The White Lotus Audience in United States

The White Lotus logo

The White Lotus has an estimated audience of 9,638,208 people in United States. 53.9% are female, 46.1% are male, average age 38.6. Top brand affinities: Grinch, Vocal harmony, Goop, Historic site, Wok.

Top brand affinities include Grinch, Vocal harmony, Goop, with strongest over-indexing on Grinch (7.74× the country average). Demographically, the The White Lotus audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The White Lotus fans

Demographic split for The White Lotus audience in United States
MetricValue
Female53.9%
Male46.1%
Average age38.6
Estimated audience size9,638,208

Audience persona

The typical The White Lotus fan in United States is balanced, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Grinch.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The White Lotus audience
BrandAffinityCategory
Grinch7.74×Movies & TV
Vocal harmony7.86×Music & Radio
Goop8.85×Internet & Social Media
Historic site6.46×Arts & Culture
Wok7.64×Food & Beverages
Elsword17.95×Games
Paisley9.38×Fashion & Accessoires
Governor of Michigan7.67×Politics & Society
Grace Slick8.81×Music & Radio
La Jolla8.83×Travel & Leisure
Gloria8.07×Music & Radio
Gofobo21.57×Movies & TV
Google Home5.25×Technology & Electronics
Mathcore6.41×Music & Radio
No Escape (1994 film)8.6×Movies & TV
headspace7.1×Health
Hibachi5.97×Food & Beverages
Fairy godmother5.41×Literature
Hipster6.93×Politics & Society
TV Fanatic7.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The White Lotus audience
TraitClusterScore
Early Adopter MentalityPOWER1.5
Luxury OrientationPREMIUM1.38
Risk AppetiteTHRILL1.35
ExtroversionTHRILL1.28
Social Media UsageJOY1.19
Design AffinityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for The White Lotus
CountryShare
United States32.3%
United Kingdom6.3%
Germany5.6%

See The White Lotus audiences in other countries

More TV series audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The White Lotus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.