Shampoo Audience in Germany
Shampoo has an estimated audience of 5,066,009 people in Germany. 73.9% are female, 26.1% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Long hair, Hair conditioner, Rossmann, Deichmann, Hair straightening.
The average Shampoo fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Long hair, Hair conditioner, Rossmann, with strongest over-indexing on Long hair (6.63× the country average). Demographically, the Shampoo audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Shampoo fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 37.3 |
| Estimated audience size | 5,066,009 |
Audience persona
The typical Shampoo fan in Germany is more female, around 37.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Long hair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,399,491 | 1.26× |
| Bayern | 882,965 | 1.08× |
| Baden-Württemberg | 788,567 | 1.14× |
| Niedersachsen | 572,189 | 1.16× |
| Hessen | 442,572 | 1.15× |
| Rheinland-Pfalz | 259,098 | 1.02× |
| Berlin | 232,149 | 1.02× |
| Schleswig-Holstein | 176,063 | 0.97× |
| Hamburg | 144,419 | 1.26× |
| Brandenburg | 124,676 | 0.79× |
| Sachsen-Anhalt | 113,486 | 0.86× |
| Thüringen | 112,358 | 0.87× |
| Sachsen | 109,009 | 0.44× |
| Mecklenburg-Vorpommern | 76,691 | 0.79× |
| Saarland | 66,177 | 1.06× |
| Bremen | 47,834 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Long hair | 6.63× | Beauty & Wellness |
| Hair conditioner | 6.21× | Beauty & Wellness |
| Rossmann | 2.26× | Shopping |
| Deichmann | 2.2× | Shopping |
| Hair straightening | 4.31× | Beauty & Wellness |
| Hair coloring | 3.95× | Beauty & Wellness |
| Lip gloss | 4.42× | Beauty & Wellness |
| Eye shadow | 4.14× | Beauty & Wellness |
| Eye liner | 4.41× | Beauty & Wellness |
| Mascara | 3.77× | Beauty & Wellness |
| Hairstyle | 2.4× | Beauty & Wellness |
| IKEA | 1.55× | Home & Garden |
| Detergent | 4.37× | Home & Garden |
| Manicure | 3.11× | Beauty & Wellness |
| Hair products | 1.86× | Beauty & Wellness |
| Eyelash | 3.04× | Beauty & Wellness |
| Hair care | 2.53× | Beauty & Wellness |
| Nail polish | 3.14× | Beauty & Wellness |
| Pedicure | 2.89× | Beauty & Wellness |
| Trend analysis | 2.34× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.35 |
| Price Sensitivity | PREMIUM | 1.35 |
| Indulgence | JOY | 1.24 |
| Sports Activity | POWER | 1.22 |
| Creativity | OPEN | 1.19 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 11.9% |
| China | 7.2% |
See Shampoo audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
- Hair follicle (3,558,509)
Frequently asked questions
How many fans does Shampoo have in Germany?
Shampoo has an estimated audience of 5,066,009 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shampoo fans?
73.9% of Shampoo fans are female, 26.1% are male, with an average age of 37.3 years.
Which brands do Shampoo fans like most?
Shampoo fans show strongest brand affinity for Long hair (6.63×), Hair conditioner (6.21×), and Rossmann (2.26×) over the country average.
Where do Shampoo fans live in Germany?
Shampoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,399,491), Bayern (reach 882,965), and Baden-Württemberg (reach 788,567). These three regions account for the largest share of the active audience.
What other brands do Shampoo fans also like?
Beyond Shampoo itself, the audience over-indexes on Hair conditioner (6.21×), Rossmann (2.26×), Deichmann (2.2×), and Hair straightening (4.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shampoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.