | Cars & Mobility |
| Trek Bicycle Corporation | 7.23× | Cars & Mobility |
| Garmin | 6.75× | Technology & Electronics |
| Diving equipment | 16.99× | Sports |
| Tour de France | 6.21× | Sports |
| Vuelta a España | 9.45× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.68 |
| Early Adopter Mentality | POWER | 1.6 |
| Luxury Orientation | PREMIUM | 1.59 |
| Patriotism | CONSERVATISM | 1.4 |
| Quality Awareness | PREMIUM | 1.33 |
| Need for Security | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 29.5% |
| Thailand | 4.9% |
| United States | 2.6% |
See Suunto audiences in other countries
More Watches audiences in Germany
Frequently asked questions
How many fans does Suunto have in Germany?
Suunto has an estimated audience of 247,979 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Suunto fans?
31.6% of Suunto fans are female, 68.4% are male, with an average age of 37.5 years.
Which brands do Suunto fans like most?
Suunto fans show strongest brand affinity for Technophilia (122.21×), Endomondo (84.58×), and Amer Sports (68.94×) over the country average.
Where do Suunto fans live in Germany?
Suunto fans in Germany are most concentrated in Bayern (reach 81,831), Nordrhein-Westfalen (reach 49,324), and Baden-Württemberg (reach 48,348). These three regions account for the largest share of the active audience.
What other brands do Suunto fans also like?
Beyond Suunto itself, the audience over-indexes on Endomondo (84.58×), Amer Sports (68.94×), Cooking Healthy (19.17×), and Local bike shop (9.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Suunto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.