Rascasse Audience Intelligence

Billabong Target Market in Germany

A data profile of the people who buy, follow and care about Billabong in Germany — modelled from more than twelve digital signal sources. Billabong has an estimated audience of 882,301 people in Germany.

#14among Streetwear in Germany#948among Brand in Germany#391in Fashion & Accessoires

The average Billabong fan in Germany is 31.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Standup paddleboarding, Shopping, Rip Curl, with strongest over-indexing on Standup paddleboarding (8.01× the country average).

Demographically, the Billabong audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Billabong fan in Germany is more female, around 31.0 years old, with strong Risk Appetite tendencies and a notable affinity for Standup paddleboarding.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Billabong profile in Germany.

Audience size
882K
in Germany
Gender
60.9%♀
39.1% male
Age
31.0
average years
Country rank
#7250
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Billabong

60.9% are female, 39.1% are male, average age 31.0.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Billabong audience in Germany
MetricValue
Female60.9%
Male39.1%
Average age31.0
Estimated audience size882,301
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Billabong audience in Germany
Age bracketShare%
16-1941%
20-2924%
30-3917%
40-4912%
50+6%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Billabong audience comes from Germany.

Worldwide audience distribution share by country for Billabong
CountryShare
United States24.3%
Japan14.9%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Billabong audience in Germany is strongest.

Fig. 05

Top regions by affinity

Billabong customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~40K1.36×
02Bayern~200K1.33×
03Hamburg~30K1.26×
04Baden-Württemberg~100K1.23×
05Nordrhein-Westfalen~200K1.05×
06Berlin~40K1.05×
07Hessen~70K1.01×
08Mecklenburg-Vorpommern~20K0.98×
09Saarland~10K0.95×
10Sachsen~40K0.91×
11Bremen~7K0.91×
12Niedersachsen~80K0.88×
13Rheinland-Pfalz~40K0.88×
14Brandenburg~20K0.87×
15Thüringen~20K0.80×
16Sachsen-Anhalt~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Billabong, Germany
0.65×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Billabong audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Billabong audience
#·InterestCategoryAffinity×
01Rip CurlFashion & Accessoires20.52×
02O'Neill (brand)Fashion & Accessoires18.23×
03SurflineSports15.71×
04QuiksilverFashion & Accessoires15.25×
05KitesurfingSports9.95×
06Standup paddleboardingSports8.01×
07WakesurfingSports6.96×
08Financial technologyBusiness & Career4.11×
09TrivagoTravel & Leisure3.93×
10AirbnbTravel & Leisure2.73×
11MoviesMovies & TV2.12×
12ShoppingShopping2.07×
13Fitness and wellnessSports2.04×
14Consumer electronicsTechnology & Electronics1.94×
15MusicBusiness & Career1.89×
16FoodFood & Beverages1.89×
17ClothingFashion & Accessoires1.86×
18BeautyBeauty & Wellness1.86×
19Arts and musicArts & Culture1.74×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Billabong audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Billabong audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.31×
IndividualismJOY2.03×
TravellingTHRILL2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Billabong audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Quality AwarenessPREMIUM0.80×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Billabong's target market in Germany?

Billabong's target market in Germany covers an estimated 882,301 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Billabong customers?

60.9% of the Billabong audience are female, 39.1% are male, with an average age of 31.0 years.

03

Which brands do Billabong fans like most?

Billabong fans show strongest brand affinity for Standup paddleboarding (8.01×), Shopping (2.07×), and Rip Curl (20.52×) over the country average.

04

Where do Billabong fans live in Germany?

Billabong fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Billabong fans also like?

Beyond Billabong itself, the audience over-indexes on Shopping (2.07×), Rip Curl (20.52×), Movies (2.12×), and Music (1.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See Billabong audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Billabong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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