Rascasse Audience Intelligence

The White Lotus Audience in United States

A data profile of the people who buy, follow and care about The White Lotus in United States — modelled from more than twelve digital signal sources. The White Lotus has an estimated audience of 26,171,021 people in United States.

#13among TV series in United States#21among Movie / TV Show / Series in United States#79in Movies & TV

The average The White Lotus fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Borat, Christopher Walken, Magic Mike, with strongest over-indexing on Borat (22.6× the country average).

Demographically, the The White Lotus audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The White Lotus fan in United States is more female, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borat.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The White Lotus profile in United States.

Audience size
26.2M
in United States
Gender
56.5%♀
43.5% male
Age
41.2
average years
Country rank
#1141
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The White Lotus viewers

56.5% are female, 43.5% are male, average age 41.2.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for The White Lotus audience in United States
MetricValue
Female56.5%
Male43.5%
Average age41.2
Estimated audience size26,171,021
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the The White Lotus audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

33.2%

of the worldwide The White Lotus audience comes from United States.

Worldwide audience distribution share by country for The White Lotus
CountryShare
United States33.2%
United Kingdom9.2%
France8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The White Lotus audience in United States is strongest.

Fig. 05

Top regions by affinity

The White Lotus fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~900K1.31×
02New Hampshire~200K1.23×
03Connecticut~400K1.22×
04Washington~800K1.21×
05Vermont~70K1.20×
06Oregon~500K1.19×
07Rhode Island~100K1.18×
08Minnesota~600K1.17×
09California~4.5M1.16×
10Maine~100K1.16×
11New York~2M1.15×
12Colorado~600K1.15×
13New Jersey~1M1.14×
14Pennsylvania~1.5M1.09×
15Illinois~1.5M1.09×
16Hawaii~200K1.09×
17Washington, District of Columbia~100K1.09×
18Wisconsin~600K1.08×
19Missouri~600K1.05×
20Montana~100K1.05×
21Kentucky~500K1.04×
22Virginia~900K1.03×
23Florida~2.5M1.01×
24Maryland~600K1.01×
25Delaware~100K1.01×
26North Carolina~1M1.00×
27Ohio~1M0.99×
28South Carolina~500K0.99×
29Utah~300K0.99×
30Kansas~300K0.99×
31Idaho~200K0.99×
32Michigan~900K0.98×
33Tennessee~700K0.97×
34Indiana~600K0.96×
35Georgia~1M0.94×
36Iowa~300K0.94×
37Nebraska~200K0.93×
38Texas~3M0.92×
39Oklahoma~400K0.91×
40Arkansas~300K0.91×
41West Virginia~100K0.88×
42South Dakota~70K0.88×
43North Dakota~60K0.88×
44Louisiana~400K0.87×
45Nevada~300K0.86×
46New Mexico~100K0.83×
47Arizona~600K0.79×
48Mississippi~200K0.79×
49Alaska~60K0.78×
50Alabama~300K0.68×
Fig. 06

Affinity by region

Affinity by region — The White Lotus, United States
0.68×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The White Lotus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The White Lotus audience
#·InterestCategoryAffinity×
01BoratMovies & TV22.60×
02Magic MikeMovies & TV14.45×
03Megan MullallyMovies & TV13.49×
04Big Little Lies (TV series)Movies & TV13.05×
05Christopher WalkenMovies & TV12.15×
06Matthew PerryMovies & TV11.65×
07ZoolanderMovies & TV11.60×
08Katey SagalMovies & TV10.39×
09The A-TeamMovies & TV10.33×
10Michelle MonaghanMovies & TV9.57×
11Evan PetersMovies & TV8.31×
12School of RockMovies & TV7.34×
13Marlon WayansMovies & TV6.98×
14Dakota FanningMovies & TV6.22×
15Bill MurrayMovies & TV4.75×
16Modern FamilyMovies & TV4.42×
17True DetectiveMovies & TV4.29×
18Jim CarreyMovies & TV3.23×
19Diane KeatonMovies & TV2.70×
20HBOMovies & TV2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The White Lotus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The White Lotus audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.46×
Convenience OrientationPREMIUM1.23×
IndividualismJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The White Lotus audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
DIY MentalityTHRILL0.90×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The White Lotus have in United States?

The White Lotus has an estimated audience of 26,171,021 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The White Lotus viewers?

56.5% of The White Lotus fans are female, 43.5% are male, with an average age of 41.2 years.

03

Which brands do The White Lotus fans like most?

The White Lotus fans show strongest brand affinity for Borat (22.6×), Christopher Walken (12.15×), and Magic Mike (14.45×) over the country average.

04

Where do The White Lotus fans live in United States?

The White Lotus fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do The White Lotus fans also like?

Beyond The White Lotus itself, the audience over-indexes on Christopher Walken (12.15×), Magic Mike (14.45×), Big Little Lies (TV series) (13.05×), and Katey Sagal (10.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The White Lotus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The White Lotus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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