Billabong Audience in United States

Billabong has an estimated audience of 3,784,852 people in United States. 49.1% are female, 50.9% are male, average age 33.8. Top regions: California, Florida, Texas. Top brand affinities: DC Shoes, Rip Curl, Sustainable clothing, Patagonia, Arc'teryx.

The average Billabong fan in United States is 33.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include DC Shoes, Rip Curl, Sustainable clothing, with strongest over-indexing on DC Shoes (32.15× the country average). Demographically, the Billabong audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Billabong fans

Demographic split for Billabong audience in United States
MetricValue
Female49.1%
Male50.9%
Average age33.8
Estimated audience size3,784,852

Audience persona

The typical Billabong fan in United States is balanced, around 33.8 years old, with strong Sustainability tendencies and a notable affinity for DC Shoes.

Top regions in United States

Top regions ranked by reach for Billabong in United States
RegionReachAffinity
California656,2871.58×
Florida381,0101.49×
Texas174,8640.54×
Hawaii164,16110.09×
New York126,5740.6×
North Carolina110,1080.97×
New Jersey105,2881.09×
Pennsylvania95,3230.75×
Virginia83,6140.91×
Washington83,0211.09×
Colorado71,9851.21×
Illinois68,9900.55×
Ohio64,9420.56×
Michigan63,6570.64×
Utah62,9881.86×
Georgia62,2670.53×
Massachusetts58,4860.78×
Maryland55,9370.86×
South Carolina52,7180.93×
Arizona52,2850.68×
Oregon51,2721.18×
Tennessee46,7390.62×
Indiana40,9070.59×
Minnesota38,1770.7×
Wisconsin36,6650.64×
Missouri34,8510.57×
Nevada28,0710.77×
Idaho27,1141.43×
Alabama26,5330.5×
Connecticut25,7460.68×
Kentucky23,9110.5×
Oklahoma22,5450.54×
Louisiana19,8270.41×
Iowa19,7920.63×
Arkansas17,6970.57×
Kansas16,2820.55×
Montana14,8711.42×
Nebraska13,6990.72×
Mississippi13,5290.43×
New Hampshire13,4540.9×
Delaware12,2991.18×
West Virginia11,4850.65×
Maine10,8130.8×
Rhode Island9,0450.75×
New Mexico8,2700.44×
Washington, District of Columbia7,6980.68×
South Dakota7,4030.85×
Alaska7,0260.87×
Vermont6,8781.04×
North Dakota6,1650.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Billabong audience
BrandAffinityCategory
DC Shoes32.15×Fashion & Accessoires
Rip Curl35.48×Fashion & Accessoires
Sustainable clothing22.25×Fashion & Accessoires
Patagonia10.18×Fashion & Accessoires
Arc'teryx15.38×Fashion & Accessoires
Alpine skiing8.27×Sports
Standup paddleboarding9.51×Sports
Burton Snowboards21.47×Sports
Houston Astros7.54×Sports
Mick Fanning59.54×Sports
Kia Sportage18.1×Cars & Mobility
Luxury Travel10.19×Travel & Leisure
Boston Marathon12.06×Sports
Poshmark5×Shopping
Los Angeles Dodgers5.11×Sports
Cross-country skiing10.12×Sports
Puma7.13×Fashion & Accessoires
Urban Outfitters4.1×Shopping
JBL9.53×Technology & Electronics
ULTA Beauty3.15×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Billabong audience
TraitClusterScore
SustainabilityBALANCE7.32
Luxury OrientationPREMIUM3.54
LGBTQ+ IdentityOPEN2.69
Sports ActivityPOWER2.24
Risk AppetiteTHRILL1.82
Early Adopter MentalityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Billabong
CountryShare
United States26.3%
Japan16.0%
Germany5.6%

See Billabong audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Billabong have in United States?

Billabong has an estimated audience of 3,784,852 people in United States, concentrated in California and Florida.

What is the gender split and age of Billabong fans?

49.1% of Billabong fans are female, 50.9% are male, with an average age of 33.8 years.

Which brands do Billabong fans like most?

Billabong fans show strongest brand affinity for DC Shoes (32.15×), Rip Curl (35.48×), and Sustainable clothing (22.25×) over the country average.

Where do Billabong fans live in United States?

Billabong fans in United States are most concentrated in California (reach 656,287), Florida (reach 381,010), and Texas (reach 174,864). These three regions account for the largest share of the active audience.

What other brands do Billabong fans also like?

Beyond Billabong itself, the audience over-indexes on Rip Curl (35.48×), Sustainable clothing (22.25×), Patagonia (10.18×), and Arc'teryx (15.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Billabong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.