A data profile of the people who buy, follow and care about Surf culture in Germany — modelled from more than twelve digital signal sources. Surf culture has an estimated audience of 1,430,853 people in Germany.
Surf culture has an estimated audience of 1,430,853 people in Germany. 55.3% are female, 44.7% are male, average age 34.0. Top brand affinities: Vespa, Rip Curl, Independent music, Billabong, Robert Redford.
Top brand affinities include Vespa, Rip Curl, Independent music, with strongest over-indexing on Vespa (8.96× the country average).
Demographically, the Surf culture audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
The typical Surf culture fan in Germany is more female, around 34.0 years old, with strong Risk Appetite tendencies and a notable affinity for Vespa.
The key figures that characterise the Surf culture profile in Germany.
55.3% are female, 44.7% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 34.0 |
| Estimated audience size | 1,430,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Surf culture audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.5% |
| Japan | 6.9% |
| Brazil | 5.8% |
The strongest cross-interests of the Surf culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rip Curl | Fashion & Accessoires | 21.49× | ||
| 02 | O'Neill (brand) | Fashion & Accessoires | 14.29× | ||
| 03 | Billabong | Fashion & Accessoires | 12.05× | ||
| 04 | Independent music | Music & Radio | 9.20× | ||
| 05 | Vespa | Cars & Mobility | 8.96× | ||
| 06 | Waterskiing | Sports | 8.31× | ||
| 07 | Kitesurfing | Sports | 7.64× | ||
| 08 | Isabel Marant | Fashion & Accessoires | 5.56× | ||
| 09 | Wakeboarding | Sports | 5.49× | ||
| 10 | Bouldering | Sports | 5.11× | ||
| 11 | Uber | Cars & Mobility | 4.75× | ||
| 12 | Robert Redford | Movies & TV | 4.71× | ||
| 13 | Travel Blogger | Travel & Leisure | 4.62× | ||
| 14 | Extreme sport | Sports | 2.97× | ||
| 15 | Kitchen | Home & Garden | 2.04× | ||
| 16 | Hugendubel | Shopping | 2.04× | ||
| 17 | Breuninger | Fashion & Accessoires | 1.97× | ||
| 18 | Ryanair | Travel & Leisure | 1.83× | ||
| 19 | Transfermarkt | Sports | 1.80× | ||
| 20 | Tagesschau | Movies & TV | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.02× | |
| Quality Awareness | PREMIUM | 1.81× | |
| Community Orientation | OPEN | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| DIY Mentality | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Surf culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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