Hair care Audience in Germany
Hair care has an estimated audience of 6,279,332 people in Germany. 74.4% are female, 25.6% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, H&M, Makeup Tutorials, Skin care, Nail art.
The average Hair care fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, H&M, Makeup Tutorials, with strongest over-indexing on Rossmann (2.15× the country average). Demographically, the Hair care audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair care fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 37.2 |
| Estimated audience size | 6,279,332 |
Audience persona
The typical Hair care fan in Germany is more female, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,428,522 | 1.04× |
| Baden-Württemberg | 1,141,029 | 1.33× |
| Bayern | 1,053,202 | 1.04× |
| Niedersachsen | 691,981 | 1.13× |
| Hessen | 508,267 | 1.06× |
| Rheinland-Pfalz | 422,076 | 1.34× |
| Sachsen | 339,254 | 1.1× |
| Berlin | 311,348 | 1.11× |
| Schleswig-Holstein | 212,555 | 0.94× |
| Brandenburg | 195,240 | 1× |
| Sachsen-Anhalt | 163,628 | 1.01× |
| Thüringen | 139,021 | 0.87× |
| Hamburg | 138,794 | 0.98× |
| Mecklenburg-Vorpommern | 106,079 | 0.88× |
| Saarland | 63,621 | 0.83× |
| Bremen | 41,832 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.15× | Shopping |
| H&M | 1.52× | Shopping |
| Makeup Tutorials | 3.19× | Beauty & Wellness |
| Skin care | 2.11× | Beauty & Wellness |
| Nail art | 3.02× | Beauty & Wellness |
| Primark | 1.86× | Shopping |
| Toddler | 1.92× | Kids & Family |
| Hair conditioner | 2.92× | Beauty & Wellness |
| Personal care | 1.88× | Health |
| Infant clothing | 2.41× | Kids & Family |
| Shampoo | 2.48× | Beauty & Wellness |
| Manicure & Pedicure | 3.67× | Beauty & Wellness |
| Gift shop | 2.1× | Home & Garden |
| Hair straightening | 2.83× | Beauty & Wellness |
| Healthy habits | 1.73× | Health |
| Hair dryer | 3.1× | Beauty & Wellness |
| Home Interior Design | 1.9× | Home & Garden |
| Decoration | 2.08× | Home & Garden |
| Baby food | 1.89× | Kids & Family |
| Beauty salons | 1.52× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.28 |
| Sports Activity | POWER | 1.26 |
| Creativity | OPEN | 1.21 |
| DIY Mentality | THRILL | 1.21 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Indulgence | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 6.7% |
| Italy | 4.9% |
See Hair care audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
- Hair follicle (3,558,509)
Frequently asked questions
How many fans does Hair care have in Germany?
Hair care has an estimated audience of 6,279,332 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Hair care fans?
74.4% of Hair care fans are female, 25.6% are male, with an average age of 37.2 years.
Which brands do Hair care fans like most?
Hair care fans show strongest brand affinity for Rossmann (2.15×), H&M (1.52×), and Makeup Tutorials (3.19×) over the country average.
Where do Hair care fans live in Germany?
Hair care fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,428,522), Baden-Württemberg (reach 1,141,029), and Bayern (reach 1,053,202). These three regions account for the largest share of the active audience.
What other brands do Hair care fans also like?
Beyond Hair care itself, the audience over-indexes on H&M (1.52×), Makeup Tutorials (3.19×), Skin care (2.11×), and Nail art (3.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.