Rascasse Audience Intelligence

Modern Family Audience in Germany

A data profile of the people who buy, follow and care about Modern Family in Germany — modelled from more than twelve digital signal sources. Modern Family has an estimated audience of 1,361,263 people in Germany.

#67among TV series in Germany#144among Movie / TV Show / Series in Germany#489in Movies & TV

The average Modern Family fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Aubrey Anderson-Emmons, Frasier, Jesse Tyler Ferguson, with strongest over-indexing on Aubrey Anderson-Emmons (53.34× the country average).

Demographically, the Modern Family audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Modern Family fan in Germany is more female, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aubrey Anderson-Emmons.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Modern Family profile in Germany.

Audience size
1.4M
in Germany
Gender
62.8%♀
37.2% male
Age
33.9
average years
Country rank
#4883
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Modern Family viewers

62.8% are female, 37.2% are male, average age 33.9.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Modern Family audience in Germany
MetricValue
Female62.8%
Male37.2%
Average age33.9
Estimated audience size1,361,263
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Modern Family audience in Germany
Age bracketShare%
16-1932%
20-2923%
30-3920%
40-4915%
50+10%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Modern Family audience comes from Germany.

Worldwide audience distribution share by country for Modern Family
CountryShare
United States30.7%
United Kingdom5.8%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Modern Family audience in Germany is strongest.

Fig. 05

Top regions by affinity

Modern Family fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.15×
02Hamburg~30K1.15×
03Berlin~70K1.14×
04Hessen~100K1.11×
05Schleswig-Holstein~50K1.09×
06Niedersachsen~100K1.06×
07Rheinland-Pfalz~70K1.03×
08Bayern~200K1.02×
09Bremen~10K1.02×
10Baden-Württemberg~200K1.00×
11Saarland~20K0.93×
12Brandenburg~40K0.91×
13Sachsen~60K0.89×
14Sachsen-Anhalt~30K0.87×
15Thüringen~30K0.84×
16Mecklenburg-Vorpommern~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Modern Family, Germany
0.82×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Modern Family audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Modern Family audience
#·InterestCategoryAffinity×
01FrasierMovies & TV93.23×
02Aubrey Anderson-EmmonsMovies & TV53.34×
03fotocasa.esHome & Garden50.37×
04Jesse Tyler FergusonMovies & TV42.52×
05Sofía VergaraMovies & TV21.11×
06Parks and RecreationMovies & TV15.94×
07Fargo (film)Movies & TV10.41×
08MothercareKids & Family6.32×
09True DetectiveMovies & TV6.04×
10The Gilded AgeMovies & TV4.81×
11Sex and the CityMovies & TV4.21×
12Christian UlmenMovies & TV3.96×
13Collien Ulmen-FernandesMovies & TV3.74×
14The White LotusMovies & TV3.38×
15BerlinTravel & Leisure2.84×
16Stranger ThingsMovies & TV2.70×
17Harry PotterMovies & TV2.33×
18Online shoppingShopping1.98×
19TagesschauMovies & TV1.96×
20ShoppingShopping1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Modern Family audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Modern Family audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.55×
SustainabilityBALANCE1.47×
Design AffinityPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Modern Family audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.95×
IndividualismJOY0.96×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Modern Family have in Germany?

Modern Family has an estimated audience of 1,361,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Modern Family viewers?

62.8% of Modern Family fans are female, 37.2% are male, with an average age of 33.9 years.

03

Which brands do Modern Family fans like most?

Modern Family fans show strongest brand affinity for Aubrey Anderson-Emmons (53.34×), Frasier (93.23×), and Jesse Tyler Ferguson (42.52×) over the country average.

04

Where do Modern Family fans live in Germany?

Modern Family fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Modern Family fans also like?

Beyond Modern Family itself, the audience over-indexes on Frasier (93.23×), Jesse Tyler Ferguson (42.52×), Sofía Vergara (21.11×), and True Detective (6.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Modern Family audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Modern Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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