A data profile of the people who buy, follow and care about Pinterest in India — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 6,379,184 people in India.
The average Pinterest fan in India is 29.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include War of the Worlds (2005 film), Anjali Sharma, ReNu, with strongest over-indexing on War of the Worlds (2005 film) (1.52× the country average).
Demographically, the Pinterest audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 29 regions tracked by Rascasse.
The typical Pinterest fan in India is more male, around 29.4 years old, with strong Social Media Usage tendencies and a notable affinity for War of the Worlds (2005 film).
The key figures that characterise the Pinterest profile in India.
28.6% are female, 71.4% are male, average age 29.4.
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 29.4 |
| Estimated audience size | 6,379,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 31% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Pinterest audience comes from India.
| Country | Share |
|---|---|
| United States | 16.4% |
| China | 4.9% |
| Germany | 3.1% |
Where the Pinterest audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~200K | 1.74× | |
| 02 | Nagaland | ~7K | 1.49× | |
| 03 | Gujarat | ~200K | 1.24× | |
| 04 | Mizoram | ~5K | 1.24× | |
| 05 | Meghalaya | ~8K | 1.23× | |
| 06 | Maharashtra | ~400K | 1.22× | |
| 07 | Uttarakhand | ~30K | 1.12× | |
| 08 | Punjab (region) | ~90K | 1.10× | |
| 09 | Manipur | ~8K | 1.06× | |
| 10 | Chhattisgarh | ~40K | 1.04× | |
| 11 | Haryana | ~90K | 1.03× | |
| 12 | Tamil Nadu | ~200K | 1.02× | |
| 13 | Uttar Pradesh | ~300K | 1.00× | |
| 14 | Madhya Pradesh | ~100K | 0.98× | |
| 15 | Rajasthan | ~100K | 0.95× | |
| 16 | Jharkhand | ~50K | 0.94× | |
| 17 | Assam | ~60K | 0.92× | |
| 18 | Tripura | ~8K | 0.91× | |
| 19 | Goa | ~6K | 0.91× | |
| 20 | Telangana | ~80K | 0.90× | |
| 21 | West Bengal | ~200K | 0.85× | |
| 22 | Karnataka | ~100K | 0.84× | |
| 23 | Jammu and Kashmir | ~20K | 0.84× | |
| 24 | Andhra Pradesh | ~60K | 0.82× | |
| 25 | Odisha | ~50K | 0.77× | |
| 26 | Sikkim | ~2K | 0.75× | |
| 27 | Bihar | ~90K | 0.73× | |
| 28 | Himachal Pradesh | ~20K | 0.73× | |
| 29 | Arunachal Pradesh | ~3K | 0.65× |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | South by Southwest | Business & Career | 2.82× | ||
| 02 | Bianca Zapatka | Food & Beverages | 2.57× | ||
| 03 | KHOU | Movies & TV | 2.22× | ||
| 04 | Junior doctor | Health | 1.66× | ||
| 05 | Anjali Sharma | Sports | 1.64× | ||
| 06 | ReNu | Health | 1.58× | ||
| 07 | Opera News | News | 1.56× | ||
| 08 | War of the Worlds (2005 film) | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.70× | |
| Family Orientation | CONSERVATISM | 0.65× | |
| Price Sensitivity | PREMIUM | 0.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.37× | |
| Patriotism | CONSERVATISM | 0.38× | |
| Luxury Orientation | PREMIUM | 0.39× |
Pinterest has an estimated audience of 6,379,184 people in India, concentrated in Maharashtra and Uttar Pradesh.
28.6% of Pinterest fans are female, 71.4% are male, with an average age of 29.4 years.
Pinterest fans show strongest brand affinity for War of the Worlds (2005 film) (1.52×), Anjali Sharma (1.64×), and ReNu (1.58×) over the country average.
Pinterest fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~300K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Pinterest itself, the audience over-indexes on Anjali Sharma (1.64×), ReNu (1.58×), KHOU (2.22×), and Junior doctor (1.66×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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