A data profile of the people who buy, follow and care about Shampoo in Netherlands — modelled from more than twelve digital signal sources. Shampoo has an estimated audience of 1,582,990 people in Netherlands.
The average Shampoo fan in Netherlands is 41.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Makeup Tutorials, Hair conditioner, Keratin, with strongest over-indexing on Makeup Tutorials (6.1× the country average).
Demographically, the Shampoo audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Shampoo fan in Netherlands is more female, around 41.2 years old, with strong Individualism tendencies and a notable affinity for Makeup Tutorials.
The key figures that characterise the Shampoo profile in Netherlands.
78.4% are female, 21.6% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 41.2 |
| Estimated audience size | 1,582,990 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Shampoo audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 11.9% |
| China | 7.2% |
Where the Shampoo audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~400K | 1.14× | |
| 02 | North Brabant | ~300K | 1.13× | |
| 03 | Gelderland | ~200K | 1.09× | |
| 04 | North Holland | ~300K | 1.08× | |
| 05 | Flevoland | ~50K | 1.08× | |
| 06 | Overijssel | ~100K | 1.03× | |
| 07 | Friesland | ~60K | 1.01× | |
| 08 | Drenthe | ~50K | 0.97× | |
| 09 | Limburg | ~100K | 0.95× | |
| 10 | Zeeland | ~30K | 0.87× | |
| 11 | Groningen | ~50K | 0.86× | |
| 12 | Utrecht | ~100K | 0.85× |
The strongest cross-interests of the Shampoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beauty & Fashion | Beauty & Wellness | 6.25× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 6.10× | ||
| 03 | Hair conditioner | Beauty & Wellness | 5.22× | ||
| 04 | Keratin | Beauty & Wellness | 5.19× | ||
| 05 | Health And Beauty | Beauty & Wellness | 5.12× | ||
| 06 | Curly Hair | Beauty & Wellness | 4.94× | ||
| 07 | Nail art | Beauty & Wellness | 4.79× | ||
| 08 | Hair follicle | Beauty & Wellness | 4.51× | ||
| 09 | Long hair | Beauty & Wellness | 4.42× | ||
| 10 | Hair dryer | Beauty & Wellness | 4.39× | ||
| 11 | Hair coloring | Beauty & Wellness | 4.35× | ||
| 12 | Hair straightening | Beauty & Wellness | 4.33× | ||
| 13 | Hair iron | Beauty & Wellness | 4.02× | ||
| 14 | Rituals | Beauty & Wellness | 2.39× | ||
| 15 | Kruidvat | Shopping | 1.91× | ||
| 16 | Women's clothing | Fashion & Accessoires | 1.86× | ||
| 17 | NU.nl | News | 1.74× | ||
| 18 | HEMA | Shopping | 1.73× | ||
| 19 | Jumbo (supermarket) | Shopping | 1.66× | ||
| 20 | Lidl | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.98× | |
| Travelling | THRILL | 1.82× | |
| Early Adopter Mentality | POWER | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.07× | |
| Social Media Usage | JOY | 1.19× | |
| Sustainability | BALANCE | 1.24× |
Shampoo has an estimated audience of 1,582,990 people in Netherlands, concentrated in Zuid-Holland and North Holland.
78.4% of Shampoo fans are female, 21.6% are male, with an average age of 41.2 years.
Shampoo fans show strongest brand affinity for Makeup Tutorials (6.1×), Hair conditioner (5.22×), and Keratin (5.19×) over the country average.
Shampoo fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Shampoo itself, the audience over-indexes on Hair conditioner (5.22×), Keratin (5.19×), Beauty & Fashion (6.25×), and Kruidvat (1.91×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Shampoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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