Rascasse Audience Intelligence

Surfline Audience in United States

A data profile of the people who buy, follow and care about Surfline in United States — modelled from more than twelve digital signal sources. Surfline has an estimated audience of 3,238,248 people in United States.

#270among Website / Newspaper / Magazine in United States#849in Sports

The average Surfline fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Hawaii, Florida.

Top brand affinities include Surfboard, Billabong, Standup paddleboarding, with strongest over-indexing on Surfboard (12.4× the country average).

Demographically, the Surfline audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Surfline fan in United States is balanced, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Surfboard.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Surfline profile in United States.

Audience size
3.2M
in United States
Gender
45.5%♀
54.5% male
Age
35.5
average years
Country rank
#9633
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Surfline

45.5% are female, 54.5% are male, average age 35.5.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Surfline audience in United States
MetricValue
Female45.5%
Male54.5%
Average age35.5
Estimated audience size3,238,248
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Surfline audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Surfline audience comes from United States.

Worldwide audience distribution share by country for Surfline
CountryShare
United States37.8%
Australia8.4%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Surfline audience in United States is strongest.

Fig. 05

Top regions by affinity

Surfline fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~400K26.68×
02California~2M5.01×
03Florida~400K1.64×
04Rhode Island~20K1.62×
05Maine~20K1.43×
06New Jersey~100K1.17×
07Oregon~40K1.08×
08New Hampshire~10K0.89×
09North Carolina~90K0.88×
10Delaware~8K0.87×
11South Carolina~40K0.85×
12Virginia~60K0.82×
13North Dakota~5K0.79×
14South Dakota~6K0.78×
15Vermont~4K0.64×
16Alaska~4K0.62×
17Arkansas~20K0.59×
18West Virginia~9K0.59×
19New York~100K0.57×
20Montana~5K0.57×
21Mississippi~10K0.56×
22Massachusetts~30K0.55×
23Iowa~10K0.54×
24Washington, District of Columbia~5K0.53×
25Idaho~8K0.52×
26Nebraska~8K0.51×
27Kansas~10K0.49×
28New Mexico~8K0.48×
29Washington~30K0.47×
30Kentucky~20K0.47×
31Oklahoma~20K0.47×
32Nevada~10K0.47×
33Utah~10K0.42×
34Connecticut~10K0.41×
35Colorado~20K0.38×
36Maryland~20K0.37×
37Louisiana~20K0.37×
38Minnesota~20K0.33×
39Alabama~10K0.32×
40Indiana~20K0.31×
41Missouri~20K0.31×
42Arizona~20K0.29×
43Wisconsin~10K0.29×
44Tennessee~20K0.26×
45Pennsylvania~30K0.25×
46Michigan~20K0.23×
47Ohio~20K0.22×
48Georgia~20K0.22×
49Texas~50K0.19×
50Illinois~20K0.19×
Fig. 06

Affinity by region

Affinity by region — Surfline, United States
0.19×1.00×26.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Surfline audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Surfline audience
#·InterestCategoryAffinity×
01Stab MagazineSports39.24×
02Mick FanningSports38.25×
03Kelly SlaterSports35.02×
04Gabriel MedinaSports33.12×
05Robert Williams (artist)Person26.95×
06Mongoose (bicycles)Cars & Mobility20.74×
07O'Neill (brand)Fashion & Accessoires20.16×
08Rip CurlFashion & Accessoires19.06×
09BillabongFashion & Accessoires17.59×
10Skateboarder (magazine)Sports16.82×
11VolcomFashion & Accessoires14.39×
12SurfboardSports12.40×
13Standup paddleboardingSports8.53×
14Surf cultureSports7.68×
15DeviantArtInternet & Social Media5.65×
16AnglingSports5.31×
17Blues musicMusic & Radio1.80×
18Heavy metal musicMusic & Radio1.74×
19Electronic musicMusic & Radio1.70×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Surfline audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Surfline audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.53×
Pet OwnershipJOY1.43×
Design AffinityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Surfline audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.65×
TraditionCONSERVATISM0.69×
Community OrientationOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Surfline have in United States?

Surfline has an estimated audience of 3,238,248 people in United States, concentrated in California and Hawaii.

02

What is the gender split and age of Surfline fans?

45.5% of Surfline fans are female, 54.5% are male, with an average age of 35.5 years.

03

Which brands do Surfline fans like most?

Surfline fans show strongest brand affinity for Surfboard (12.4×), Billabong (17.59×), and Standup paddleboarding (8.53×) over the country average.

04

Where do Surfline fans live in United States?

Surfline fans in United States are most concentrated in California (reach ~2M), Hawaii (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Surfline fans also like?

Beyond Surfline itself, the audience over-indexes on Billabong (17.59×), Standup paddleboarding (8.53×), Skateboarder (magazine) (16.82×), and Kelly Slater (35.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Surfline audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Surfline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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