Surf culture Audience in United States

Surf culture logo

Surf culture has an estimated audience of 6,286,294 people in United States. 48.8% are female, 51.2% are male, average age 34.5. Top regions: California, Florida, New York. Top brand affinities: Product design, UK garage, Pro-Ject, Embroidery Library, Dog breed.

The average Surf culture fan in United States is 34.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Product design, UK garage, Pro-Ject, with strongest over-indexing on Product design (4.18× the country average). Demographically, the Surf culture audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Surf culture fans

Demographic split for Surf culture audience in United States
MetricValue
Female48.8%
Male51.2%
Average age34.5
Estimated audience size6,286,294

Audience persona

The typical Surf culture fan in United States is balanced, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Surf culture in United States
RegionReachAffinity
California778,6761.13×
Florida228,4830.54×
New York146,6860.42×
Texas141,0030.26×
Kentucky91,9031.17×
Virginia83,0580.54×
Illinois67,6060.32×
Louisiana66,8970.83×
Mississippi64,4911.25×
North Carolina60,9850.32×
Pennsylvania57,6640.27×
Arkansas57,2931.11×
Ohio56,9410.29×
Oklahoma56,0300.8×
Missouri55,5780.55×
Washington55,1600.44×
South Carolina54,6920.58×
Alabama53,3750.61×
Indiana53,2880.46×
West Virginia53,2401.82×
Alaska53,1303.95×
Oregon52,5630.73×
Colorado51,7700.52×
Hawaii50,8791.88×
Tennessee50,8490.4×
Kansas49,1760.99×
Idaho49,1651.56×
Georgia49,1480.25×
Wisconsin48,8650.52×
New Jersey48,0900.3×
Arizona47,0580.37×
Iowa46,6850.9×
Massachusetts46,5350.38×
Montana46,3152.66×
Michigan45,3470.28×
Utah45,2820.8×
Maryland44,7630.41×
North Dakota44,5113.45×
New Hampshire43,8681.77×
Nebraska42,9561.36×
Connecticut42,8910.68×
New Mexico42,7321.36×
Nevada42,5940.7×
Rhode Island42,3602.12×
Maine42,3341.88×
Minnesota40,3000.45×
Delaware37,9342.19×
Washington, District of Columbia27,3901.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Surf culture audience
BrandAffinityCategory
Product design4.18×Business & Career
UK garage10.16×Music & Radio
Pro-Ject6.16×Music & Radio
Embroidery Library22.49×Home & Garden
Dog breed1.6×Pets & Animals
Stamp collecting5.62×Home & Garden
Natural rubber2.44×Cars & Mobility
Urban Outfitters2.18×Shopping
Bank account2.9×Business & Career
Home construction1.61×Home & Garden
Collectable1.56×Kids & Family
Hipster9.1×Politics & Society
Bulacan15.9×Travel & Leisure
Isometric exercise7.98×Sports
Mothercare2.52×Kids & Family
9NEWS (KUSA)3.63×Movies & TV
3D printing1.75×Technology & Electronics
Joshua Jackson2.97×Movies & TV
JDSU2×Business & Career
Justice1.83×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Surf culture audience
TraitClusterScore
SustainabilityBALANCE3.16
Luxury OrientationPREMIUM2.15
Sports ActivityPOWER2.09
LGBTQ+ IdentityOPEN1.74
Risk AppetiteTHRILL1.72
TravellingTHRILL1.7

Worldwide distribution

Worldwide audience distribution share by country for Surf culture
CountryShare
United States21.5%
Japan6.9%
Brazil5.8%

See Surf culture audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Surf culture have in United States?

Surf culture has an estimated audience of 6,286,294 people in United States, concentrated in California and Florida.

What is the gender split and age of Surf culture fans?

48.8% of Surf culture fans are female, 51.2% are male, with an average age of 34.5 years.

Which brands do Surf culture fans like most?

Surf culture fans show strongest brand affinity for Product design (4.18×), UK garage (10.16×), and Pro-Ject (6.16×) over the country average.

Where do Surf culture fans live in United States?

Surf culture fans in United States are most concentrated in California (reach 778,676), Florida (reach 228,483), and New York (reach 146,686). These three regions account for the largest share of the active audience.

What other brands do Surf culture fans also like?

Beyond Surf culture itself, the audience over-indexes on UK garage (10.16×), Pro-Ject (6.16×), Embroidery Library (22.49×), and Dog breed (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Surf culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.