A data profile of the people who buy, follow and care about Recreational diving in Germany — modelled from more than twelve digital signal sources. Recreational diving has an estimated audience of 677,251 people in Germany.
The average Recreational diving fan in Germany is 31.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Snorkeling, Diving, Standup paddleboarding, with strongest over-indexing on Snorkeling (27.25× the country average).
Demographically, the Recreational diving audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Recreational diving fan in Germany is more male, around 31.5 years old, with strong Travelling tendencies and a notable affinity for Snorkeling.
The key figures that characterise the Recreational diving profile in Germany.
43.1% are female, 56.9% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 31.5 |
| Estimated audience size | 677,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Recreational diving audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 7.8% |
| United Kingdom | 5.5% |
Where the Recreational diving audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~8K | 1.43× | |
| 02 | Saarland | ~10K | 1.30× | |
| 03 | Mecklenburg-Vorpommern | ~10K | 1.10× | |
| 04 | Sachsen-Anhalt | ~20K | 1.08× | |
| 05 | Thüringen | ~20K | 1.05× | |
| 06 | Hamburg | ~20K | 1.00× | |
| 07 | Brandenburg | ~20K | 0.98× | |
| 08 | Schleswig-Holstein | ~20K | 0.95× | |
| 09 | Rheinland-Pfalz | ~30K | 0.94× | |
| 10 | Sachsen | ~30K | 0.93× | |
| 11 | Berlin | ~30K | 0.86× | |
| 12 | Niedersachsen | ~60K | 0.84× | |
| 13 | Hessen | ~40K | 0.82× | |
| 14 | Baden-Württemberg | ~70K | 0.77× | |
| 15 | Bayern | ~80K | 0.76× | |
| 16 | Nordrhein-Westfalen | ~100K | 0.74× |
The strongest cross-interests of the Recreational diving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aqua-lung | Sports | 56.44× | ||
| 02 | Dive center | Travel & Leisure | 30.63× | ||
| 03 | Snorkeling | Sports | 27.25× | ||
| 04 | Diving watch | Fashion & Accessoires | 24.39× | ||
| 05 | Wetsuit | Sports | 19.84× | ||
| 06 | Freediving | Sports | 16.51× | ||
| 07 | Diving | Sports | 16.44× | ||
| 08 | Standup paddleboarding | Sports | 13.86× | ||
| 09 | Kitesurfing | Sports | 10.20× | ||
| 10 | Christina Applegate | Movies & TV | 8.35× | ||
| 11 | Rafting | Sports | 7.18× | ||
| 12 | Sunday Brunch | Kids & Family | 5.97× | ||
| 13 | Travel agency | Travel & Leisure | 5.88× | ||
| 14 | Island | Travel & Leisure | 5.62× | ||
| 15 | Crime fiction | Literature | 5.06× | ||
| 16 | Skyscanner | Travel & Leisure | 4.27× | ||
| 17 | Backpacking (travel) | Travel & Leisure | 3.75× | ||
| 18 | Street photography | Technology & Electronics | 3.07× | ||
| 19 | Hugendubel | Shopping | 2.64× | ||
| 20 | House music | Music & Radio | 2.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.16× | |
| Quality Awareness | PREMIUM | 1.85× | |
| Sustainability | BALANCE | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.79× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.88× |
Recreational diving has an estimated audience of 677,251 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
43.1% of Recreational diving fans are female, 56.9% are male, with an average age of 31.5 years.
Recreational diving fans show strongest brand affinity for Snorkeling (27.25×), Diving (16.44×), and Standup paddleboarding (13.86×) over the country average.
Recreational diving fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Recreational diving itself, the audience over-indexes on Diving (16.44×), Standup paddleboarding (13.86×), Freediving (16.51×), and Dive center (30.63×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Recreational diving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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