Reef (company) Audience in United States

Reef (company) logo

Reef (company) has an estimated audience of 1,330,844 people in United States. 48.2% are female, 51.8% are male, average age 37.5. Top regions: California, Florida, Texas. Top brand affinities: Online shopping, Billabong, Surfboard, Surfline, Surf culture.

The average Reef (company) fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Online shopping, Billabong, Surfboard, with strongest over-indexing on Online shopping (1.75× the country average). Demographically, the Reef (company) audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Reef (company) fans

Demographic split for Reef (company) audience in United States
MetricValue
Female48.2%
Male51.8%
Average age37.5
Estimated audience size1,330,844

Audience persona

The typical Reef (company) fan in United States is balanced, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for Online shopping.

Top regions in United States

Top regions ranked by reach for Reef (company) in United States
RegionReachAffinity
California142,2800.97×
Florida105,1441.17×
Texas92,1450.81×
Nevada67,7435.26×
New York53,6680.72×
Pennsylvania37,8250.84×
Arizona37,5241.38×
North Carolina35,6340.89×
Georgia32,6590.8×
New Jersey28,8970.85×
Illinois27,9460.63×
Virginia27,1020.84×
Ohio26,7860.65×
Washington25,0950.94×
Michigan24,5290.7×
Hawaii23,2564.07×
Massachusetts21,4680.82×
Tennessee20,2800.76×
South Carolina19,9170.99×
Maryland16,8350.74×
Minnesota16,3870.86×
Alabama16,3170.88×
Missouri16,2170.76×
Colorado16,1960.77×
Idaho15,9832.39×
Indiana15,9250.65×
Wisconsin15,5010.77×
Utah13,7351.15×
Oregon13,1270.86×
Louisiana12,6230.74×
Kentucky11,5380.69×
Oklahoma10,0720.68×
Connecticut10,0300.75×
Mississippi9,3720.85×
Iowa8,6880.79×
Kansas7,7820.74×
Arkansas7,2080.66×
Nebraska5,7920.87×
New Hampshire4,5330.86×
Rhode Island4,2921.01×
Montana4,2811.16×
New Mexico4,0590.61×
West Virginia3,9970.65×
Delaware3,6801×
Maine3,5660.75×
Washington, District of Columbia2,4180.6×
South Dakota2,3680.77×
North Dakota2,2880.84×
Alaska1,8590.65×
Vermont1,6590.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reef (company) audience
BrandAffinityCategory
Online shopping1.75×Shopping
Billabong10.34×Fashion & Accessoires
Surfboard6.14×Sports
Surfline9.8×Sports
Surf culture6.45×Sports
Rip Curl11.48×Fashion & Accessoires
Nordstrom rack2.21×Fashion & Accessoires
O'Neill (brand)10.8×Fashion & Accessoires
Hair tutorials5.36×Beauty & Wellness
REI2.1×Fashion & Accessoires
Barber chair8.24×Beauty & Wellness
Sandal2.55×Fashion & Accessoires
Wakeboarding3.25×Sports
Standup paddleboarding3.24×Sports
Birkenstock2.93×Fashion & Accessoires
Fishing reel2.08×Sports
Aerie (American Eagle Outfitters)2.56×
Golf equipment1.93×Sports
Alpine skiing2.41×Sports
Ski2.35×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reef (company) audience
TraitClusterScore
SustainabilityBALANCE5.26
Sports ActivityPOWER1.71
Luxury OrientationPREMIUM1.49
ExtroversionTHRILL1.37
Family OrientationCONSERVATISM1.34
Price SensitivityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Reef (company)
CountryShare
United States27.7%
United Kingdom7.3%
Japan6.5%

See Reef (company) audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Reef (company) have in United States?

Reef (company) has an estimated audience of 1,330,844 people in United States, concentrated in California and Florida.

What is the gender split and age of Reef (company) fans?

48.2% of Reef (company) fans are female, 51.8% are male, with an average age of 37.5 years.

Which brands do Reef (company) fans like most?

Reef (company) fans show strongest brand affinity for Online shopping (1.75×), Billabong (10.34×), and Surfboard (6.14×) over the country average.

Where do Reef (company) fans live in United States?

Reef (company) fans in United States are most concentrated in California (reach 142,280), Florida (reach 105,144), and Texas (reach 92,145). These three regions account for the largest share of the active audience.

What other brands do Reef (company) fans also like?

Beyond Reef (company) itself, the audience over-indexes on Billabong (10.34×), Surfboard (6.14×), Surfline (9.8×), and Surf culture (6.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reef (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.