la femme Audience in Germany
A data profile of the people who buy, follow and care about la femme in Germany — modelled from more than twelve digital signal sources. la femme has an estimated audience of 371,293 people in Germany.
The average la femme fan in Germany is 33.1 years old, more female, and lives primarily in Berlin.
The audience is concentrated in Berlin, Bayern, Nordrhein-Westfalen.
Top brand affinities include Nina Dobrev, Nail clipper, Didier Drogba, with strongest over-indexing on Nina Dobrev (22.53× the country average).
Demographically, the la femme audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Individualism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical la femme fan in Germany is more female, around 33.1 years old, with strong Individualism tendencies and a notable affinity for Nina Dobrev.
At a glance
The key figures that characterise the la femme profile in Germany.
Search interest · 12-month trend
Demographics of la femme fans
84.7% are female, 15.3% are male, average age 33.1.
Gender split
| Metric | Value |
|---|---|
| Female | 84.7% |
| Male | 15.3% |
| Average age | 33.1 |
| Estimated audience size | 371,293 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 0% |
Geography
Where the la femme audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 12.41× | |
| 02 | Brandenburg | ~20K | 1.30× | |
| 03 | Bremen | ~2K | 0.67× | |
| 04 | Saarland | ~3K | 0.65× | |
| 05 | Mecklenburg-Vorpommern | ~4K | 0.57× | |
| 06 | Thüringen | ~5K | 0.54× | |
| 07 | Sachsen-Anhalt | ~5K | 0.52× | |
| 08 | Hamburg | ~4K | 0.50× | |
| 09 | Schleswig-Holstein | ~6K | 0.46× | |
| 10 | Sachsen | ~8K | 0.44× | |
| 11 | Rheinland-Pfalz | ~8K | 0.40× | |
| 12 | Bayern | ~20K | 0.37× | |
| 13 | Hessen | ~9K | 0.33× | |
| 14 | Baden-Württemberg | ~20K | 0.32× | |
| 15 | Niedersachsen | ~10K | 0.32× | |
| 16 | Nordrhein-Westfalen | ~20K | 0.24× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the la femme audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Didier Drogba | Sports | 60.08× | ||
| 02 | Nail clipper | Beauty & Wellness | 35.25× | ||
| 03 | Nina Dobrev | Movies & TV | 22.53× | ||
| 04 | avatar last airbender | Movies & TV | 20.00× | ||
| 05 | Sorbet | Food & Beverages | 18.76× | ||
| 06 | BONITA | Fashion & Accessoires | 18.16× | ||
| 07 | Sofía Vergara | Movies & TV | 17.19× | ||
| 08 | David Harbour | Movies & TV | 9.34× | ||
| 09 | Comme des Garçons | Fashion & Accessoires | 9.20× | ||
| 10 | Modern Family | Movies & TV | 8.45× | ||
| 11 | The Vampire Diaries | Movies & TV | 8.08× | ||
| 12 | Criminal Minds | Movies & TV | 8.05× | ||
| 13 | Essential oil | Home & Garden | 7.57× | ||
| 14 | Gal Gadot | Fashion & Accessoires | 7.30× | ||
| 15 | Helen Mirren | Movies & TV | 6.64× | ||
| 16 | Natalie Portman | Movies & TV | 6.55× | ||
| 17 | Nostalgia | Home & Garden | 5.78× | ||
| 18 | Red wine | Food & Beverages | 5.28× | ||
| 19 | Let's Dance (German TV series) | Movies & TV | 2.90× | ||
| 20 | TikTok | Internet & Social Media | 1.64× |
Personality of the la femme audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.69× | |
| Urban Lifestyle | OPEN | 1.49× | |
| Design Affinity | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.62× | |
| Sports Activity | POWER | 0.77× | |
| Indulgence | JOY | 0.85× |
Frequently asked questions
How many fans does la femme have in Germany?
la femme has an estimated audience of 371,293 people in Germany, concentrated in Berlin and Bayern.
What is the gender split and age of la femme fans?
84.7% of la femme fans are female, 15.3% are male, with an average age of 33.1 years.
Which brands do la femme fans like most?
la femme fans show strongest brand affinity for Nina Dobrev (22.53×), Nail clipper (35.25×), and Didier Drogba (60.08×) over the country average.
Where do la femme fans live in Germany?
la femme fans in Germany are most concentrated in Berlin (reach ~200K), Bayern (reach ~20K), and Nordrhein-Westfalen (reach ~20K). These three regions account for the largest share of the active audience.
What other brands do la femme fans also like?
Beyond la femme itself, the audience over-indexes on Nail clipper (35.25×), Didier Drogba (60.08×), BONITA (18.16×), and David Harbour (9.34×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for la femme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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