A data profile of the people who buy, follow and care about Reddit in India — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 3,996,898 people in India.
The average Reddit fan in India is 28.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Asia Cup, Gemini, Harry Potter, with strongest over-indexing on Asia Cup (1.84× the country average).
Demographically, the Reddit audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Reddit fan in India is more male, around 28.5 years old, with strong Community Orientation tendencies and a notable affinity for Asia Cup.
The key figures that characterise the Reddit profile in India.
27.3% are female, 72.7% are male, average age 28.5.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 28.5 |
| Estimated audience size | 3,996,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 28% | |
| 30-39 | 12% | |
| 40-49 | 7% | |
| 50+ | 6% |
of the worldwide Reddit audience comes from India.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
Where the Reddit audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uttarakhand | ~30K | 1.62× | |
| 02 | Karnataka | ~200K | 1.54× | |
| 03 | Goa | ~6K | 1.52× | |
| 04 | Maharashtra | ~300K | 1.51× | |
| 05 | Haryana | ~70K | 1.36× | |
| 06 | Kerala | ~80K | 1.26× | |
| 07 | Uttar Pradesh | ~200K | 1.25× | |
| 08 | Telangana | ~70K | 1.23× | |
| 09 | Rajasthan | ~100K | 1.18× | |
| 10 | Jharkhand | ~40K | 1.18× | |
| 11 | Madhya Pradesh | ~90K | 1.14× | |
| 12 | Chhattisgarh | ~30K | 1.11× | |
| 13 | Tamil Nadu | ~100K | 1.10× | |
| 14 | West Bengal | ~100K | 1.09× | |
| 15 | Punjab (region) | ~50K | 0.99× | |
| 16 | Assam | ~40K | 0.98× | |
| 17 | Himachal Pradesh | ~10K | 0.94× | |
| 18 | Odisha | ~40K | 0.92× | |
| 19 | Jammu and Kashmir | ~20K | 0.92× | |
| 20 | Gujarat | ~100K | 0.87× | |
| 21 | Bihar | ~60K | 0.77× | |
| 22 | Andhra Pradesh | ~40K | 0.73× | |
| 23 | Tripura | ~3K | 0.62× | |
| 24 | Meghalaya | ~2K | 0.59× | |
| 25 | Nagaland | ~2K | 0.58× | |
| 26 | Mizoram | ~2K | 0.58× | |
| 27 | Manipur | ~3K | 0.55× | |
| 28 | Sikkim | <1K | 0.52× | |
| 29 | Arunachal Pradesh | ~1K | 0.49× |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CodeChef | Business & Career | 3.96× | ||
| 02 | Python (programming language) | Technology & Electronics | 3.57× | ||
| 03 | Jenna Ortega | Movies & TV | 3.47× | ||
| 04 | Udemy | Business & Career | 2.75× | ||
| 05 | Coursera | Business & Career | 2.52× | ||
| 06 | GitHub | Internet & Social Media | 2.48× | ||
| 07 | Gemini | Technology & Electronics | 2.38× | ||
| 08 | Google Maps | Internet & Social Media | 2.29× | ||
| 09 | Machine learning | Business & Career | 2.26× | ||
| 10 | ElevenLabs | Technology & Electronics | 2.25× | ||
| 11 | Ali Khamenei | Politics & Society | 2.01× | ||
| 12 | Asia Cup | Sports | 1.84× | ||
| 13 | Educational technology | Business & Career | 1.83× | ||
| 14 | Database | Technology & Electronics | 1.79× | ||
| 15 | Harry Potter | Movies & TV | 1.71× | ||
| 16 | Artificial intelligence | Technology & Electronics | 1.71× | ||
| 17 | Akshaye Khanna | Movies & TV | 1.71× | ||
| 18 | Earth | Travel & Leisure | 1.64× | ||
| 19 | Serial (podcast) | Music & Radio | 1.59× | ||
| 20 | Peacemaker | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Need for Security | CONSERVATISM | 1.31× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.80× | |
| Extroversion | THRILL | 0.85× |
Reddit has an estimated audience of 3,996,898 people in India, concentrated in Maharashtra and Uttar Pradesh.
27.3% of Reddit fans are female, 72.7% are male, with an average age of 28.5 years.
Reddit fans show strongest brand affinity for Asia Cup (1.84×), Gemini (2.38×), and Harry Potter (1.71×) over the country average.
Reddit fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Reddit itself, the audience over-indexes on Gemini (2.38×), Harry Potter (1.71×), Serial (podcast) (1.59×), and Python (programming language) (3.57×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.