A data profile of the people who buy, follow and care about Shampoo in Spain — modelled from more than twelve digital signal sources. Shampoo has an estimated audience of 3,132,090 people in Spain.
The average Shampoo fan in Spain is 43.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Hair conditioner, Hair coloring, Hair iron, with strongest over-indexing on Hair conditioner (7.18× the country average).
Demographically, the Shampoo audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Shampoo fan in Spain is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair conditioner.
The key figures that characterise the Shampoo profile in Spain.
81.5% are female, 18.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 81.5% |
| Male | 18.5% |
| Average age | 43.0 |
| Estimated audience size | 3,132,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Shampoo audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 11.9% |
| China | 7.2% |
Where the Shampoo audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~800K | 1.48× | |
| 02 | Community of Madrid | ~700K | 1.27× | |
| 03 | Balearic Islands | ~100K | 1.22× | |
| 04 | Comunidad Valenciana | ~400K | 1.19× | |
| 05 | Canary Islands | ~200K | 1.10× | |
| 06 | Region of Murcia | ~100K | 1.05× | |
| 07 | Navarre | ~40K | 1.03× | |
| 08 | Basque Autonomous Country | ~100K | 0.98× | |
| 09 | Castilla-La Mancha | ~100K | 0.97× | |
| 10 | Aragon | ~80K | 0.97× | |
| 11 | La Rioja | ~20K | 0.96× | |
| 12 | Andalusia | ~600K | 0.95× | |
| 13 | Cantabria | ~40K | 0.91× | |
| 14 | Castile and León | ~100K | 0.88× | |
| 15 | Galicia | ~100K | 0.87× | |
| 16 | Principality of Asturias | ~60K | 0.87× | |
| 17 | Extremadura | ~60K | 0.84× |
The strongest cross-interests of the Shampoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair conditioner | Beauty & Wellness | 7.18× | ||
| 02 | Hair iron | Beauty & Wellness | 6.04× | ||
| 03 | Charlize Theron | Movies & TV | 5.97× | ||
| 04 | Mascara | Beauty & Wellness | 5.92× | ||
| 05 | Long hair | Beauty & Wellness | 5.90× | ||
| 06 | Lipstick | Beauty & Wellness | 5.85× | ||
| 07 | Hair straightening | Beauty & Wellness | 5.55× | ||
| 08 | Hair coloring | Beauty & Wellness | 5.48× | ||
| 09 | Hairbrush | Beauty & Wellness | 5.32× | ||
| 10 | Eye shadow | Beauty & Wellness | 4.85× | ||
| 11 | Hair dryer | Beauty & Wellness | 4.62× | ||
| 12 | Nail salon | Beauty & Wellness | 4.29× | ||
| 13 | Eyelash extensions | Beauty & Wellness | 4.14× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 3.60× | ||
| 15 | God | Politics & Society | 2.99× | ||
| 16 | Semana | News | 2.95× | ||
| 17 | Hair products | Beauty & Wellness | 2.37× | ||
| 18 | Beauty salons | Beauty & Wellness | 2.32× | ||
| 19 | Fragrances | Beauty & Wellness | 2.22× | ||
| 20 | Online shopping | Shopping | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.74× | |
| Creativity | OPEN | 1.70× | |
| Extroversion | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.86× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Early Adopter Mentality | POWER | 0.98× |
Shampoo has an estimated audience of 3,132,090 people in Spain, concentrated in Catalonia and Community of Madrid.
81.5% of Shampoo fans are female, 18.5% are male, with an average age of 43.0 years.
Shampoo fans show strongest brand affinity for Hair conditioner (7.18×), Hair coloring (5.48×), and Hair iron (6.04×) over the country average.
Shampoo fans in Spain are most concentrated in Catalonia (reach ~800K), Community of Madrid (reach ~700K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Shampoo itself, the audience over-indexes on Hair coloring (5.48×), Hair iron (6.04×), Lipstick (5.85×), and Long hair (5.9×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Shampoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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