Scuba diving Audience in Germany
Scuba diving has an estimated audience of 2,258,906 people in Germany. 42.8% are female, 57.2% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Underwater diving, Backpacking (travel), Vacation rental, Snorkeling, Adventure.
The average Scuba diving fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Underwater diving, Backpacking (travel), Vacation rental, with strongest over-indexing on Underwater diving (9.75× the country average). Demographically, the Scuba diving audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Scuba diving fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 39.9 |
| Estimated audience size | 2,258,906 |
Audience persona
The typical Scuba diving fan in Germany is more male, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Underwater diving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 476,694 | 0.96× |
| Bayern | 455,722 | 1.26× |
| Baden-Württemberg | 366,053 | 1.19× |
| Hessen | 277,194 | 1.61× |
| Berlin | 194,174 | 1.92× |
| Niedersachsen | 187,930 | 0.86× |
| Rheinland-Pfalz | 111,628 | 0.99× |
| Sachsen | 93,144 | 0.84× |
| Schleswig-Holstein | 77,080 | 0.95× |
| Hamburg | 68,593 | 1.34× |
| Brandenburg | 50,786 | 0.72× |
| Thüringen | 34,325 | 0.6× |
| Sachsen-Anhalt | 33,145 | 0.57× |
| Mecklenburg-Vorpommern | 24,433 | 0.57× |
| Bremen | 18,740 | 0.97× |
| Saarland | 18,258 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Underwater diving | 9.75× | Sports |
| Backpacking (travel) | 5.35× | Travel & Leisure |
| Vacation rental | 4.93× | Travel & Leisure |
| Snorkeling | 7.69× | Sports |
| Adventure | 2.89× | Travel & Leisure |
| Borussia Dortmund | 1.6× | Sports |
| Dog lovers | 2.83× | Pets & Animals |
| Campsite | 4.45× | Travel & Leisure |
| FIFA World Cup | 1.57× | Sports |
| Sailing | 4.91× | Sports |
| Dog walking | 2.28× | Pets & Animals |
| Black cat | 3.21× | Pets & Animals |
| Dog harness | 2.67× | Pets & Animals |
| Siberian Husky | 2.68× | Pets & Animals |
| Pomeranian (dog) | 2.73× | Pets & Animals |
| Stranger Things | 2.13× | Movies & TV |
| French Bulldog | 2.51× | Pets & Animals |
| GitHub | 3.79× | Internet & Social Media |
| Freediving | 5.32× | Sports |
| Twitch | 2.12× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.16 |
| Travelling | THRILL | 1.88 |
| Sustainability | BALANCE | 1.87 |
| Luxury Orientation | PREMIUM | 1.76 |
| Sports Activity | POWER | 1.59 |
| Urban Lifestyle | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Japan | 10.1% |
| China | 6.4% |
See Scuba diving audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Scuba diving have in Germany?
Scuba diving has an estimated audience of 2,258,906 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scuba diving fans?
42.8% of Scuba diving fans are female, 57.2% are male, with an average age of 39.9 years.
Which brands do Scuba diving fans like most?
Scuba diving fans show strongest brand affinity for Underwater diving (9.75×), Backpacking (travel) (5.35×), and Vacation rental (4.93×) over the country average.
Where do Scuba diving fans live in Germany?
Scuba diving fans in Germany are most concentrated in Nordrhein-Westfalen (reach 476,694), Bayern (reach 455,722), and Baden-Württemberg (reach 366,053). These three regions account for the largest share of the active audience.
What other brands do Scuba diving fans also like?
Beyond Scuba diving itself, the audience over-indexes on Backpacking (travel) (5.35×), Vacation rental (4.93×), Snorkeling (7.69×), and Adventure (2.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scuba diving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.