A data profile of the people who buy, follow and care about Pinterest in United Kingdom — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 15,334,110 people in United Kingdom.
The average Pinterest fan in United Kingdom is 41.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Hobbycraft, J. D. Williams, Sarah, Duchess of York, with strongest over-indexing on Hobbycraft (1.72× the country average).
Demographically, the Pinterest audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pinterest fan in United Kingdom is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Hobbycraft.
The key figures that characterise the Pinterest profile in United Kingdom.
65.3% are female, 34.7% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 41.9 |
| Estimated audience size | 15,334,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Pinterest audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.3% |
| China | 4.8% |
| Germany | 3.1% |
Where the Pinterest audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~2M | 1.21× | |
| 02 | Wales | ~1M | 1.18× | |
| 03 | East of England | ~1.5M | 1.15× | |
| 04 | Greater London | ~2.5M | 1.14× | |
| 05 | South East | ~2.5M | 1.12× | |
| 06 | South West | ~1.5M | 1.11× | |
| 07 | East Midlands | ~1M | 1.09× | |
| 08 | Scotland | ~1.5M | 1.04× | |
| 09 | Northern Ireland | ~500K | 1.04× | |
| 10 | West Midlands | ~500K | 0.74× | |
| 11 | North East | ~400K | 0.74× | |
| 12 | England | ~10M | 0.73× | |
| 13 | Yorkshire and the Humber | ~900K | 0.71× |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | South by Southwest | Business & Career | 4.76× | ||
| 02 | Home equity line of credit | Business & Career | 2.62× | ||
| 03 | Bonmarché | Shopping | 2.02× | ||
| 04 | J. D. Williams | Shopping | 1.88× | ||
| 05 | Sarah, Duchess of York | Literature | 1.86× | ||
| 06 | Princess Eugenie of York | Politics & Society | 1.80× | ||
| 07 | Knitting needle | Fashion & Accessoires | 1.74× | ||
| 08 | Pensioner | Business & Career | 1.74× | ||
| 09 | Hobbycraft | Home & Garden | 1.72× | ||
| 10 | Architecture & Interior Design | Home & Garden | 1.66× | ||
| 11 | Laura Ashley | Home & Garden | 1.63× | ||
| 12 | Pattern (sewing) | Home & Garden | 1.63× | ||
| 13 | Macaulay Culkin | Movies & TV | 1.62× | ||
| 14 | Quilting | Home & Garden | 1.62× | ||
| 15 | Catherine, Duchess of Cambridge | Politics & Society | 1.57× | ||
| 16 | Old age | Politics & Society | 1.56× | ||
| 17 | Oliver Bonas | Fashion & Accessoires | 1.52× | ||
| 18 | Hair iron | Beauty & Wellness | 1.52× | ||
| 19 | Bonsai | Home & Garden | 1.52× | ||
| 20 | Royal family | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.03× | |
| Design Affinity | PREMIUM | 1.03× | |
| Family Orientation | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.67× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Early Adopter Mentality | POWER | 0.74× |
Pinterest has an estimated audience of 15,334,110 people in United Kingdom, concentrated in England and South East.
65.3% of Pinterest fans are female, 34.7% are male, with an average age of 41.9 years.
Pinterest fans show strongest brand affinity for Hobbycraft (1.72×), J. D. Williams (1.88×), and Sarah, Duchess of York (1.86×) over the country average.
Pinterest fans in United Kingdom are most concentrated in England (reach ~10M), South East (reach ~2.5M), and Greater London (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Pinterest itself, the audience over-indexes on J. D. Williams (1.88×), Sarah, Duchess of York (1.86×), Old age (1.56×), and Architecture & Interior Design (1.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.