Vodafone Audience in Germany
Vodafone has an estimated audience of 12,656,726 people in Germany. 39.8% are female, 60.2% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Tagesschau, CHECK24, Sparkasse, Electronic funds transfer, Telecommunication.
The average Vodafone fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Tagesschau, CHECK24, Sparkasse, with strongest over-indexing on Tagesschau (1.63× the country average). Demographically, the Vodafone audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Vodafone fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 40.7 |
| Estimated audience size | 12,656,726 |
Audience persona
The typical Vodafone fan in Germany is more male, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,118,053 | 1.13× |
| Baden-Württemberg | 1,906,853 | 1.1× |
| Bayern | 1,684,797 | 0.83× |
| Niedersachsen | 1,255,985 | 1.02× |
| Hessen | 918,193 | 0.95× |
| Sachsen | 680,351 | 1.1× |
| Rheinland-Pfalz | 614,899 | 0.97× |
| Berlin | 596,874 | 1.05× |
| Schleswig-Holstein | 458,025 | 1.01× |
| Brandenburg | 360,384 | 0.92× |
| Hamburg | 300,195 | 1.05× |
| Thüringen | 291,305 | 0.9× |
| Sachsen-Anhalt | 266,092 | 0.81× |
| Mecklenburg-Vorpommern | 255,240 | 1.06× |
| Saarland | 155,207 | 1× |
| Bremen | 119,358 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.63× | Movies & TV |
| CHECK24 | 1.9× | Business & Career |
| Sparkasse | 1.92× | Business & Career |
| Electronic funds transfer | 1.83× | Business & Career |
| Telecommunication | 1.57× | Technology & Electronics |
| FRITZ!Box | 1.86× | Technology & Electronics |
| Wetter.de | 1.79× | Home & Garden |
| Amazon Fire TV | 2.66× | Movies & TV |
| Household goods | 2.79× | Home & Garden |
| Office 365 | 2.28× | Technology & Electronics |
| University of Aleppo | 3.01× | Business & Career |
| Premier Inn | 4.25× | Travel & Leisure |
| Aldi Talk | 1.96× | Technology & Electronics |
| Deutsche Bank | 1.53× | Business & Career |
| Huk24 | 1.53× | Business & Career |
| Xiaomi | 1.82× | Technology & Electronics |
| Google Photos | 3.65× | Technology & Electronics |
| Mobile network operator | 2.98× | Technology & Electronics |
| Western Union | 1.59× | Business & Career |
| Prime (film) | 2.48× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.17 |
| Early Adopter Mentality | POWER | 1.03 |
| Patriotism | CONSERVATISM | 0.97 |
| Family Orientation | CONSERVATISM | 0.96 |
| Sports Activity | POWER | 0.95 |
| Tradition | CONSERVATISM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.0% |
| Italy | 9.7% |
| Spain | 9.7% |
See Vodafone audiences in other countries
More Mobile phone operator audiences in Germany
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
- LIDL Connect (1,688,660)
Frequently asked questions
How many fans does Vodafone have in Germany?
Vodafone has an estimated audience of 12,656,726 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Vodafone fans?
39.8% of Vodafone fans are female, 60.2% are male, with an average age of 40.7 years.
Which brands do Vodafone fans like most?
Vodafone fans show strongest brand affinity for Tagesschau (1.63×), CHECK24 (1.9×), and Sparkasse (1.92×) over the country average.
Where do Vodafone fans live in Germany?
Vodafone fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,118,053), Baden-Württemberg (reach 1,906,853), and Bayern (reach 1,684,797). These three regions account for the largest share of the active audience.
What other brands do Vodafone fans also like?
Beyond Vodafone itself, the audience over-indexes on CHECK24 (1.9×), Sparkasse (1.92×), Electronic funds transfer (1.83×), and Telecommunication (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vodafone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.