Rascasse Audience Intelligence

Personal stylist Audience in United States

A data profile of the people who buy, follow and care about Personal stylist in United States — modelled from more than twelve digital signal sources. Personal stylist has an estimated audience of 7,138,531 people in United States.

#2979among Topic in United States#247in Fashion & Accessoires

The average Personal stylist fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ray J, Superman, Happiness, with strongest over-indexing on Ray J (18.33× the country average).

Demographically, the Personal stylist audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Personal stylist fan in United States is more female, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Ray J.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal stylist profile in United States.

Audience size
7.1M
in United States
Gender
81.2%♀
18.8% male
Age
37.4
average years
Country rank
#4932
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal stylist fans

81.2% are female, 18.8% are male, average age 37.4.

Fig. 02

Gender split

81.2%
Female
18.8%
Male
Demographic split for Personal stylist audience in United States
MetricValue
Female81.2%
Male18.8%
Average age37.4
Estimated audience size7,138,531
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Personal stylist audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Personal stylist audience comes from United States.

Worldwide audience distribution share by country for Personal stylist
CountryShare
United States13.4%
Japan7.5%
Spain6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal stylist audience in United States is strongest.

Fig. 05

Top regions by affinity

Personal stylist fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.25×
02Massachusetts~200K1.24×
03Maryland~200K1.24×
04New York~500K1.21×
05Washington~200K1.21×
06Washington, District of Columbia~30K1.20×
07California~900K1.19×
08New Jersey~200K1.19×
09Virginia~200K1.18×
10Hawaii~40K1.18×
11Florida~500K1.12×
12Colorado~100K1.11×
13Connecticut~80K1.11×
14North Carolina~200K1.09×
15Texas~700K1.08×
16New Hampshire~30K1.04×
17Arizona~100K1.03×
18Kansas~60K1.02×
19South Carolina~100K1.01×
20Alabama~100K1.01×
21Utah~60K1.01×
22Illinois~200K1.00×
23Pennsylvania~200K0.99×
24Tennessee~100K0.99×
25Maine~30K0.99×
26Alaska~20K0.99×
27Minnesota~100K0.98×
28Oregon~80K0.98×
29Arkansas~60K0.98×
30Rhode Island~20K0.97×
31Montana~20K0.97×
32Vermont~10K0.97×
33Mississippi~60K0.96×
34North Dakota~10K0.96×
35Louisiana~90K0.95×
36Nevada~60K0.94×
37South Dakota~20K0.94×
38Ohio~200K0.93×
39Michigan~200K0.93×
40Nebraska~30K0.93×
41Delaware~20K0.93×
42Missouri~100K0.92×
43Idaho~30K0.91×
44West Virginia~30K0.91×
45Wisconsin~100K0.90×
46New Mexico~30K0.90×
47Indiana~100K0.89×
48Oklahoma~70K0.89×
49Kentucky~80K0.88×
50Iowa~50K0.86×
Fig. 06

Affinity by region

Affinity by region — Personal stylist, United States
0.86×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal stylist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal stylist audience
#·InterestCategoryAffinity×
01Ray JMusic & Radio18.33×
02Diaper bagKids & Family2.64×
03FacialBeauty & Wellness2.27×
04AnthropologieShopping2.19×
05EyelashBeauty & Wellness2.13×
06HairstyleBeauty & Wellness2.04×
07YouTube MusicInternet & Social Media1.99×
08SkirtFashion & Accessoires1.94×
09Planet FitnessSports1.93×
10Self careHealth1.83×
11Sam's ClubShopping1.76×
12SupermanMovies & TV1.75×
13TrousersFashion & Accessoires1.75×
14DrawingHome & Garden1.75×
15Nordstrom rackFashion & Accessoires1.75×
16HollywoodTravel & Leisure1.71×
17SephoraShopping1.69×
18IKEAHome & Garden1.66×
19HappinessHealth1.65×
20UniversityBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal stylist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal stylist audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.54×
Price SensitivityPREMIUM1.49×
MindfulnessBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal stylist audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Need for SecurityCONSERVATISM0.85×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personal stylist have in United States?

Personal stylist has an estimated audience of 7,138,531 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Personal stylist fans?

81.2% of Personal stylist fans are female, 18.8% are male, with an average age of 37.4 years.

03

Which brands do Personal stylist fans like most?

Personal stylist fans show strongest brand affinity for Ray J (18.33×), Superman (1.75×), and Happiness (1.65×) over the country average.

04

Where do Personal stylist fans live in United States?

Personal stylist fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Personal stylist fans also like?

Beyond Personal stylist itself, the audience over-indexes on Superman (1.75×), Happiness (1.65×), Planet Fitness (1.93×), and Hairstyle (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Personal stylist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal stylist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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