Personal stylist Audience in Germany
Personal stylist has an estimated audience of 1,085,139 people in Germany. 75.1% are female, 24.9% are male, average age 32.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gil Ofarim, Minestrone, Progressive rock, Cocktail, CAC 40.
The average Personal stylist fan in Germany is 32.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gil Ofarim, Minestrone, Progressive rock, with strongest over-indexing on Gil Ofarim (2.45× the country average). Demographically, the Personal stylist audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Beauty
Demographics of Personal stylist fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 32.4 |
| Estimated audience size | 1,085,139 |
Audience persona
The typical Personal stylist fan in Germany is more female, around 32.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 109,037 | 0.63× |
| Nordrhein-Westfalen | 90,875 | 0.38× |
| Baden-Württemberg | 76,709 | 0.52× |
| Hessen | 48,276 | 0.58× |
| Berlin | 44,925 | 0.93× |
| Thüringen | 37,498 | 1.36× |
| Brandenburg | 33,753 | 1× |
| Niedersachsen | 32,387 | 0.31× |
| Rheinland-Pfalz | 31,632 | 0.58× |
| Bremen | 31,246 | 3.37× |
| Saarland | 30,819 | 2.31× |
| Mecklenburg-Vorpommern | 30,130 | 1.45× |
| Sachsen-Anhalt | 27,067 | 0.96× |
| Sachsen | 27,053 | 0.51× |
| Schleswig-Holstein | 25,794 | 0.66× |
| Hamburg | 16,973 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.45× | Music & Radio |
| Minestrone | 4.54× | Food & Beverages |
| Progressive rock | 2.52× | Music & Radio |
| Cocktail | 1.52× | Food & Beverages |
| CAC 40 | 1.84× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.47× | Cars & Mobility |
| Home Delivery | 3.05× | Food & Beverages |
| Commercial mortgage | 2.22× | Business & Career |
| Euchre | 18.68× | Games |
| Handmade Gifts | 2.13× | Kids & Family |
| Natural rubber | 2.33× | Cars & Mobility |
| Joaquín Guzmán Loera | 6.78× | Politics & Society |
| Collectable | 1.62× | Kids & Family |
| Business English | 2.6× | Business & Career |
| Laneige | 5.91× | Beauty & Wellness |
| Bully (2011 film) | 5.65× | Movies & TV |
| Kodi (software) | 2.53× | Technology & Electronics |
| Cachorro | 2.94× | Pets & Animals |
| Karaman | 6.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.93 |
| Quality Awareness | PREMIUM | 1.88 |
| Design Affinity | PREMIUM | 1.85 |
| Sustainability | BALANCE | 1.72 |
| Early Adopter Mentality | POWER | 1.72 |
| Creativity | OPEN | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.4% |
| Japan | 7.5% |
| Spain | 6.7% |
See Personal stylist audiences in other countries
More Beauty audiences in Germany
- Beauty (29,225,665)
- Rituals (8,692,158)
- Lip (3,233,446)
- Smile (3,191,980)
- Beauty & Fashion (2,749,201)
Frequently asked questions
How many fans does Personal stylist have in Germany?
Personal stylist has an estimated audience of 1,085,139 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Personal stylist fans?
75.1% of Personal stylist fans are female, 24.9% are male, with an average age of 32.4 years.
Which brands do Personal stylist fans like most?
Personal stylist fans show strongest brand affinity for Gil Ofarim (2.45×), Minestrone (4.54×), and Progressive rock (2.52×) over the country average.
Where do Personal stylist fans live in Germany?
Personal stylist fans in Germany are most concentrated in Bayern (reach 109,037), Nordrhein-Westfalen (reach 90,875), and Baden-Württemberg (reach 76,709). These three regions account for the largest share of the active audience.
What other brands do Personal stylist fans also like?
Beyond Personal stylist itself, the audience over-indexes on Minestrone (4.54×), Progressive rock (2.52×), Cocktail (1.52×), and CAC 40 (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Personal stylist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.