Rip Curl Audience in Germany
Rip Curl has an estimated audience of 348,033 people in Germany. 54.8% are female, 45.2% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Financial technology, Billabong, Surfboard, Surfline, O'Neill (brand).
The average Rip Curl fan in Germany is 31.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Financial technology, Billabong, Surfboard, with strongest over-indexing on Financial technology (36.91× the country average). Demographically, the Rip Curl audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Rip Curl fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 31.9 |
| Estimated audience size | 348,033 |
Audience persona
The typical Rip Curl fan in Germany is balanced, around 31.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Financial technology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,577 | 1.16× |
| Bayern | 84,931 | 1.52× |
| Baden-Württemberg | 59,718 | 1.26× |
| Hessen | 28,311 | 1.07× |
| Niedersachsen | 27,795 | 0.82× |
| Schleswig-Holstein | 21,516 | 1.72× |
| Berlin | 17,852 | 1.15× |
| Rheinland-Pfalz | 13,583 | 0.78× |
| Hamburg | 13,205 | 1.68× |
| Sachsen | 12,631 | 0.74× |
| Brandenburg | 7,834 | 0.73× |
| Mecklenburg-Vorpommern | 5,684 | 0.86× |
| Thüringen | 5,290 | 0.6× |
| Sachsen-Anhalt | 4,456 | 0.49× |
| Saarland | 2,833 | 0.66× |
| Bremen | 2,291 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Financial technology | 36.91× | Business & Career |
| Billabong | 43.64× | Fashion & Accessoires |
| Surfboard | 26.73× | Sports |
| Surfline | 49.67× | Sports |
| O'Neill (brand) | 56.49× | Fashion & Accessoires |
| Soho House (club) | 48.9× | Business & Career |
| Surf culture | 21.49× | Sports |
| Vespa | 18.32× | Cars & Mobility |
| Longboarding | 43.64× | Sports |
| Windsurfing | 11.27× | Sports |
| Skatepark | 17.87× | Sports |
| Volcom | 31.24× | Fashion & Accessoires |
| RVCA | 56.9× | Fashion & Accessoires |
| Surf Session Magazine | 60.71× | Sports |
| Reef (company) | 45.45× | Fashion & Accessoires |
| Uber | 10.18× | Cars & Mobility |
| Kitesurfing | 14.77× | Sports |
| Vitra | 11.11× | Home & Garden |
| Quiksilver | 20× | Fashion & Accessoires |
| PacSun | 26.43× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.6 |
| Sustainability | BALANCE | 2.54 |
| Early Adopter Mentality | POWER | 2.12 |
| Travelling | THRILL | 1.89 |
| Sports Activity | POWER | 1.57 |
| Luxury Orientation | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Brazil | 9.9% |
| Australia | 9.6% |
See Rip Curl audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- ASICS (3,124,805)
Frequently asked questions
How many fans does Rip Curl have in Germany?
Rip Curl has an estimated audience of 348,033 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rip Curl fans?
54.8% of Rip Curl fans are female, 45.2% are male, with an average age of 31.9 years.
Which brands do Rip Curl fans like most?
Rip Curl fans show strongest brand affinity for Financial technology (36.91×), Billabong (43.64×), and Surfboard (26.73×) over the country average.
Where do Rip Curl fans live in Germany?
Rip Curl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,577), Bayern (reach 84,931), and Baden-Württemberg (reach 59,718). These three regions account for the largest share of the active audience.
What other brands do Rip Curl fans also like?
Beyond Rip Curl itself, the audience over-indexes on Billabong (43.64×), Surfboard (26.73×), Surfline (49.67×), and O'Neill (brand) (56.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rip Curl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.