BONITA Audience in Germany
BONITA has an estimated audience of 595,345 people in Germany. 81.6% are female, 18.4% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Cachoeira, Peter Hahn, Lech Poznań, Muz-TV, Praia Grande.
The average BONITA fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Cachoeira, Peter Hahn, Lech Poznań, with strongest over-indexing on Cachoeira (337.77× the country average). Demographically, the BONITA audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of BONITA fans
| Metric | Value |
|---|---|
| Female | 81.6% |
| Male | 18.4% |
| Average age | 45.4 |
| Estimated audience size | 595,345 |
Audience persona
The typical BONITA fan in Germany is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Cachoeira.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 163,384 | 1.25× |
| Bayern | 79,433 | 0.83× |
| Niedersachsen | 56,959 | 0.99× |
| Baden-Württemberg | 56,196 | 0.69× |
| Hessen | 31,246 | 0.69× |
| Sachsen | 29,038 | 0.99× |
| Rheinland-Pfalz | 28,995 | 0.97× |
| Sachsen-Anhalt | 25,349 | 1.64× |
| Thüringen | 21,810 | 1.44× |
| Brandenburg | 20,391 | 1.1× |
| Mecklenburg-Vorpommern | 17,998 | 1.58× |
| Berlin | 17,613 | 0.66× |
| Schleswig-Holstein | 15,788 | 0.74× |
| Saarland | 9,455 | 1.29× |
| Hamburg | 7,284 | 0.54× |
| Bremen | 2,960 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cachoeira | 337.77× | Travel & Leisure |
| Peter Hahn | 25.87× | Fashion & Accessoires |
| Lech Poznań | 57.39× | Sports |
| Muz-TV | 516.08× | Movies & TV |
| Praia Grande | 135.03× | Travel & Leisure |
| Georges St-Pierre | 20.9× | Sports |
| Adam Mickiewicz University in Poznań | 167.36× | Business & Career |
| Personal stylist | 16.71× | Fashion & Accessoires |
| PassioneUnghie.it | 170.38× | News |
| Manicure & Pedicure | 8.47× | Beauty & Wellness |
| Mckenna Grace | 10.56× | Movies & TV |
| Unique Gifts | 5.28× | Shopping |
| Bogner Amplification | 97.72× | Music & Radio |
| la femme | 18.16× | Music & Radio |
| Decoration | 4.48× | Home & Garden |
| Rieker Shoes | 12.36× | Fashion & Accessoires |
| Heroes (TV series) | 7.56× | Movies & TV |
| Chris Evans (actor) | 10.56× | Movies & TV |
| Birthday Gifts | 5.19× | Kids & Family |
| QVC | 3.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.48 |
| Family Orientation | CONSERVATISM | 1.41 |
| Individualism | JOY | 1.4 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Early Adopter Mentality | POWER | 1.33 |
| Luxury Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.1% |
| United States | 14.4% |
| South Africa | 10.2% |
See BONITA audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does BONITA have in Germany?
BONITA has an estimated audience of 595,345 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BONITA fans?
81.6% of BONITA fans are female, 18.4% are male, with an average age of 45.4 years.
Which brands do BONITA fans like most?
BONITA fans show strongest brand affinity for Cachoeira (337.77×), Peter Hahn (25.87×), and Lech Poznań (57.39×) over the country average.
Where do BONITA fans live in Germany?
BONITA fans in Germany are most concentrated in Nordrhein-Westfalen (reach 163,384), Bayern (reach 79,433), and Niedersachsen (reach 56,959). These three regions account for the largest share of the active audience.
What other brands do BONITA fans also like?
Beyond BONITA itself, the audience over-indexes on Peter Hahn (25.87×), Lech Poznań (57.39×), Muz-TV (516.08×), and Praia Grande (135.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BONITA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.