A data profile of the people who buy, follow and care about Macaulay Culkin in United Kingdom — modelled from more than twelve digital signal sources. Macaulay Culkin has an estimated audience of 2,940,510 people in United Kingdom.
The average Macaulay Culkin fan in United Kingdom is 48.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include IKEA, Tabloid (newspaper format), Furniture, with strongest over-indexing on IKEA (2.29× the country average).
Demographically, the Macaulay Culkin audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Macaulay Culkin fan in United Kingdom is more female, around 48.2 years old, with strong Family Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Macaulay Culkin profile in United Kingdom.
79.4% are female, 20.6% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 48.2 |
| Estimated audience size | 2,940,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 6% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Macaulay Culkin audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 9.4% |
| Brazil | 7.3% |
Where the Macaulay Culkin audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~300K | 1.40× | |
| 02 | West Midlands | ~200K | 1.40× | |
| 03 | North East | ~100K | 1.22× | |
| 04 | Wales | ~200K | 1.13× | |
| 05 | Northern Ireland | ~90K | 1.10× | |
| 06 | Scotland | ~300K | 1.09× | |
| 07 | South East | ~400K | 0.97× | |
| 08 | South West | ~200K | 0.85× | |
| 09 | East Midlands | ~200K | 0.83× | |
| 10 | East of England | ~200K | 0.80× | |
| 11 | England | ~1.5M | 0.67× | |
| 12 | North West | ~200K | 0.54× |
The strongest cross-interests of the Macaulay Culkin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anne Hathaway | Movies & TV | 3.34× | ||
| 02 | Internet celebrity | Internet & Social Media | 3.13× | ||
| 03 | Soap opera | Movies & TV | 2.55× | ||
| 04 | Garden centre | Home & Garden | 2.52× | ||
| 05 | IKEA | Home & Garden | 2.29× | ||
| 06 | Barclays | Business & Career | 2.29× | ||
| 07 | HSBC | Business & Career | 2.23× | ||
| 08 | Tabloid (newspaper format) | Literature | 2.18× | ||
| 09 | First class travel | Travel & Leisure | 1.97× | ||
| 10 | Mortgage loans | Business & Career | 1.96× | ||
| 11 | Cancer awareness | Health | 1.91× | ||
| 12 | Shopping malls | Shopping | 1.82× | ||
| 13 | EBay | Shopping | 1.74× | ||
| 14 | Discount stores | Shopping | 1.73× | ||
| 15 | Breaking news | Movies & TV | 1.66× | ||
| 16 | Organic food | Food & Beverages | 1.65× | ||
| 17 | Internet & Social Media | 1.62× | |||
| 18 | Airbnb | Travel & Leisure | 1.58× | ||
| 19 | Furniture | Home & Garden | 1.55× | ||
| 20 | Camping | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.09× | |
| Convenience Orientation | PREMIUM | 1.68× | |
| Quality Awareness | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Community Orientation | OPEN | 0.74× | |
| Career Orientation | POWER | 0.78× |
Macaulay Culkin has an estimated audience of 2,940,510 people in United Kingdom, concentrated in England and South East.
79.4% of Macaulay Culkin fans are female, 20.6% are male, with an average age of 48.2 years.
Macaulay Culkin fans show strongest brand affinity for IKEA (2.29×), Tabloid (newspaper format) (2.18×), and Furniture (1.55×) over the country average.
Macaulay Culkin fans in United Kingdom are most concentrated in England (reach ~1.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Macaulay Culkin itself, the audience over-indexes on Tabloid (newspaper format) (2.18×), Furniture (1.55×), EBay (1.74×), and Soap opera (2.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Macaulay Culkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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