Surf culture Audience in Germany
Surf culture has an estimated audience of 1,430,853 people in Germany. 55.3% are female, 44.7% are male, average age 34.0. Top brand affinities: Rip Curl, Tagesschau, Vespa, Real property, Transfermarkt.
Top brand affinities include Rip Curl, Tagesschau, Vespa, with strongest over-indexing on Rip Curl (20.91× the country average). Demographically, the Surf culture audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Sustainability, Sports Activity.
Category: Sports · Type: Topic
Demographics of Surf culture fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 34.0 |
| Estimated audience size | 1,430,853 |
Audience persona
The typical Surf culture fan in Germany is more female, around 34.0 years old, with strong Sustainability tendencies and a notable affinity for Rip Curl.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rip Curl | 20.91× | Fashion & Accessoires |
| Tagesschau | 2.5× | Movies & TV |
| Vespa | 8.62× | Cars & Mobility |
| Real property | 5.04× | Home & Garden |
| Transfermarkt | 2.94× | Sports |
| Italo disco | 8.26× | Music & Radio |
| Ryanair | 2.43× | Travel & Leisure |
| Independent music | 6.89× | Music & Radio |
| Kitesurfing | 8.02× | Sports |
| Breuninger | 2.81× | Fashion & Accessoires |
| Livemusic | 2.89× | Music & Radio |
| Pets | 1.61× | Pets & Animals |
| Felix Baumgartner | 3.94× | Sports |
| Arnold Schwarzenegger | 5.4× | Movies & TV |
| Wakeboarding | 5.15× | Sports |
| Alpine skiing | 2.77× | Sports |
| Bouldering | 5.84× | Sports |
| Lieferando.de | 1.99× | Food & Beverages |
| House music | 2.31× | Music & Radio |
| Fressnapf | 2.89× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.97 |
| Sports Activity | POWER | 1.77 |
| Early Adopter Mentality | POWER | 1.74 |
| Urban Lifestyle | OPEN | 1.63 |
| Pet Ownership | JOY | 1.6 |
| Travelling | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Japan | 6.9% |
| Brazil | 5.8% |
See Surf culture audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Surf culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.