A data profile of the people who buy, follow and care about Personal stylist in Spain — modelled from more than twelve digital signal sources. Personal stylist has an estimated audience of 3,573,608 people in Spain.
Personal stylist has an estimated audience of 3,573,608 people in Spain. 84.3% are female, 15.7% are male, average age 44.4. Top brand affinities: Natural skin care, Digital transformation, Hair coloring, Hair iron, Nail salon.
Top brand affinities include Natural skin care, Digital transformation, Hair coloring, with strongest over-indexing on Natural skin care (4.54× the country average).
Demographically, the Personal stylist audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
The typical Personal stylist fan in Spain is more female, around 44.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Natural skin care.
The key figures that characterise the Personal stylist profile in Spain.
84.3% are female, 15.7% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 84.3% |
| Male | 15.7% |
| Average age | 44.4 |
| Estimated audience size | 3,573,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Personal stylist audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.4% |
| Japan | 7.5% |
| Spain | 6.7% |
The strongest cross-interests of the Personal stylist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital transformation | Business & Career | 7.93× | ||
| 02 | Cleanser | Beauty & Wellness | 7.17× | ||
| 03 | Hair iron | Beauty & Wellness | 5.42× | ||
| 04 | Hair coloring | Beauty & Wellness | 4.71× | ||
| 05 | Nail salon | Beauty & Wellness | 4.56× | ||
| 06 | Natural skin care | Beauty & Wellness | 4.54× | ||
| 07 | Artificial nails | Beauty & Wellness | 4.04× | ||
| 08 | Manicure | Beauty & Wellness | 3.11× | ||
| 09 | Pedicure | Beauty & Wellness | 3.06× | ||
| 10 | Lunch | Food & Beverages | 3.00× | ||
| 11 | Sephora | Shopping | 2.95× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 2.88× | ||
| 13 | Skin care | Beauty & Wellness | 2.21× | ||
| 14 | Spas | Beauty & Wellness | 2.19× | ||
| 15 | Primark | Shopping | 2.02× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.98× | ||
| 17 | IBEX 35 | Business & Career | 1.92× | ||
| 18 | Happiness | Health | 1.86× | ||
| 19 | Family | Kids & Family | 1.60× | ||
| 20 | Nature | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.58× | |
| Extroversion | THRILL | 1.52× | |
| DIY Mentality | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Risk Appetite | THRILL | 0.82× | |
| Early Adopter Mentality | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Personal stylist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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