Billabong Audience in Germany
Billabong has an estimated audience of 812,012 people in Germany. 60.9% are female, 39.1% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Home construction, Progressive rock, Gil Ofarim, Öhringen.
The average Billabong fan in Germany is 31.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Home construction, Progressive rock, with strongest over-indexing on Dog breed (2.39× the country average). Demographically, the Billabong audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Billabong fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 31.0 |
| Estimated audience size | 812,012 |
Audience persona
The typical Billabong fan in Germany is more female, around 31.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 210,942 | 1.09× |
| Bayern | 191,790 | 1.35× |
| Baden-Württemberg | 151,116 | 1.25× |
| Niedersachsen | 77,268 | 0.9× |
| Hessen | 71,189 | 1.06× |
| Berlin | 43,621 | 1.1× |
| Schleswig-Holstein | 43,035 | 1.36× |
| Sachsen | 38,907 | 0.9× |
| Rheinland-Pfalz | 38,169 | 0.86× |
| Hamburg | 25,224 | 1.26× |
| Brandenburg | 23,382 | 0.85× |
| Thüringen | 16,852 | 0.75× |
| Mecklenburg-Vorpommern | 16,050 | 0.95× |
| Sachsen-Anhalt | 13,589 | 0.59× |
| Saarland | 9,633 | 0.89× |
| Bremen | 6,342 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.39× | Pets & Animals |
| Home construction | 1.53× | Home & Garden |
| Progressive rock | 2.52× | Music & Radio |
| Gil Ofarim | 1.72× | Music & Radio |
| Öhringen | 16.65× | Travel & Leisure |
| Graham Greene | 4.92× | Literature |
| CAC 40 | 1.55× | Business & Career |
| Product design | 1.64× | Business & Career |
| Business English | 2.67× | Business & Career |
| Handmade Gifts | 1.82× | Kids & Family |
| N'Golo Kanté | 4.85× | Sports |
| Staycation | 3.34× | Home & Garden |
| Gloria | 4.1× | Music & Radio |
| Erkrath | 6.61× | Travel & Leisure |
| Nurse education | 1.97× | Kids & Family |
| Keeper (password manager) | 3.32× | Technology & Electronics |
| 3D printing | 1.63× | Technology & Electronics |
| Whist | 4.03× | Games |
| Fantasy Earth: Zero | 4.65× | Games |
| Jason Clarke (actor) | 3.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.34 |
| Sustainability | BALANCE | 2.32 |
| Early Adopter Mentality | POWER | 1.86 |
| Travelling | THRILL | 1.64 |
| Luxury Orientation | PREMIUM | 1.53 |
| Sports Activity | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Japan | 16.0% |
| Germany | 5.6% |
See Billabong audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Billabong have in Germany?
Billabong has an estimated audience of 812,012 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Billabong fans?
60.9% of Billabong fans are female, 39.1% are male, with an average age of 31.0 years.
Which brands do Billabong fans like most?
Billabong fans show strongest brand affinity for Dog breed (2.39×), Home construction (1.53×), and Progressive rock (2.52×) over the country average.
Where do Billabong fans live in Germany?
Billabong fans in Germany are most concentrated in Nordrhein-Westfalen (reach 210,942), Bayern (reach 191,790), and Baden-Württemberg (reach 151,116). These three regions account for the largest share of the active audience.
What other brands do Billabong fans also like?
Beyond Billabong itself, the audience over-indexes on Home construction (1.53×), Progressive rock (2.52×), Gil Ofarim (1.72×), and Öhringen (16.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Billabong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.