A data profile of the people who buy, follow and care about The White Lotus in United Kingdom — modelled from more than twelve digital signal sources. The White Lotus has an estimated audience of 7,233,842 people in United Kingdom.
The average The White Lotus fan in United Kingdom is 42.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Simon Helberg, Mad Men, True Detective, with strongest over-indexing on Simon Helberg (65.72× the country average).
Demographically, the The White Lotus audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical The White Lotus fan in United Kingdom is more female, around 42.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Simon Helberg.
The key figures that characterise the The White Lotus profile in United Kingdom.
56.6% are female, 43.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 42.6 |
| Estimated audience size | 7,233,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide The White Lotus audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 33.2% |
| United Kingdom | 9.2% |
| France | 8.0% |
Where the The White Lotus audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~500K | 1.24× | |
| 02 | Yorkshire and the Humber | ~900K | 1.22× | |
| 03 | West Midlands | ~500K | 1.18× | |
| 04 | South East | ~1.5M | 1.11× | |
| 05 | Scotland | ~900K | 1.11× | |
| 06 | East of England | ~900K | 1.10× | |
| 07 | Northern Ireland | ~300K | 1.08× | |
| 08 | Wales | ~500K | 0.97× | |
| 09 | South West | ~700K | 0.88× | |
| 10 | England | ~7M | 0.83× | |
| 11 | East Midlands | ~500K | 0.77× | |
| 12 | North West | ~500K | 0.52× |
The strongest cross-interests of the The White Lotus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Simon Helberg | Movies & TV | 65.72× | ||
| 02 | Mad Men | Movies & TV | 19.02× | ||
| 03 | Jojo Moyes | Literature | 10.01× | ||
| 04 | The Handmaid's Tale | Movies & TV | 8.18× | ||
| 05 | This Is Us (TV series) | Movies & TV | 6.96× | ||
| 06 | The Sopranos | Movies & TV | 5.15× | ||
| 07 | Book discussion club | Literature | 3.74× | ||
| 08 | True Detective | Movies & TV | 3.70× | ||
| 09 | Public library | Literature | 3.59× | ||
| 10 | Legoland | Travel & Leisure | 3.18× | ||
| 11 | UCAS | Business & Career | 3.11× | ||
| 12 | The Crown (TV series) | Movies & TV | 2.69× | ||
| 13 | Wikipedia | Internet & Social Media | 2.13× | ||
| 14 | Game of Thrones | Movies & TV | 1.85× | ||
| 15 | Waterstones | Literature | 1.83× | ||
| 16 | Gala Bingo | Games | 1.74× | ||
| 17 | Batman | Movies & TV | 1.72× | ||
| 18 | Internet & Social Media | 1.70× | |||
| 19 | Harry Potter | Movies & TV | 1.59× | ||
| 20 | Politics | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.59× | |
| Community Orientation | OPEN | 1.35× | |
| Patriotism | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Quality Awareness | PREMIUM | 0.91× |
The White Lotus has an estimated audience of 7,233,842 people in United Kingdom, concentrated in England and South East.
56.6% of The White Lotus fans are female, 43.4% are male, with an average age of 42.6 years.
The White Lotus fans show strongest brand affinity for Simon Helberg (65.72×), Mad Men (19.02×), and True Detective (3.7×) over the country average.
The White Lotus fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1.5M), and East of England (reach ~900K). These three regions account for the largest share of the active audience.
Beyond The White Lotus itself, the audience over-indexes on Mad Men (19.02×), True Detective (3.7×), The Sopranos (5.15×), and Harry Potter (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The White Lotus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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