Surfline Audience in United States
Surfline has an estimated audience of 3,219,843 people in United States. 45.5% are female, 54.5% are male, average age 35.5. Top regions: California, Florida, Hawaii. Top brand affinities: Surfboard, Billabong, Standup paddleboarding, Kelly Slater, Rip Curl.
The average Surfline fan in United States is 35.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Hawaii. Top brand affinities include Surfboard, Billabong, Standup paddleboarding, with strongest over-indexing on Surfboard (12.4× the country average). Demographically, the Surfline audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Surfline fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 35.5 |
| Estimated audience size | 3,219,843 |
Audience persona
The typical Surfline fan in United States is balanced, around 35.5 years old, with strong Sustainability tendencies and a notable affinity for Surfboard.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,914,535 | 5.41× |
| Florida | 379,009 | 1.74× |
| Hawaii | 359,134 | 25.95× |
| New York | 107,171 | 0.6× |
| New Jersey | 99,884 | 1.22× |
| North Carolina | 87,437 | 0.9× |
| Virginia | 68,769 | 0.88× |
| Texas | 45,617 | 0.16× |
| Oregon | 41,618 | 1.13× |
| South Carolina | 40,670 | 0.84× |
| Massachusetts | 32,668 | 0.51× |
| Washington | 30,620 | 0.47× |
| Pennsylvania | 23,752 | 0.22× |
| Maryland | 20,712 | 0.37× |
| Colorado | 18,966 | 0.37× |
| Maine | 17,052 | 1.48× |
| Rhode Island | 16,656 | 1.63× |
| Arizona | 15,608 | 0.24× |
| Georgia | 15,170 | 0.15× |
| Nevada | 14,188 | 0.46× |
| Connecticut | 11,024 | 0.34× |
| New Hampshire | 10,826 | 0.85× |
| Utah | 10,663 | 0.37× |
| Tennessee | 10,241 | 0.16× |
| Illinois | 9,414 | 0.09× |
| Alabama | 9,112 | 0.2× |
| Idaho | 7,733 | 0.48× |
| Michigan | 7,567 | 0.09× |
| Ohio | 7,485 | 0.08× |
| Delaware | 5,748 | 0.65× |
| Washington, District of Columbia | 4,658 | 0.48× |
| Wisconsin | 4,239 | 0.09× |
| Missouri | 3,960 | 0.08× |
| Louisiana | 3,739 | 0.09× |
| Montana | 3,583 | 0.4× |
| Indiana | 3,397 | 0.06× |
| Minnesota | 3,350 | 0.07× |
| Vermont | 2,504 | 0.44× |
| New Mexico | 2,240 | 0.14× |
| Oklahoma | 2,185 | 0.06× |
| Mississippi | 1,938 | 0.07× |
| Kentucky | 1,869 | 0.05× |
| Alaska | 1,631 | 0.24× |
| Kansas | 1,603 | 0.06× |
| West Virginia | 1,498 | 0.1× |
| Nebraska | 1,373 | 0.09× |
| Wyoming | 1,267 | 0.27× |
| Iowa | 1,224 | 0.05× |
| Arkansas | 1,209 | 0.05× |
| South Dakota | 351 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Surfboard | 12.4× | Sports |
| Billabong | 17.59× | Fashion & Accessoires |
| Standup paddleboarding | 8.53× | Sports |
| Kelly Slater | 35.02× | Sports |
| Rip Curl | 19.06× | Fashion & Accessoires |
| O'Neill (brand) | 20.16× | Fashion & Accessoires |
| DeviantArt | 5.65× | Internet & Social Media |
| Mongoose (bicycles) | 20.74× | Cars & Mobility |
| Stab Magazine | 39.24× | Sports |
| Skateboarder (magazine) | 16.82× | Sports |
| Volcom | 14.39× | Fashion & Accessoires |
| Surf culture | 7.68× | Sports |
| Outdoor recreation | 1.52× | Sports |
| Angling | 5.31× | Sports |
| Gabriel Medina | 33.12× | Sports |
| Mick Fanning | 38.25× | Sports |
| Blues music | 1.8× | Music & Radio |
| Electronic music | 1.7× | Music & Radio |
| Heavy metal music | 1.74× | Music & Radio |
| Laird Hamilton | 26.93× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.42 |
| Risk Appetite | THRILL | 2.39 |
| Sports Activity | POWER | 2.29 |
| Luxury Orientation | PREMIUM | 2.09 |
| Design Affinity | PREMIUM | 1.93 |
| Early Adopter Mentality | POWER | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.8% |
| Australia | 8.4% |
| Brazil | 7.1% |
See Surfline audiences in other countries
More Sports audiences in United States
Frequently asked questions
How many fans does Surfline have in United States?
Surfline has an estimated audience of 3,219,843 people in United States, concentrated in California and Florida.
What is the gender split and age of Surfline fans?
45.5% of Surfline fans are female, 54.5% are male, with an average age of 35.5 years.
Which brands do Surfline fans like most?
Surfline fans show strongest brand affinity for Surfboard (12.4×), Billabong (17.59×), and Standup paddleboarding (8.53×) over the country average.
Where do Surfline fans live in United States?
Surfline fans in United States are most concentrated in California (reach 1,914,535), Florida (reach 379,009), and Hawaii (reach 359,134). These three regions account for the largest share of the active audience.
What other brands do Surfline fans also like?
Beyond Surfline itself, the audience over-indexes on Billabong (17.59×), Standup paddleboarding (8.53×), Kelly Slater (35.02×), and Rip Curl (19.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Surfline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.