A data profile of the people who buy, follow and care about Hair iron in Spain — modelled from more than twelve digital signal sources. Hair iron has an estimated audience of 2,456,201 people in Spain.
The average Hair iron fan in Spain is 42.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Hair dryer, Hairbrush, Hair straightening, with strongest over-indexing on Hair dryer (24.67× the country average).
Demographically, the Hair iron audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hair iron fan in Spain is more female, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair dryer.
The key figures that characterise the Hair iron profile in Spain.
83.0% are female, 17.0% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 83.0% |
| Male | 17.0% |
| Average age | 42.2 |
| Estimated audience size | 2,456,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Hair iron audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.2% |
| Japan | 15.7% |
| Brazil | 5.6% |
Where the Hair iron audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~40K | 1.16× | |
| 02 | Navarre | ~40K | 1.14× | |
| 03 | Extremadura | ~60K | 1.10× | |
| 04 | Principality of Asturias | ~60K | 1.05× | |
| 05 | Region of Murcia | ~90K | 1.02× | |
| 06 | Aragon | ~70K | 1.02× | |
| 07 | Castilla-La Mancha | ~100K | 0.99× | |
| 08 | Balearic Islands | ~70K | 0.99× | |
| 09 | Castile and León | ~100K | 0.97× | |
| 10 | Canary Islands | ~100K | 0.96× | |
| 11 | Galicia | ~100K | 0.95× | |
| 12 | Basque Autonomous Country | ~90K | 0.95× | |
| 13 | Comunidad Valenciana | ~300K | 0.92× | |
| 14 | Andalusia | ~400K | 0.89× | |
| 15 | Catalonia | ~400K | 0.85× | |
| 16 | Community of Madrid | ~400K | 0.85× |
The strongest cross-interests of the Hair iron audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairbrush | Beauty & Wellness | 26.02× | ||
| 02 | Hair dryer | Beauty & Wellness | 24.67× | ||
| 03 | Hair straightening | Beauty & Wellness | 17.53× | ||
| 04 | Colorist | Arts & Culture | 17.31× | ||
| 05 | Balayage | Beauty & Wellness | 13.44× | ||
| 06 | Kérastase | Beauty & Wellness | 10.86× | ||
| 07 | Hair conditioner | Beauty & Wellness | 10.27× | ||
| 08 | Braid | Home & Garden | 9.56× | ||
| 09 | Personal stylist | Fashion & Accessoires | 5.42× | ||
| 10 | Waxing | Beauty & Wellness | 5.05× | ||
| 11 | Facial | Beauty & Wellness | 4.77× | ||
| 12 | Artificial nails | Beauty & Wellness | 4.34× | ||
| 13 | Hair removal | Beauty & Wellness | 4.24× | ||
| 14 | Hair coloring | Beauty & Wellness | 3.55× | ||
| 15 | Skirt | Fashion & Accessoires | 2.63× | ||
| 16 | Maquillaje Profesional | Beauty & Wellness | 2.62× | ||
| 17 | Sephora | Shopping | 2.60× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.98× | ||
| 19 | Shoes | Fashion & Accessoires | 1.89× | ||
| 20 | Woman | Kids & Family | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.55× | |
| DIY Mentality | THRILL | 1.46× | |
| Mindfulness | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Risk Appetite | THRILL | 0.70× | |
| Quality Awareness | PREMIUM | 0.76× |
Hair iron has an estimated audience of 2,456,201 people in Spain, concentrated in Andalusia and Catalonia.
83.0% of Hair iron fans are female, 17.0% are male, with an average age of 42.2 years.
Hair iron fans show strongest brand affinity for Hair dryer (24.67×), Hairbrush (26.02×), and Hair straightening (17.53×) over the country average.
Hair iron fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Hair iron itself, the audience over-indexes on Hairbrush (26.02×), Hair straightening (17.53×), Hair conditioner (10.27×), and Braid (9.56×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hair iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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