Surfboard Audience in United States

Surfboard has an estimated audience of 9,538,956 people in United States. 43.5% are female, 56.5% are male, average age 36.0. Top regions: California, Florida, Texas. Top brand affinities: Standup paddleboarding, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Surfboard fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Standup paddleboarding, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Standup paddleboarding (19.43× the country average). Demographically, the Surfboard audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Surfboard fans

Demographic split for Surfboard audience in United States
MetricValue
Female43.5%
Male56.5%
Average age36.0
Estimated audience size9,538,956

Audience persona

The typical Surfboard fan in United States is more male, around 36.0 years old, with strong Sustainability tendencies and a notable affinity for Standup paddleboarding.

Top regions in United States

Top regions ranked by reach for Surfboard in United States
RegionReachAffinity
California2,053,1581.96×
Florida1,082,7691.68×
Texas676,8050.83×
New York476,1260.89×
North Carolina335,0901.17×
New Jersey306,6161.26×
Pennsylvania298,6330.93×
Hawaii270,2546.59×
Georgia241,9570.82×
Virginia223,8150.96×
Illinois210,6440.66×
Washington204,3791.07×
South Carolina191,8761.34×
Massachusetts187,8721×
Michigan182,5330.73×
Ohio181,8250.62×
Arizona175,5800.9×
Maryland144,5170.88×
Tennessee131,1710.69×
Colorado127,0810.85×
Oregon124,6431.14×
Indiana119,0190.68×
Missouri110,4520.72×
Utah102,8971.2×
Alabama102,7780.77×
Minnesota99,8870.73×
Wisconsin96,7310.67×
Louisiana87,8800.71×
Connecticut85,6000.89×
Nevada81,5400.88×
Kentucky80,4870.67×
Oklahoma76,4350.72×
Kansas56,8710.76×
Iowa54,1210.69×
Arkansas51,3010.65×
Mississippi49,6010.63×
Idaho48,1631.01×
New Hampshire43,3441.15×
Maine41,2341.21×
Rhode Island39,3571.3×
Nebraska33,1590.69×
West Virginia31,9810.72×
New Mexico29,5070.62×
Delaware29,0691.1×
Washington, District of Columbia21,6040.75×
Montana20,6710.78×
Alaska13,5710.67×
South Dakota13,3450.61×
Vermont12,8640.77×
North Dakota12,6190.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Surfboard audience
BrandAffinityCategory
Standup paddleboarding19.43×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Alpine skiing7.63×Sports
Planet Fitness4.07×Sports
Toyota Supra12.33×Cars & Mobility
Diaper bag5.21×Kids & Family
Kitesurfing15×Sports
Burton Snowboards18.05×Sports
Arc'teryx9.91×Fashion & Accessoires
Charles, Prince of Wales18.87×Politics & Society
Khabib Nurmagomedov17.56×Sports
Dungeons & Dragons7.75×Games
Do it yourself (DIY)2.26×Home & Garden
Bass guitar3.38×Music & Radio
Wakeboarding5.33×Sports
Extreme sport3.71×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Surfboard audience
TraitClusterScore
SustainabilityBALANCE2.91
Risk AppetiteTHRILL2.34
Sports ActivityPOWER2.19
Luxury OrientationPREMIUM1.93
LGBTQ+ IdentityOPEN1.77
Early Adopter MentalityPOWER1.71

Worldwide distribution

Worldwide audience distribution share by country for Surfboard
CountryShare
United States23.8%
Japan13.6%
Brazil5.5%

See Surfboard audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Surfboard have in United States?

Surfboard has an estimated audience of 9,538,956 people in United States, concentrated in California and Florida.

What is the gender split and age of Surfboard fans?

43.5% of Surfboard fans are female, 56.5% are male, with an average age of 36.0 years.

Which brands do Surfboard fans like most?

Surfboard fans show strongest brand affinity for Standup paddleboarding (19.43×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Surfboard fans live in United States?

Surfboard fans in United States are most concentrated in California (reach 2,053,158), Florida (reach 1,082,769), and Texas (reach 676,805). These three regions account for the largest share of the active audience.

What other brands do Surfboard fans also like?

Beyond Surfboard itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Surfboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.