The White Lotus Audience in United States

The White Lotus has an estimated audience of 9,638,208 people in United States. 53.9% are female, 46.1% are male, average age 38.6. Top brand affinities: Grinch, Vocal harmony, Goop, Historic site, Wok.
Top brand affinities include Grinch, Vocal harmony, Goop, with strongest over-indexing on Grinch (7.74× the country average). Demographically, the The White Lotus audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The White Lotus fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 38.6 |
| Estimated audience size | 9,638,208 |
Audience persona
The typical The White Lotus fan in United States is balanced, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Grinch.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 7.74× | Movies & TV |
| Vocal harmony | 7.86× | Music & Radio |
| Goop | 8.85× | Internet & Social Media |
| Historic site | 6.46× | Arts & Culture |
| Wok | 7.64× | Food & Beverages |
| Elsword | 17.95× | Games |
| Paisley | 9.38× | Fashion & Accessoires |
| Governor of Michigan | 7.67× | Politics & Society |
| Grace Slick | 8.81× | Music & Radio |
| La Jolla | 8.83× | Travel & Leisure |
| Gloria | 8.07× | Music & Radio |
| Gofobo | 21.57× | Movies & TV |
| Google Home | 5.25× | Technology & Electronics |
| Mathcore | 6.41× | Music & Radio |
| No Escape (1994 film) | 8.6× | Movies & TV |
| headspace | 7.1× | Health |
| Hibachi | 5.97× | Food & Beverages |
| Fairy godmother | 5.41× | Literature |
| Hipster | 6.93× | Politics & Society |
| TV Fanatic | 7.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.5 |
| Luxury Orientation | PREMIUM | 1.38 |
| Risk Appetite | THRILL | 1.35 |
| Extroversion | THRILL | 1.28 |
| Social Media Usage | JOY | 1.19 |
| Design Affinity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| United Kingdom | 6.3% |
| Germany | 5.6% |
See The White Lotus audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
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- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
How to read this data
Audience size is the estimated number of people in United States who actively search for The White Lotus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.