Underwater diving Audience in Germany
Underwater diving has an estimated audience of 2,127,033 people in Germany. 46.0% are female, 54.0% are male, average age 39.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Snorkeling, Diving, Standup paddleboarding, Freediving, Livemusic.
The average Underwater diving fan in Germany is 39.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Snorkeling, Diving, Standup paddleboarding, with strongest over-indexing on Snorkeling (21.57× the country average). Demographically, the Underwater diving audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Underwater diving fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 39.9 |
| Estimated audience size | 2,127,033 |
Audience persona
The typical Underwater diving fan in Germany is balanced, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Snorkeling.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 373,485 | 1.09× |
| Baden-Württemberg | 289,229 | 1× |
| Nordrhein-Westfalen | 221,496 | 0.48× |
| Niedersachsen | 192,643 | 0.93× |
| Hessen | 140,379 | 0.87× |
| Brandenburg | 139,074 | 2.11× |
| Berlin | 103,372 | 1.09× |
| Sachsen | 102,682 | 0.98× |
| Rheinland-Pfalz | 87,512 | 0.82× |
| Schleswig-Holstein | 82,226 | 1.08× |
| Hamburg | 49,909 | 1.04× |
| Thüringen | 49,302 | 0.91× |
| Sachsen-Anhalt | 42,934 | 0.78× |
| Mecklenburg-Vorpommern | 42,881 | 1.06× |
| Bremen | 20,666 | 1.14× |
| Saarland | 16,733 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Snorkeling | 21.57× | Sports |
| Diving | 12.91× | Sports |
| Standup paddleboarding | 10.19× | Sports |
| Freediving | 9.29× | Sports |
| Livemusic | 3.47× | Music & Radio |
| Scuba diving | 6.5× | Travel & Leisure |
| Scooby-Doo | 4.72× | Movies & TV |
| Spiegel Online | 2× | News |
| Baccarat | 10.39× | Games |
| Airbnb | 2.05× | Travel & Leisure |
| Travel Blogger | 5.71× | Travel & Leisure |
| Tagesschau | 1.61× | Movies & TV |
| Kitesurfing | 7.27× | Sports |
| Do it yourself (DIY) | 1.8× | Home & Garden |
| Alpine skiing | 2.66× | Sports |
| Ski resort | 3.13× | Travel & Leisure |
| Motorhome | 3.61× | Cars & Mobility |
| Backpacking (travel) | 3.45× | Travel & Leisure |
| Art exhibition | 3.02× | Arts & Culture |
| Outdoors | 3.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.97 |
| Travelling | THRILL | 1.94 |
| Luxury Orientation | PREMIUM | 1.88 |
| Sports Activity | POWER | 1.65 |
| DIY Mentality | THRILL | 1.51 |
| Risk Appetite | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 10.3% |
| China | 8.7% |
See Underwater diving audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Underwater diving have in Germany?
Underwater diving has an estimated audience of 2,127,033 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Underwater diving fans?
46.0% of Underwater diving fans are female, 54.0% are male, with an average age of 39.9 years.
Which brands do Underwater diving fans like most?
Underwater diving fans show strongest brand affinity for Snorkeling (21.57×), Diving (12.91×), and Standup paddleboarding (10.19×) over the country average.
Where do Underwater diving fans live in Germany?
Underwater diving fans in Germany are most concentrated in Bayern (reach 373,485), Baden-Württemberg (reach 289,229), and Nordrhein-Westfalen (reach 221,496). These three regions account for the largest share of the active audience.
What other brands do Underwater diving fans also like?
Beyond Underwater diving itself, the audience over-indexes on Diving (12.91×), Standup paddleboarding (10.19×), Freediving (9.29×), and Livemusic (3.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Underwater diving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.