Hair care Audience in Germany
A data profile of the people who buy, follow and care about Hair care in Germany — modelled from more than twelve digital signal sources. Hair care has an estimated audience of 6,279,332 people in Germany.
The average Hair care fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Rossmann, Müller (company), H&M, with strongest over-indexing on Rossmann (2.15× the country average).
Demographically, the Hair care audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hair care fan in Germany is more female, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Rossmann.
At a glance
The key figures that characterise the Hair care profile in Germany.
Search interest · 12-month trend
Demographics of Hair care fans
74.4% are female, 25.6% are male, average age 37.2.
Gender split
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 37.2 |
| Estimated audience size | 6,279,332 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Hair care audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 6.7% |
| Italy | 4.9% |
Geography
Where the Hair care audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~400K | 1.25× | |
| 02 | Baden-Württemberg | ~1M | 1.22× | |
| 03 | Niedersachsen | ~700K | 1.12× | |
| 04 | Sachsen | ~300K | 1.10× | |
| 05 | Sachsen-Anhalt | ~200K | 1.06× | |
| 06 | Nordrhein-Westfalen | ~1.5M | 1.03× | |
| 07 | Brandenburg | ~200K | 1.03× | |
| 08 | Hessen | ~500K | 1.01× | |
| 09 | Bayern | ~1M | 1.00× | |
| 10 | Berlin | ~300K | 0.99× | |
| 11 | Thüringen | ~200K | 0.99× | |
| 12 | Schleswig-Holstein | ~200K | 0.97× | |
| 13 | Mecklenburg-Vorpommern | ~100K | 0.96× | |
| 14 | Hamburg | ~100K | 0.95× | |
| 15 | Saarland | ~70K | 0.90× | |
| 16 | Bremen | ~50K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hair care audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manicure & Pedicure | Beauty & Wellness | 3.67× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 3.19× | ||
| 03 | Hair dryer | Beauty & Wellness | 3.10× | ||
| 04 | Nail art | Beauty & Wellness | 3.02× | ||
| 05 | Hair conditioner | Beauty & Wellness | 2.92× | ||
| 06 | Hair straightening | Beauty & Wellness | 2.83× | ||
| 07 | Shampoo | Beauty & Wellness | 2.48× | ||
| 08 | Infant clothing | Kids & Family | 2.41× | ||
| 09 | Rossmann | Shopping | 2.15× | ||
| 10 | Skin care | Beauty & Wellness | 2.11× | ||
| 11 | Gift shop | Home & Garden | 2.10× | ||
| 12 | Decoration | Home & Garden | 2.08× | ||
| 13 | Toddler | Kids & Family | 1.92× | ||
| 14 | Home Interior Design | Home & Garden | 1.90× | ||
| 15 | Baby food | Kids & Family | 1.89× | ||
| 16 | Personal care | Health | 1.88× | ||
| 17 | Primark | Shopping | 1.86× | ||
| 18 | Healthy habits | Health | 1.73× | ||
| 19 | Müller (company) | Food & Beverages | 1.69× | ||
| 20 | H&M | Shopping | 1.52× |
Personality of the Hair care audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.43× | |
| Individualism | JOY | 1.35× | |
| Design Affinity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Risk Appetite | THRILL | 0.72× |
Frequently asked questions
How many fans does Hair care have in Germany?
Hair care has an estimated audience of 6,279,332 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Hair care fans?
74.4% of Hair care fans are female, 25.6% are male, with an average age of 37.2 years.
Which brands do Hair care fans like most?
Hair care fans show strongest brand affinity for Rossmann (2.15×), Müller (company) (1.69×), and H&M (1.52×) over the country average.
Where do Hair care fans live in Germany?
Hair care fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Baden-Württemberg (reach ~1M), and Bayern (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Hair care fans also like?
Beyond Hair care itself, the audience over-indexes on Müller (company) (1.69×), H&M (1.52×), Makeup Tutorials (3.19×), and Skin care (2.11×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Hair audiences in Germany
- Hair products (12,724,312)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
- Hair follicle (3,558,509)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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