A data profile of the people who buy, follow and care about Macaulay Culkin in Germany — modelled from more than twelve digital signal sources. Macaulay Culkin has an estimated audience of 2,111,197 people in Germany.
The average Macaulay Culkin fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Harry Potter, Ryan Reynolds, Denver Nuggets, with strongest over-indexing on Harry Potter (2.13× the country average).
Demographically, the Macaulay Culkin audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Macaulay Culkin fan in Germany is more male, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Macaulay Culkin profile in Germany.
42.7% are female, 57.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 43.3 |
| Estimated audience size | 2,111,197 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 30% | |
| 50+ | 24% |
of the worldwide Macaulay Culkin audience comes from Germany.
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 9.4% |
| Brazil | 7.3% |
Where the Macaulay Culkin audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~70K | 1.12× | |
| 02 | Sachsen-Anhalt | ~60K | 1.08× | |
| 03 | Niedersachsen | ~200K | 1.07× | |
| 04 | Thüringen | ~60K | 1.06× | |
| 05 | Nordrhein-Westfalen | ~500K | 1.05× | |
| 06 | Berlin | ~90K | 1.03× | |
| 07 | Mecklenburg-Vorpommern | ~40K | 1.03× | |
| 08 | Sachsen | ~100K | 1.02× | |
| 09 | Rheinland-Pfalz | ~100K | 0.98× | |
| 10 | Hessen | ~200K | 0.97× | |
| 11 | Schleswig-Holstein | ~70K | 0.97× | |
| 12 | Saarland | ~20K | 0.95× | |
| 13 | Bremen | ~20K | 0.94× | |
| 14 | Baden-Württemberg | ~300K | 0.91× | |
| 15 | Hamburg | ~40K | 0.91× | |
| 16 | Bayern | ~300K | 0.90× |
The strongest cross-interests of the Macaulay Culkin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryan Reynolds | Movies & TV | 8.04× | ||
| 02 | Denver Nuggets | Sports | 7.37× | ||
| 03 | Madonna | Music & Radio | 5.68× | ||
| 04 | Helge Schneider | Movies & TV | 5.31× | ||
| 05 | Quentin Tarantino | Movies & TV | 5.16× | ||
| 06 | Brad Pitt | Movies & TV | 4.69× | ||
| 07 | Meghan Markle | Fashion & Accessoires | 3.97× | ||
| 08 | Johnny Depp | Movies & TV | 3.79× | ||
| 09 | Thomann | Shopping | 3.75× | ||
| 10 | Heidi Klum | Fashion & Accessoires | 3.21× | ||
| 11 | Finch | Music & Radio | 3.00× | ||
| 12 | Lena Meyer-Landrut | Music & Radio | 2.71× | ||
| 13 | Harry Potter | Movies & TV | 2.13× | ||
| 14 | Sportschau | Sports | 2.11× | ||
| 15 | ZDF | Movies & TV | 2.08× | ||
| 16 | Batman | Movies & TV | 1.93× | ||
| 17 | Superman | Movies & TV | 1.88× | ||
| 18 | Vodafone | Technology & Electronics | 1.80× | ||
| 19 | Podcast | Music & Radio | 1.76× | ||
| 20 | X | Internet & Social Media | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.69× | |
| Spirituality | BALANCE | 1.46× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Pet Ownership | JOY | 0.65× | |
| DIY Mentality | THRILL | 0.67× |
Macaulay Culkin has an estimated audience of 2,111,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
42.7% of Macaulay Culkin fans are female, 57.3% are male, with an average age of 43.3 years.
Macaulay Culkin fans show strongest brand affinity for Harry Potter (2.13×), Ryan Reynolds (8.04×), and Denver Nuggets (7.37×) over the country average.
Macaulay Culkin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Macaulay Culkin itself, the audience over-indexes on Ryan Reynolds (8.04×), Denver Nuggets (7.37×), Brad Pitt (4.69×), and Madonna (5.68×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Macaulay Culkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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