Rascasse Audience Intelligence

Scuba diving Audience in Germany

A data profile of the people who buy, follow and care about Scuba diving in Germany — modelled from more than twelve digital signal sources. Scuba diving has an estimated audience of 2,258,906 people in Germany.

#22among Travel type in Germany#1737among Topic in Germany#235in Travel & Leisure

The average Scuba diving fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Underwater diving, Backpacking (travel), Vacation rental, with strongest over-indexing on Underwater diving (9.75× the country average).

Demographically, the Scuba diving audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Scuba diving fan in Germany is more male, around 39.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Underwater diving.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scuba diving profile in Germany.

Audience size
2.3M
in Germany
Gender
42.8%♀
57.2% male
Age
39.9
average years
Country rank
#2945
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scuba diving fans

42.8% are female, 57.2% are male, average age 39.9.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Scuba diving audience in Germany
MetricValue
Female42.8%
Male57.2%
Average age39.9
Estimated audience size2,258,906
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Scuba diving audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3921%
40-4925%
50+19%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Scuba diving audience comes from Germany.

Worldwide audience distribution share by country for Scuba diving
CountryShare
United States21.5%
Japan10.1%
China6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scuba diving audience in Germany is strongest.

Fig. 05

Top regions by affinity

Scuba diving fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.76×
02Hessen~300K1.62×
03Hamburg~70K1.33×
04Bayern~500K1.25×
05Baden-Württemberg~400K1.19×
06Bremen~20K1.02×
07Rheinland-Pfalz~100K0.98×
08Nordrhein-Westfalen~500K0.95×
09Schleswig-Holstein~80K0.94×
10Niedersachsen~200K0.85×
11Sachsen~90K0.84×
12Saarland~20K0.80×
13Brandenburg~50K0.78×
14Thüringen~40K0.73×
15Mecklenburg-Vorpommern~30K0.72×
16Sachsen-Anhalt~40K0.71×
Fig. 06

Affinity by region

Affinity by region — Scuba diving, Germany
0.71×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scuba diving audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scuba diving audience
#·InterestCategoryAffinity×
01Underwater divingSports9.75×
02SnorkelingSports7.69×
03Backpacking (travel)Travel & Leisure5.35×
04FreedivingSports5.32×
05Vacation rentalTravel & Leisure4.93×
06SailingSports4.91×
07CampsiteTravel & Leisure4.45×
08GitHubInternet & Social Media3.79×
09Black catPets & Animals3.21×
10AdventureTravel & Leisure2.89×
11Dog loversPets & Animals2.83×
12Pomeranian (dog)Pets & Animals2.73×
13Siberian HuskyPets & Animals2.68×
14Dog harnessPets & Animals2.67×
15French BulldogPets & Animals2.51×
16Dog walkingPets & Animals2.28×
17Stranger ThingsMovies & TV2.13×
18TwitchGames2.12×
19Borussia DortmundSports1.60×
20FIFA World CupSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scuba diving audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scuba diving audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.82×
TravellingTHRILL1.50×
Luxury OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scuba diving audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.59×
CreativityOPEN0.81×
Community OrientationOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scuba diving have in Germany?

Scuba diving has an estimated audience of 2,258,906 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Scuba diving fans?

42.8% of Scuba diving fans are female, 57.2% are male, with an average age of 39.9 years.

03

Which brands do Scuba diving fans like most?

Scuba diving fans show strongest brand affinity for Underwater diving (9.75×), Backpacking (travel) (5.35×), and Vacation rental (4.93×) over the country average.

04

Where do Scuba diving fans live in Germany?

Scuba diving fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Scuba diving fans also like?

Beyond Scuba diving itself, the audience over-indexes on Backpacking (travel) (5.35×), Vacation rental (4.93×), Snorkeling (7.69×), and Adventure (2.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Scuba diving audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Scuba diving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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