A data profile of the people who buy, follow and care about Shampoo in India — modelled from more than twelve digital signal sources. Shampoo has an estimated audience of 5,516,044 people in India.
The average Shampoo fan in India is 31.8 years old, more female, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include ONEUS, Hair conditioner, Bollywood movies, with strongest over-indexing on ONEUS (3.71× the country average).
Demographically, the Shampoo audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Healthy Lifestyle, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Shampoo fan in India is more female, around 31.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for ONEUS.
The key figures that characterise the Shampoo profile in India.
60.5% are female, 39.5% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 31.8 |
| Estimated audience size | 5,516,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 36% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Shampoo audience comes from India.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 11.9% |
| China | 7.2% |
Where the Shampoo audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jharkhand | ~60K | 1.35× | |
| 02 | Uttarakhand | ~40K | 1.33× | |
| 03 | Madhya Pradesh | ~100K | 1.27× | |
| 04 | Uttar Pradesh | ~300K | 1.24× | |
| 05 | Gujarat | ~200K | 1.23× | |
| 06 | Bihar | ~100K | 1.16× | |
| 07 | Rajasthan | ~100K | 1.15× | |
| 08 | Haryana | ~80K | 1.13× | |
| 09 | Punjab (region) | ~80K | 1.11× | |
| 10 | Chhattisgarh | ~40K | 1.11× | |
| 11 | Himachal Pradesh | ~20K | 1.07× | |
| 12 | Andhra Pradesh | ~70K | 1.05× | |
| 13 | West Bengal | ~200K | 1.03× | |
| 14 | Arunachal Pradesh | ~3K | 1.02× | |
| 15 | Karnataka | ~100K | 0.98× | |
| 16 | Telangana | ~80K | 0.95× | |
| 17 | Maharashtra | ~300K | 0.93× | |
| 18 | Goa | ~5K | 0.92× | |
| 19 | Sikkim | ~2K | 0.92× | |
| 20 | Odisha | ~50K | 0.91× | |
| 21 | Nagaland | ~3K | 0.91× | |
| 22 | Tamil Nadu | ~100K | 0.89× | |
| 23 | Manipur | ~6K | 0.89× | |
| 24 | Mizoram | ~3K | 0.84× | |
| 25 | Assam | ~50K | 0.81× | |
| 26 | Jammu and Kashmir | ~20K | 0.80× | |
| 27 | Tripura | ~6K | 0.79× | |
| 28 | Meghalaya | ~5K | 0.79× | |
| 29 | Kerala | ~60K | 0.78× |
The strongest cross-interests of the Shampoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beauty tips | Beauty & Wellness | 6.96× | ||
| 02 | Long hair | Beauty & Wellness | 6.03× | ||
| 03 | Coating | Home & Garden | 5.52× | ||
| 04 | Hair conditioner | Beauty & Wellness | 5.00× | ||
| 05 | Hair iron | Beauty & Wellness | 4.59× | ||
| 06 | Hair straightening | Beauty & Wellness | 4.51× | ||
| 07 | Hair coloring | Beauty & Wellness | 4.46× | ||
| 08 | Health And Beauty | Beauty & Wellness | 4.18× | ||
| 09 | Keratin | Beauty & Wellness | 4.10× | ||
| 10 | Cream | Food & Beverages | 3.93× | ||
| 11 | Foundation (cosmetics) | Beauty & Wellness | 3.87× | ||
| 12 | ONEUS | Music & Radio | 3.71× | ||
| 13 | Lipstick | Beauty & Wellness | 3.55× | ||
| 14 | Sunscreen | Beauty & Wellness | 3.41× | ||
| 15 | Make-up artist | Beauty & Wellness | 3.13× | ||
| 16 | Moisturizer | Home & Garden | 3.12× | ||
| 17 | Hair care | Beauty & Wellness | 2.17× | ||
| 18 | Hairstyle | Beauty & Wellness | 2.12× | ||
| 19 | Hair products | Beauty & Wellness | 1.64× | ||
| 20 | Bollywood movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.36× | |
| Creativity | OPEN | 1.34× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.88× | |
| DIY Mentality | THRILL | 0.99× | |
| Need for Security | CONSERVATISM | 0.99× |
Shampoo has an estimated audience of 5,516,044 people in India, concentrated in Uttar Pradesh and Maharashtra.
60.5% of Shampoo fans are female, 39.5% are male, with an average age of 31.8 years.
Shampoo fans show strongest brand affinity for ONEUS (3.71×), Hair conditioner (5×), and Bollywood movies (1.56×) over the country average.
Shampoo fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~300K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Shampoo itself, the audience over-indexes on Hair conditioner (5×), Bollywood movies (1.56×), Long hair (6.03×), and Coating (5.52×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Shampoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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