Pinterest Audience in United Kingdom
Pinterest has an estimated audience of 15,334,110 people in United Kingdom. 65.3% are female, 34.7% are male, average age 41.9. Top regions: England, South East, Greater London. Top brand affinities: Hobbycraft, J. D. Williams, Sarah, Duchess of York, Old age, Architecture & Interior Design.
The average Pinterest fan in United Kingdom is 41.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Greater London. Top brand affinities include Hobbycraft, J. D. Williams, Sarah, Duchess of York, with strongest over-indexing on Hobbycraft (1.72× the country average). Demographically, the Pinterest audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Pinterest fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 41.9 |
| Estimated audience size | 15,334,110 |
Audience persona
The typical Pinterest fan in United Kingdom is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Hobbycraft.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,395,039 | 0.73× |
| South East | 2,312,790 | 1.12× |
| Greater London | 2,270,093 | 1.14× |
| North West | 1,977,321 | 1.21× |
| East of England | 1,605,972 | 1.15× |
| Scotland | 1,440,297 | 1.04× |
| South West | 1,399,079 | 1.11× |
| East Midlands | 1,181,288 | 1.09× |
| Wales | 1,036,918 | 1.18× |
| Yorkshire and the Humber | 872,544 | 0.71× |
| Northern Ireland | 491,701 | 1.04× |
| West Midlands | 485,485 | 0.74× |
| North East | 439,731 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobbycraft | 1.72× | Home & Garden |
| J. D. Williams | 1.88× | Shopping |
| Sarah, Duchess of York | 1.86× | Literature |
| Old age | 1.56× | Politics & Society |
| Architecture & Interior Design | 1.66× | Home & Garden |
| South by Southwest | 4.76× | Business & Career |
| Oliver Bonas | 1.52× | Fashion & Accessoires |
| Laura Ashley | 1.63× | Home & Garden |
| Bonmarché | 2.02× | Shopping |
| Hair iron | 1.52× | Beauty & Wellness |
| Macaulay Culkin | 1.62× | Movies & TV |
| Catherine, Duchess of Cambridge | 1.57× | Politics & Society |
| Pattern (sewing) | 1.63× | Home & Garden |
| Princess Eugenie of York | 1.8× | Politics & Society |
| Home equity line of credit | 2.62× | Business & Career |
| Royal family | 1.51× | Politics & Society |
| Knitting needle | 1.74× | Fashion & Accessoires |
| Bonsai | 1.52× | Home & Garden |
| Pensioner | 1.74× | Business & Career |
| Quilting | 1.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.17 |
| Community Orientation | OPEN | 1.12 |
| Design Affinity | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.05 |
| Luxury Orientation | PREMIUM | 1.04 |
| Extroversion | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| China | 5.0% |
| Germany | 3.2% |
See Pinterest audiences in other countries
More Social media audiences in United Kingdom
Frequently asked questions
How many fans does Pinterest have in United Kingdom?
Pinterest has an estimated audience of 15,334,110 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Pinterest fans?
65.3% of Pinterest fans are female, 34.7% are male, with an average age of 41.9 years.
Which brands do Pinterest fans like most?
Pinterest fans show strongest brand affinity for Hobbycraft (1.72×), J. D. Williams (1.88×), and Sarah, Duchess of York (1.86×) over the country average.
Where do Pinterest fans live in United Kingdom?
Pinterest fans in United Kingdom are most concentrated in England (reach 10,395,039), South East (reach 2,312,790), and Greater London (reach 2,270,093). These three regions account for the largest share of the active audience.
What other brands do Pinterest fans also like?
Beyond Pinterest itself, the audience over-indexes on J. D. Williams (1.88×), Sarah, Duchess of York (1.86×), Old age (1.56×), and Architecture & Interior Design (1.66×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.