Personal stylist Audience in United States

Personal stylist logo

Personal stylist has an estimated audience of 7,138,531 people in United States. 81.2% are female, 18.8% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Kendra Scott, Staycation, Home equity, Regional styles of Mexican music.

The average Personal stylist fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Kendra Scott, Staycation, with strongest over-indexing on Nationality (3.33× the country average). Demographically, the Personal stylist audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Beauty

Demographics of Personal stylist fans

Demographic split for Personal stylist audience in United States
MetricValue
Female81.2%
Male18.8%
Average age37.4
Estimated audience size7,138,531

Audience persona

The typical Personal stylist fan in United States is more female, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Personal stylist in United States
RegionReachAffinity
California1,015,5611.29×
Texas726,7421.18×
Florida576,9651.19×
New York500,4211.25×
Georgia297,5031.35×
Illinois255,3871.07×
Pennsylvania238,2710.99×
North Carolina234,5591.09×
Virginia233,1221.34×
New Jersey224,8601.24×
Ohio211,5610.96×
Washington191,8561.34×
Michigan189,7731.02×
Massachusetts189,2711.35×
Maryland161,8541.32×
Arizona159,9041.1×
Tennessee148,6801.04×
Colorado135,0201.2×
Indiana110,0440.84×
South Carolina105,3290.98×
Minnesota98,6550.96×
Oregon97,5171.19×
Missouri97,3250.85×
Alabama94,5950.95×
Connecticut92,7651.3×
Louisiana88,8250.96×
Wisconsin88,2830.82×
Utah67,4451.06×
Oklahoma64,6450.82×
Kentucky64,4260.72×
Nevada64,0520.93×
Arkansas53,8520.92×
Kansas48,9180.87×
Mississippi47,3310.8×
Iowa41,2090.7×
Hawaii39,6261.29×
New Hampshire35,5001.26×
Washington, District of Columbia30,2841.41×
Idaho26,9600.75×
New Mexico26,1530.73×
Nebraska24,0320.67×
Maine23,0180.9×
Rhode Island19,6410.86×
West Virginia19,2540.58×
Montana15,9720.81×
Wyoming13,2001.25×
Delaware13,0690.66×
Alaska12,4670.82×
North Dakota11,5560.79×
South Dakota10,6070.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personal stylist audience
BrandAffinityCategory
Nationality3.33×Politics & Society
Kendra Scott2.45×Fashion & Accessoires
Staycation2.73×Home & Garden
Home equity1.55×Home & Garden
Regional styles of Mexican music1.67×Music & Radio
Mothercare1.83×Kids & Family
Jesse Plemons1.87×Movies & TV
Nurse education1.54×Kids & Family
Bugatti Chiron4.75×Cars & Mobility
Women's empowerment1.9×Politics & Society
Nebraska Cornhuskers football1.6×Sports
Charlamagne Tha God4.14×Movies & TV
jordy nelson6.9×Sports
Jeep Wagoneer2.43×Cars & Mobility
John Havlicek6.56×Sports
Panama1.51×Travel & Leisure
Personality2.35×Business & Career
TeachHUB1.54×Business & Career
Fábio Porchat22.74×Movies & TV
Cachorro1.96×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personal stylist audience
TraitClusterScore
Luxury OrientationPREMIUM2.62
Design AffinityPREMIUM1.39
MindfulnessBALANCE1.37
ExtroversionTHRILL1.34
IndulgenceJOY1.31
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Personal stylist
CountryShare
United States13.4%
Japan7.5%
Spain6.7%

See Personal stylist audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does Personal stylist have in United States?

Personal stylist has an estimated audience of 7,138,531 people in United States, concentrated in California and Texas.

What is the gender split and age of Personal stylist fans?

81.2% of Personal stylist fans are female, 18.8% are male, with an average age of 37.4 years.

Which brands do Personal stylist fans like most?

Personal stylist fans show strongest brand affinity for Nationality (3.33×), Kendra Scott (2.45×), and Staycation (2.73×) over the country average.

Where do Personal stylist fans live in United States?

Personal stylist fans in United States are most concentrated in California (reach 1,015,561), Texas (reach 726,742), and Florida (reach 576,965). These three regions account for the largest share of the active audience.

What other brands do Personal stylist fans also like?

Beyond Personal stylist itself, the audience over-indexes on Kendra Scott (2.45×), Staycation (2.73×), Home equity (1.55×), and Regional styles of Mexican music (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal stylist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.