Barber chair Audience in United States

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Barber chair has an estimated audience of 2,062,972 people in United States. 64.7% are female, 35.3% are male, average age 29.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, NBC10 Philadelphia, Mathcore, Google Home, Stamp collecting.

The average Barber chair fan in United States is 29.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, NBC10 Philadelphia, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Barber chair audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Barber chair fans

Demographic split for Barber chair audience in United States
MetricValue
Female64.7%
Male35.3%
Average age29.8
Estimated audience size2,062,972

Audience persona

The typical Barber chair fan in United States is more female, around 29.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Barber chair in United States
RegionReachAffinity
California353,0051.56×
Texas312,9171.76×
Florida166,5171.19×
Illinois95,7481.39×
New York93,3650.81×
Georgia74,9061.18×
North Carolina61,3450.99×
Arizona56,3151.34×
Pennsylvania54,1310.78×
Ohio53,4320.84×
Massachusetts53,1111.31×
New Jersey46,1540.88×
Virginia45,9470.91×
Tennessee45,9181.11×
Michigan44,8470.83×
Louisiana38,5921.45×
Washington37,4700.91×
Indiana36,3210.96×
Colorado36,0021.11×
Alabama35,2121.22×
South Carolina34,2221.1×
Missouri31,1970.94×
Maryland31,1110.88×
Nevada30,4711.53×
Oklahoma28,6211.25×
Mississippi26,5421.56×
Kentucky24,3630.94×
Oregon22,9560.97×
Arkansas21,9851.29×
Wisconsin21,9490.71×
Utah19,3281.05×
Connecticut18,4310.89×
New Mexico18,2081.76×
Minnesota18,0010.61×
Kansas17,7391.09×
Iowa12,5460.74×
Idaho11,3071.09×
Hawaii10,4041.17×
Nebraska8,7880.85×
West Virginia6,7670.7×
Rhode Island5,5890.85×
Montana4,9900.87×
New Hampshire4,8850.6×
Maine4,4580.6×
Delaware4,0410.71×
Washington, District of Columbia3,7800.61×
South Dakota3,2650.68×
Alaska2,9580.67×
North Dakota2,4780.58×
Wyoming2,1370.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barber chair audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
NBC10 Philadelphia20×Movies & TV
Mathcore17.86×Music & Radio
Google Home11.9×Technology & Electronics
Stamp collecting7.92×Home & Garden
UK garage8.82×Music & Radio
Product design2.97×Business & Career
Urban Outfitters2.69×Shopping
Combat sport1.93×Sports
Electrolyte5.44×Health
The Historian16.83×Literature
Pro-Ject4.01×Music & Radio
Bank account2.42×Business & Career
Hebe6.06×Home & Garden
Embroidery Library14.35×Home & Garden
Home equity1.72×Home & Garden
Bridget Jones: The Edge of Reason17.88×Movies & TV
Historic site3.47×Arts & Culture
Eurail16.92×Cars & Mobility
Litter box1.6×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barber chair audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
LGBTQ+ IdentityOPEN1.81
PatriotismCONSERVATISM1.76
Pet OwnershipJOY1.4
Early Adopter MentalityPOWER1.34
Risk AppetiteTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Barber chair
CountryShare
United States30.8%
Japan14.8%
Brazil11.5%

See Barber chair audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Barber chair have in United States?

Barber chair has an estimated audience of 2,062,972 people in United States, concentrated in California and Texas.

What is the gender split and age of Barber chair fans?

64.7% of Barber chair fans are female, 35.3% are male, with an average age of 29.8 years.

Which brands do Barber chair fans like most?

Barber chair fans show strongest brand affinity for Keene, New Hampshire (675×), NBC10 Philadelphia (20×), and Mathcore (17.86×) over the country average.

Where do Barber chair fans live in United States?

Barber chair fans in United States are most concentrated in California (reach 353,005), Texas (reach 312,917), and Florida (reach 166,517). These three regions account for the largest share of the active audience.

What other brands do Barber chair fans also like?

Beyond Barber chair itself, the audience over-indexes on NBC10 Philadelphia (20×), Mathcore (17.86×), Google Home (11.9×), and Stamp collecting (7.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barber chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.