The White Lotus Audience in Germany

The White Lotus has an estimated audience of 1,669,155 people in Germany. 52.0% are female, 48.0% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Personalised Gifts, Mechanic, Progressive rock, National Paralympic Committee.
The average The White Lotus fan in Germany is 36.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Personalised Gifts, Mechanic, with strongest over-indexing on Loincloth (7.99× the country average). Demographically, the The White Lotus audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The White Lotus fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 36.0 |
| Estimated audience size | 1,669,155 |
Audience persona
The typical The White Lotus fan in Germany is balanced, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 403,112 | 1.1× |
| Bayern | 315,005 | 1.17× |
| Baden-Württemberg | 214,730 | 0.94× |
| Berlin | 156,447 | 2.1× |
| Niedersachsen | 146,320 | 0.9× |
| Hessen | 140,426 | 1.1× |
| Rheinland-Pfalz | 70,018 | 0.84× |
| Sachsen | 65,888 | 0.8× |
| Hamburg | 64,355 | 1.71× |
| Schleswig-Holstein | 60,072 | 1× |
| Brandenburg | 41,945 | 0.81× |
| Sachsen-Anhalt | 26,636 | 0.62× |
| Thüringen | 23,469 | 0.55× |
| Mecklenburg-Vorpommern | 19,823 | 0.62× |
| Bremen | 15,062 | 1.06× |
| Saarland | 13,751 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 7.99× | Fashion & Accessoires |
| Personalised Gifts | 3.75× | Home & Garden |
| Mechanic | 3.94× | Cars & Mobility |
| Progressive rock | 1.88× | Music & Radio |
| National Paralympic Committee | 9.48× | Sports |
| Israel | 1.95× | Travel & Leisure |
| Stradivarius | 1.55× | Shopping |
| Home Delivery | 2.59× | Food & Beverages |
| Škoda Kodiaq | 1.66× | Cars & Mobility |
| Gloria | 3.63× | Music & Radio |
| Zagreb | 2.89× | Travel & Leisure |
| Hard Knocks | 20.09× | Movies & TV |
| Jiraiya | 20.14× | Literature |
| Knauf Insulation | 8.37× | Business & Career |
| KLIX (AM) | 1.67× | Music & Radio |
| Valhalla Rising (film) | 7.69× | Movies & TV |
| Este, Veneto | 1.57× | Travel & Leisure |
| Grup Yorum | 9.09× | Music & Radio |
| DEFCON (video game) | 4.48× | Games |
| Mustard seed | 6.27× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.31 |
| Sustainability | BALANCE | 1.22 |
| Sports Activity | POWER | 1.18 |
| Social Media Usage | JOY | 1.13 |
| Patriotism | CONSERVATISM | 1.12 |
| Tradition | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| United Kingdom | 6.3% |
| Germany | 5.6% |
See The White Lotus audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does The White Lotus have in Germany?
The White Lotus has an estimated audience of 1,669,155 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The White Lotus fans?
52.0% of The White Lotus fans are female, 48.0% are male, with an average age of 36.0 years.
Which brands do The White Lotus fans like most?
The White Lotus fans show strongest brand affinity for Loincloth (7.99×), Personalised Gifts (3.75×), and Mechanic (3.94×) over the country average.
Where do The White Lotus fans live in Germany?
The White Lotus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 403,112), Bayern (reach 315,005), and Baden-Württemberg (reach 214,730). These three regions account for the largest share of the active audience.
What other brands do The White Lotus fans also like?
Beyond The White Lotus itself, the audience over-indexes on Personalised Gifts (3.75×), Mechanic (3.94×), Progressive rock (1.88×), and National Paralympic Committee (9.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The White Lotus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.