Rascasse Audience Intelligence

Personal stylist Audience in Germany

A data profile of the people who buy, follow and care about Personal stylist in Germany — modelled from more than twelve digital signal sources. Personal stylist has an estimated audience of 1,085,139 people in Germany.

#2977among Topic in Germany#328in Fashion & Accessoires

The average Personal stylist fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hair iron, Keratin, Razor, with strongest over-indexing on Hair iron (18.67× the country average).

Demographically, the Personal stylist audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Quality Awareness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Personal stylist fan in Germany is more female, around 32.4 years old, with strong Quality Awareness tendencies and a notable affinity for Hair iron.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal stylist profile in Germany.

Audience size
1.1M
in Germany
Gender
75.1%♀
24.9% male
Age
32.4
average years
Country rank
#6067
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal stylist fans

75.1% are female, 24.9% are male, average age 32.4.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Personal stylist audience in Germany
MetricValue
Female75.1%
Male24.9%
Average age32.4
Estimated audience size1,085,139
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Personal stylist audience in Germany
Age bracketShare%
16-1939%
20-2919%
30-3918%
40-4915%
50+8%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Personal stylist audience comes from Germany.

Worldwide audience distribution share by country for Personal stylist
CountryShare
United States13.4%
Japan7.5%
Spain6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal stylist audience in Germany is strongest.

Fig. 05

Top regions by affinity

Personal stylist fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.75×
02Saarland~20K1.42×
03Thüringen~30K1.11×
04Mecklenburg-Vorpommern~20K1.11×
05Brandenburg~30K1.00×
06Sachsen-Anhalt~30K0.99×
07Berlin~50K0.94×
08Hamburg~20K0.91×
09Schleswig-Holstein~40K0.90×
10Rheinland-Pfalz~50K0.88×
11Sachsen~50K0.86×
12Hessen~70K0.80×
13Niedersachsen~80K0.79×
14Bayern~100K0.76×
15Baden-Württemberg~100K0.74×
16Nordrhein-Westfalen~200K0.64×
Fig. 06

Affinity by region

Affinity by region — Personal stylist, Germany
0.64×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal stylist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal stylist audience
#·InterestCategoryAffinity×
01Hair ironBeauty & Wellness18.67×
02BONITAFashion & Accessoires16.71×
03ChandelierHome & Garden13.64×
04RazorBeauty & Wellness13.59×
05Digital transformationBusiness & Career12.12×
06KeratinBeauty & Wellness10.94×
07Hair removalBeauty & Wellness6.95×
08Window blindHome & Garden6.76×
09ShellacBeauty & Wellness6.63×
10WaxingBeauty & Wellness6.52×
11GitHubInternet & Social Media6.09×
12Artificial nailsBeauty & Wellness6.03×
13Nail salonBeauty & Wellness5.88×
14Eyelash extensionsBeauty & Wellness5.73×
15Frauen-BundesligaSports5.54×
16ManicureBeauty & Wellness4.43×
17Permanent makeupBeauty & Wellness4.19×
18ZaraShopping3.23×
19FamilyKids & Family2.42×
20GermanyTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal stylist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal stylist audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.92×
IndividualismJOY1.84×
Design AffinityPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal stylist audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
DIY MentalityTHRILL0.80×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personal stylist have in Germany?

Personal stylist has an estimated audience of 1,085,139 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Personal stylist fans?

75.1% of Personal stylist fans are female, 24.9% are male, with an average age of 32.4 years.

03

Which brands do Personal stylist fans like most?

Personal stylist fans show strongest brand affinity for Hair iron (18.67×), Keratin (10.94×), and Razor (13.59×) over the country average.

04

Where do Personal stylist fans live in Germany?

Personal stylist fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Personal stylist fans also like?

Beyond Personal stylist itself, the audience over-indexes on Keratin (10.94×), Razor (13.59×), Digital transformation (12.12×), and Hair removal (6.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Personal stylist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Personal stylist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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