Surf culture Audience in Germany
Surf culture has an estimated audience of 1,430,853 people in Germany. 55.3% are female, 44.7% are male, average age 34.0. Top brand affinities: Home construction, Progressive rock, Keeper (password manager), Natural rubber, Product design.
Top brand affinities include Home construction, Progressive rock, Keeper (password manager), with strongest over-indexing on Home construction (1.75× the country average). Demographically, the Surf culture audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Sustainability, Sports Activity.
Category: Sports · Type: Topic
Demographics of Surf culture fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 34.0 |
| Estimated audience size | 1,430,853 |
Audience persona
The typical Surf culture fan in Germany is more female, around 34.0 years old, with strong Sustainability tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.75× | Home & Garden |
| Progressive rock | 2.66× | Music & Radio |
| Keeper (password manager) | 6.37× | Technology & Electronics |
| Natural rubber | 2.43× | Cars & Mobility |
| Product design | 1.63× | Business & Career |
| Business English | 2.55× | Business & Career |
| Nurse education | 2.18× | Kids & Family |
| Chalkidiki | 3.53× | Travel & Leisure |
| Öhringen | 9.78× | Travel & Leisure |
| Graham Greene (actor) | 2.57× | |
| Minestrone | 1.58× | Food & Beverages |
| Jason Clarke (actor) | 2.7× | Movies & TV |
| Kieser Training | 2.23× | Sports |
| Kippah | 2.72× | Fashion & Accessoires |
| Caprivi Strip | 4.82× | |
| Gumbal | 2.8× | Cars & Mobility |
| Catania | 4.21× | Travel & Leisure |
| Porquerolles | 4.42× | Travel & Leisure |
| Mülheim | 1.58× | Travel & Leisure |
| Eco Friendly Living | 1.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.97 |
| Sports Activity | POWER | 1.77 |
| Early Adopter Mentality | POWER | 1.74 |
| Urban Lifestyle | OPEN | 1.63 |
| Pet Ownership | JOY | 1.6 |
| Travelling | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Japan | 6.9% |
| Brazil | 5.8% |
See Surf culture audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Surf culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.