Diving Audience in Germany
Diving has an estimated audience of 1,803,321 people in Germany. 46.9% are female, 53.1% are male, average age 39.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Scuba diving, Underwater diving, Snorkeling, Freediving, Underwater sports.
The average Diving fan in Germany is 39.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Scuba diving, Underwater diving, Snorkeling, with strongest over-indexing on Scuba diving (14.04× the country average). Demographically, the Diving audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Diving fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 39.1 |
| Estimated audience size | 1,803,321 |
Audience persona
The typical Diving fan in Germany is balanced, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Scuba diving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 450,228 | 1.55× |
| Nordrhein-Westfalen | 385,591 | 0.98× |
| Baden-Württemberg | 307,294 | 1.25× |
| Hessen | 186,771 | 1.36× |
| Berlin | 145,480 | 1.8× |
| Niedersachsen | 134,002 | 0.77× |
| Rheinland-Pfalz | 73,972 | 0.82× |
| Hamburg | 68,256 | 1.67× |
| Sachsen | 66,469 | 0.75× |
| Schleswig-Holstein | 56,211 | 0.87× |
| Brandenburg | 43,988 | 0.79× |
| Sachsen-Anhalt | 40,849 | 0.87× |
| Thüringen | 26,320 | 0.57× |
| Mecklenburg-Vorpommern | 20,630 | 0.6× |
| Bremen | 13,658 | 0.89× |
| Saarland | 10,199 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scuba diving | 14.04× | Travel & Leisure |
| Underwater diving | 13.69× | Sports |
| Snorkeling | 12.95× | Sports |
| Freediving | 14.18× | Sports |
| Underwater sports | 36.79× | Sports |
| Underwater photography | 14.58× | Technology & Electronics |
| Diving equipment | 23.78× | Sports |
| Finswimming | 33.33× | Sports |
| Recreational diving | 16.44× | Sports |
| Liza Minnelli | 17.45× | Music & Radio |
| Shopping | 1.99× | Shopping |
| Underwater | 20.21× | Travel & Leisure |
| Woolworths | 4.56× | Shopping |
| Windsurfing | 6.1× | Sports |
| Design | 1.98× | Home & Garden |
| Outdoor recreation | 1.83× | Sports |
| Technical diving | 22.06× | |
| Scuba set | 20.18× | |
| Recreational dive sites | 16.67× | Travel & Leisure |
| Travel Adventures | 2.97× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.88 |
| Luxury Orientation | PREMIUM | 1.91 |
| Sustainability | BALANCE | 1.9 |
| Travelling | THRILL | 1.75 |
| Sports Activity | POWER | 1.69 |
| DIY Mentality | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 8.1% |
| China | 6.5% |
See Diving audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Diving have in Germany?
Diving has an estimated audience of 1,803,321 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Diving fans?
46.9% of Diving fans are female, 53.1% are male, with an average age of 39.1 years.
Which brands do Diving fans like most?
Diving fans show strongest brand affinity for Scuba diving (14.04×), Underwater diving (13.69×), and Snorkeling (12.95×) over the country average.
Where do Diving fans live in Germany?
Diving fans in Germany are most concentrated in Bayern (reach 450,228), Nordrhein-Westfalen (reach 385,591), and Baden-Württemberg (reach 307,294). These three regions account for the largest share of the active audience.
What other brands do Diving fans also like?
Beyond Diving itself, the audience over-indexes on Underwater diving (13.69×), Snorkeling (12.95×), Freediving (14.18×), and Underwater sports (36.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.