The White Lotus Audience in United States
The White Lotus has an estimated audience of 9,638,208 people in United States. 53.9% are female, 46.1% are male, average age 38.6. Top brand affinities: Google Maps, Capital One, Indeed.com, Beetlejuice, Diane Keaton.
Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (7.39× the country average). Demographically, the The White Lotus audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The White Lotus fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 38.6 |
| Estimated audience size | 9,638,208 |
Audience persona
The typical The White Lotus fan in United States is balanced, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 7.39× | Internet & Social Media |
| Capital One | 7.31× | Business & Career |
| Indeed.com | 7.29× | Business & Career |
| Beetlejuice | 6.87× | Movies & TV |
| Diane Keaton | 8.59× | Movies & TV |
| Aaron Rodgers | 7.81× | Sports |
| Enterprise Rent-A-Car | 6.96× | Cars & Mobility |
| Bruce Willis | 8.21× | Movies & TV |
| Circle K | 7.59× | Shopping |
| Google News | 6.27× | News |
| CarGurus | 6.07× | Cars & Mobility |
| DeviantArt | 7.26× | Internet & Social Media |
| Khan Academy | 8.19× | Business & Career |
| Apple Store | 7.57× | Shopping |
| Borat | 21.57× | Movies & TV |
| Twin Peaks | 8.03× | Movies & TV |
| Emma Stone | 9.59× | Movies & TV |
| Forrest Gump | 12.82× | Movies & TV |
| AccuWeather | 5.78× | Home & Garden |
| Blake Lively | 8.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.5 |
| Luxury Orientation | PREMIUM | 1.38 |
| Risk Appetite | THRILL | 1.35 |
| Extroversion | THRILL | 1.28 |
| Social Media Usage | JOY | 1.19 |
| Design Affinity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| United Kingdom | 6.3% |
| Germany | 5.6% |
See The White Lotus audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- Survival skills (36,160,023)
How to read this data
Audience size is the estimated number of people in United States who actively search for The White Lotus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.