Rascasse Audience Intelligence

BONITA Target Market in Germany

A data profile of the people who buy, follow and care about BONITA in Germany — modelled from more than twelve digital signal sources. BONITA has an estimated audience of 600,666 people in Germany.

#19among Mainstream fashion in Germany#1324among Brand in Germany#511in Fashion & Accessoires

The average BONITA fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Cachoeira, Peter Hahn, Lech Poznań, with strongest over-indexing on Cachoeira (337.77× the country average).

Demographically, the BONITA audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BONITA fan in Germany is more female, around 45.4 years old, with strong Individualism tendencies and a notable affinity for Cachoeira.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BONITA profile in Germany.

Audience size
601K
in Germany
Gender
81.6%♀
18.4% male
Age
45.4
average years
Country rank
#10094
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BONITA

81.6% are female, 18.4% are male, average age 45.4.

Fig. 02

Gender split

81.6%
Female
18.4%
Male
Demographic split for BONITA audience in Germany
MetricValue
Female81.6%
Male18.4%
Average age45.4
Estimated audience size600,666
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the BONITA audience in Germany
Age bracketShare%
16-1917%
20-297%
30-3912%
40-4922%
50+41%
Fig. 04

Worldwide distribution

24.8%

of the worldwide BONITA audience comes from Germany.

Worldwide audience distribution share by country for BONITA
CountryShare
Germany24.8%
United States14.4%
South Africa10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BONITA audience in Germany is strongest.

Fig. 05

Top regions by affinity

BONITA customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~30K1.66×
02Mecklenburg-Vorpommern~20K1.65×
03Thüringen~20K1.47×
04Saarland~10K1.34×
05Nordrhein-Westfalen~200K1.21×
06Brandenburg~20K1.09×
07Sachsen~30K1.02×
08Niedersachsen~60K0.96×
09Rheinland-Pfalz~30K0.95×
10Bayern~80K0.80×
11Schleswig-Holstein~20K0.73×
12Baden-Württemberg~60K0.68×
13Hessen~30K0.67×
14Bremen~3K0.64×
15Berlin~20K0.63×
16Hamburg~7K0.53×
Fig. 06

Affinity by region

Affinity by region — BONITA, Germany
0.53×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BONITA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BONITA audience
#·InterestCategoryAffinity×
01Muz-TVMovies & TV516.08×
02CachoeiraTravel & Leisure337.77×
03PassioneUnghie.itNews170.38×
04Adam Mickiewicz University in PoznańBusiness & Career167.36×
05Praia GrandeTravel & Leisure135.03×
06Bogner AmplificationMusic & Radio97.72×
07Lech PoznańSports57.39×
08Peter HahnFashion & Accessoires25.87×
09la femmeMusic & Radio18.16×
10Personal stylistFashion & Accessoires16.71×
11Rieker ShoesFashion & Accessoires12.36×
12Mckenna GraceMovies & TV10.56×
13Chris Evans (actor)Movies & TV10.56×
14Manicure & PedicureBeauty & Wellness8.47×
15Heroes (TV series)Movies & TV7.56×
16Marc CainFashion & Accessoires7.27×
17Unique GiftsShopping5.28×
18Birthday GiftsKids & Family5.19×
19DecorationHome & Garden4.48×
20QVCMovies & TV3.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BONITA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BONITA audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.78×
Convenience OrientationPREMIUM1.17×
IndulgenceJOY1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BONITA audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.54×
Urban LifestyleOPEN0.56×
Career OrientationPOWER0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BONITA's target market in Germany?

BONITA's target market in Germany covers an estimated 600,666 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of BONITA customers?

81.6% of the BONITA audience are female, 18.4% are male, with an average age of 45.4 years.

03

Which brands do BONITA fans like most?

BONITA fans show strongest brand affinity for Cachoeira (337.77×), Peter Hahn (25.87×), and Lech Poznań (57.39×) over the country average.

04

Where do BONITA fans live in Germany?

BONITA fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~80K), and Niedersachsen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do BONITA fans also like?

Beyond BONITA itself, the audience over-indexes on Peter Hahn (25.87×), Lech Poznań (57.39×), Muz-TV (516.08×), and Praia Grande (135.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See BONITA audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BONITA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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