Diving equipment Audience in Germany
Diving equipment has an estimated audience of 377,494 people in Germany. 30.5% are female, 69.5% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Boat show, Diving, Cathay Pacific, Snorkeling, Livemusic.
The average Diving equipment fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Boat show, Diving, Cathay Pacific, with strongest over-indexing on Boat show (42.92× the country average). Demographically, the Diving equipment audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Diving equipment fans
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 41.9 |
| Estimated audience size | 377,494 |
Audience persona
The typical Diving equipment fan in Germany is more male, around 41.9 years old, with strong Sustainability tendencies and a notable affinity for Boat show.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,939 | 1.03× |
| Bayern | 74,125 | 1.22× |
| Baden-Württemberg | 61,612 | 1.2× |
| Niedersachsen | 37,944 | 1.04× |
| Hessen | 30,200 | 1.05× |
| Rheinland-Pfalz | 19,852 | 1.05× |
| Berlin | 18,583 | 1.1× |
| Sachsen | 15,788 | 0.85× |
| Schleswig-Holstein | 15,540 | 1.15× |
| Brandenburg | 11,098 | 0.95× |
| Hamburg | 9,665 | 1.13× |
| Sachsen-Anhalt | 8,776 | 0.9× |
| Mecklenburg-Vorpommern | 7,326 | 1.02× |
| Thüringen | 6,739 | 0.7× |
| Saarland | 3,772 | 0.81× |
| Bremen | 2,616 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boat show | 42.92× | Travel & Leisure |
| Diving | 19.09× | Sports |
| Cathay Pacific | 34.07× | Travel & Leisure |
| Snorkeling | 14.38× | Sports |
| Livemusic | 4.2× | Music & Radio |
| Freediving | 9.29× | Sports |
| Tagesschau | 2.26× | Movies & TV |
| Motorboat | 7.29× | Cars & Mobility |
| Maine Coon | 4.9× | Pets & Animals |
| Scuba diving | 6.5× | Travel & Leisure |
| HolidayCheck | 3.95× | Travel & Leisure |
| Luxury yacht | 4.64× | Travel & Leisure |
| Pets | 1.71× | Pets & Animals |
| Ryanair | 2.41× | Travel & Leisure |
| Travelzoo | 11.15× | Travel & Leisure |
| Ski resort | 3.38× | Travel & Leisure |
| Transfermarkt | 2.35× | Sports |
| Christina Applegate | 8.56× | Movies & TV |
| Mountain biking | 3.39× | Sports |
| Travel Blogger | 5.6× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.19 |
| Travelling | THRILL | 1.78 |
| Quality Awareness | PREMIUM | 1.68 |
| Indulgence | JOY | 1.58 |
| Early Adopter Mentality | POWER | 1.51 |
| Risk Appetite | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| Japan | 7.1% |
| United Kingdom | 6.3% |
See Diving equipment audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Diving equipment have in Germany?
Diving equipment has an estimated audience of 377,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diving equipment fans?
30.5% of Diving equipment fans are female, 69.5% are male, with an average age of 41.9 years.
Which brands do Diving equipment fans like most?
Diving equipment fans show strongest brand affinity for Boat show (42.92×), Diving (19.09×), and Cathay Pacific (34.07×) over the country average.
Where do Diving equipment fans live in Germany?
Diving equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,939), Bayern (reach 74,125), and Baden-Württemberg (reach 61,612). These three regions account for the largest share of the active audience.
What other brands do Diving equipment fans also like?
Beyond Diving equipment itself, the audience over-indexes on Diving (19.09×), Cathay Pacific (34.07×), Snorkeling (14.38×), and Livemusic (4.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diving equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.