A data profile of the people who buy, follow and care about Reddit in United Kingdom — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 8,528,528 people in United Kingdom.
The average Reddit fan in United Kingdom is 34.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include YouTube Music, Broadway theatre, Google Drive, with strongest over-indexing on YouTube Music (8.02× the country average).
Demographically, the Reddit audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Reddit fan in United Kingdom is balanced, around 34.1 years old, with strong Mindfulness tendencies and a notable affinity for YouTube Music.
The key figures that characterise the Reddit profile in United Kingdom.
53.1% are female, 46.9% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 34.1 |
| Estimated audience size | 8,528,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Reddit audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
Where the Reddit audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1M | 1.26× | |
| 02 | Northern Ireland | ~300K | 1.19× | |
| 03 | Scotland | ~900K | 1.15× | |
| 04 | South West | ~800K | 1.11× | |
| 05 | South East | ~1.5M | 1.10× | |
| 06 | East of England | ~900K | 1.10× | |
| 07 | East Midlands | ~700K | 1.10× | |
| 08 | Wales | ~500K | 1.04× | |
| 09 | Greater London | ~1M | 0.99× | |
| 10 | North East | ~300K | 0.84× | |
| 11 | Yorkshire and the Humber | ~600K | 0.81× | |
| 12 | West Midlands | ~300K | 0.68× | |
| 13 | England | ~5M | 0.62× |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexis Ohanian | Business & Career | 28.31× | ||
| 02 | Parent-in-law | Kids & Family | 16.63× | ||
| 03 | Web application development | Technology & Electronics | 15.84× | ||
| 04 | Beauty & Style | Beauty & Wellness | 8.44× | ||
| 05 | YouTube Music | Internet & Social Media | 8.02× | ||
| 06 | Gay Love | Politics & Society | 4.86× | ||
| 07 | Broadway theatre | Travel & Leisure | 4.22× | ||
| 08 | Google Drive | Technology & Electronics | 3.04× | ||
| 09 | Dune | Movies & TV | 3.00× | ||
| 10 | Communication design | Business & Career | 2.93× | ||
| 11 | Facebook Messenger | Internet & Social Media | 2.60× | ||
| 12 | Google Docs | Internet & Social Media | 2.40× | ||
| 13 | Wikipedia | Internet & Social Media | 2.17× | ||
| 14 | BBC iPlayer | Movies & TV | 2.09× | ||
| 15 | TikTok | Internet & Social Media | 2.04× | ||
| 16 | Video games | Games | 1.94× | ||
| 17 | Harry Potter | Movies & TV | 1.86× | ||
| 18 | Superman | Movies & TV | 1.69× | ||
| 19 | Soccer | Sports | 1.65× | ||
| 20 | Pop music | Music & Radio | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.53× | |
| Career Orientation | POWER | 1.49× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Design Affinity | PREMIUM | 0.87× |
Reddit has an estimated audience of 8,528,528 people in United Kingdom, concentrated in England and South East.
53.1% of Reddit fans are female, 46.9% are male, with an average age of 34.1 years.
Reddit fans show strongest brand affinity for YouTube Music (8.02×), Broadway theatre (4.22×), and Google Drive (3.04×) over the country average.
Reddit fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1.5M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Reddit itself, the audience over-indexes on Broadway theatre (4.22×), Google Drive (3.04×), Web application development (15.84×), and TikTok (2.04×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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