Barber chair Audience in Germany
Barber chair has an estimated audience of 226,604 people in Germany. 56.7% are female, 43.3% are male, average age 29.2. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Jotex, Shaving cream, Mouthwash, Car wash, Livemusic.
The average Barber chair fan in Germany is 29.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Jotex, Shaving cream, Mouthwash, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Barber chair audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Barber chair fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 29.2 |
| Estimated audience size | 226,604 |
Audience persona
The typical Barber chair fan in Germany is more female, around 29.2 years old, with strong Sports Activity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 27,771 | 0.56× |
| Bayern | 19,127 | 0.53× |
| Berlin | 14,926 | 1.47× |
| Baden-Württemberg | 13,869 | 0.45× |
| Hessen | 11,660 | 0.68× |
| Rheinland-Pfalz | 8,009 | 0.71× |
| Sachsen-Anhalt | 7,590 | 1.29× |
| Thüringen | 7,355 | 1.27× |
| Niedersachsen | 6,751 | 0.31× |
| Brandenburg | 6,517 | 0.93× |
| Sachsen | 6,132 | 0.55× |
| Saarland | 5,855 | 2.1× |
| Schleswig-Holstein | 5,762 | 0.71× |
| Bremen | 5,602 | 2.89× |
| Hamburg | 3,791 | 0.74× |
| Mecklenburg-Vorpommern | 3,534 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Shaving cream | 33.15× | Beauty & Wellness |
| Mouthwash | 20× | Health |
| Car wash | 9.13× | Cars & Mobility |
| Livemusic | 5.27× | Music & Radio |
| McCafé | 13.63× | Food & Beverages |
| Vagabond (manga) | 20× | Literature |
| Electric toothbrush | 11.53× | Health |
| Transfermarkt | 3.47× | Sports |
| Natural foods | 5.25× | Food & Beverages |
| Do it yourself (DIY) | 2.62× | Home & Garden |
| Facial hair | 6.89× | Beauty & Wellness |
| Shampoo | 4.89× | Beauty & Wellness |
| Makeup Tutorials | 5.69× | Beauty & Wellness |
| Hair care | 4.32× | Beauty & Wellness |
| High School DxD | 20× | Movies & TV |
| Ryanair | 2.75× | Travel & Leisure |
| Tagesschau | 2× | Movies & TV |
| Artificial nails | 5.23× | Beauty & Wellness |
| Arnold Schwarzenegger | 6.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.83 |
| Design Affinity | PREMIUM | 1.55 |
| Sustainability | BALANCE | 1.54 |
| DIY Mentality | THRILL | 1.5 |
| Pet Ownership | JOY | 1.46 |
| LGBTQ+ Identity | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Japan | 14.8% |
| Brazil | 11.5% |
See Barber chair audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Barber chair have in Germany?
Barber chair has an estimated audience of 226,604 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barber chair fans?
56.7% of Barber chair fans are female, 43.3% are male, with an average age of 29.2 years.
Which brands do Barber chair fans like most?
Barber chair fans show strongest brand affinity for Jotex (78.71×), Shaving cream (33.15×), and Mouthwash (20×) over the country average.
Where do Barber chair fans live in Germany?
Barber chair fans in Germany are most concentrated in Nordrhein-Westfalen (reach 27,771), Bayern (reach 19,127), and Berlin (reach 14,926). These three regions account for the largest share of the active audience.
What other brands do Barber chair fans also like?
Beyond Barber chair itself, the audience over-indexes on Shaving cream (33.15×), Mouthwash (20×), Car wash (9.13×), and Livemusic (5.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barber chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.