Rascasse Audience Intelligence

Kitesurfing Audience in Germany

A data profile of the people who buy, follow and care about Kitesurfing in Germany — modelled from more than twelve digital signal sources. Kitesurfing has an estimated audience of 1,138,274 people in Germany.

#101among Sport in Germany#2891among Topic in Germany#478in Sports

The average Kitesurfing fan in Germany is 36.6 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Financial technology, Standup paddleboarding, Windsurfing, with strongest over-indexing on Financial technology (13.84× the country average).

Demographically, the Kitesurfing audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kitesurfing fan in Germany is more male, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Financial technology.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitesurfing profile in Germany.

Audience size
1.1M
in Germany
Gender
44.3%♀
55.7% male
Age
36.6
average years
Country rank
#5804
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitesurfing fans

44.3% are female, 55.7% are male, average age 36.6.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Kitesurfing audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age36.6
Estimated audience size1,138,274
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Kitesurfing audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3921%
40-4922%
50+12%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Kitesurfing audience comes from Germany.

Worldwide audience distribution share by country for Kitesurfing
CountryShare
United States17.2%
Japan8.2%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitesurfing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kitesurfing fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.99×
02Hamburg~40K1.70×
03Bayern~300K1.51×
04Hessen~100K1.16×
05Baden-Württemberg~200K1.15×
06Schleswig-Holstein~50K1.12×
07Mecklenburg-Vorpommern~20K0.97×
08Brandenburg~30K0.96×
09Bremen~9K0.95×
10Nordrhein-Westfalen~200K0.88×
11Saarland~10K0.83×
12Rheinland-Pfalz~40K0.78×
13Niedersachsen~80K0.76×
14Sachsen~40K0.75×
15Sachsen-Anhalt~20K0.74×
16Thüringen~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Kitesurfing, Germany
0.74×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitesurfing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitesurfing audience
#·InterestCategoryAffinity×
01SnowkitingSports40.77×
02Standup paddleboardingSports18.06×
03WakesurfingSports17.45×
04PaddleboardingSports17.34×
05Luxury BagsFashion & Accessoires16.67×
06SurfboardSports15.60×
07WaterskiingSports15.08×
08WindsurfingSports14.38×
09Financial technologyBusiness & Career13.84×
10WakeboardingSports13.42×
11Personal luxury carCars & Mobility13.04×
12BillabongFashion & Accessoires12.41×
13FreedivingSports11.15×
14Underwater photographyTechnology & Electronics10.92×
15SnorkelingSports10.72×
16Underwater divingSports7.88×
17BackyardHome & Garden5.52×
18WoolworthsShopping4.96×
19Outdoor recreationSports2.11×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitesurfing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitesurfing audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.89×
Quality AwarenessPREMIUM2.28×
Urban LifestyleOPEN2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitesurfing audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.83×
PatriotismCONSERVATISM0.92×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitesurfing have in Germany?

Kitesurfing has an estimated audience of 1,138,274 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Kitesurfing fans?

44.3% of Kitesurfing fans are female, 55.7% are male, with an average age of 36.6 years.

03

Which brands do Kitesurfing fans like most?

Kitesurfing fans show strongest brand affinity for Financial technology (13.84×), Standup paddleboarding (18.06×), and Windsurfing (14.38×) over the country average.

04

Where do Kitesurfing fans live in Germany?

Kitesurfing fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kitesurfing fans also like?

Beyond Kitesurfing itself, the audience over-indexes on Standup paddleboarding (18.06×), Windsurfing (14.38×), Paddleboarding (17.34×), and Surfboard (15.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Kitesurfing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kitesurfing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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