Rascasse Audience Intelligence

Mobile network operator Audience in Germany

A data profile of the people who buy, follow and care about Mobile network operator in Germany — modelled from more than twelve digital signal sources. Mobile network operator has an estimated audience of 1,497,019 people in Germany.

#2415among Topic in Germany#234in Technology & Electronics

The average Mobile network operator fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lycamobile, Google Maps, CHECK24, with strongest over-indexing on Lycamobile (19.27× the country average).

Demographically, the Mobile network operator audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mobile network operator fan in Germany is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Lycamobile.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile network operator profile in Germany.

Audience size
1.5M
in Germany
Gender
35.9%♀
64.1% male
Age
41.3
average years
Country rank
#4467
Topic in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile network operator fans

35.9% are female, 64.1% are male, average age 41.3.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Mobile network operator audience in Germany
MetricValue
Female35.9%
Male64.1%
Average age41.3
Estimated audience size1,497,019
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Mobile network operator audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3923%
40-4925%
50+21%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Mobile network operator audience comes from Germany.

Worldwide audience distribution share by country for Mobile network operator
CountryShare
United States11.6%
Spain6.6%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile network operator audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mobile network operator fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~60K1.19×
02Thüringen~40K1.17×
03Hamburg~40K1.13×
04Schleswig-Holstein~60K1.09×
05Rheinland-Pfalz~80K1.06×
06Sachsen~70K1.02×
07Saarland~20K1.02×
08Bremen~10K1.01×
09Sachsen-Anhalt~40K0.99×
10Mecklenburg-Vorpommern~30K0.99×
11Hessen~100K0.98×
12Berlin~70K0.98×
13Niedersachsen~100K0.91×
14Baden-Württemberg~200K0.87×
15Bayern~200K0.85×
16Nordrhein-Westfalen~300K0.81×
Fig. 06

Affinity by region

Affinity by region — Mobile network operator, Germany
0.81×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile network operator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile network operator audience
#·InterestCategoryAffinity×
01LycamobileTechnology & Electronics19.27×
02Cécile de FranceMovies & TV19.27×
03SparhandyTechnology & Electronics8.81×
04Big dataBusiness & Career7.02×
05Python (programming language)Technology & Electronics6.33×
06Google MapsInternet & Social Media4.41×
07CongstarTechnology & Electronics4.10×
08Ornamental plantHome & Garden3.39×
09CHECK24Business & Career3.33×
10Aral AGCars & Mobility3.02×
11VodafoneTechnology & Electronics2.98×
12SparkasseBusiness & Career2.60×
13PostbankBusiness & Career2.29×
14VacationsTravel & Leisure2.26×
15Netto Marken-DiscountShopping2.11×
16NatureHome & Garden2.08×
17AutoScout24Cars & Mobility1.87×
18FamilyKids & Family1.80×
19AldiShopping1.70×
20TagesschauMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile network operator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile network operator audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.61×
PatriotismCONSERVATISM1.49×
Convenience OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile network operator audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.56×
CreativityOPEN0.61×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile network operator have in Germany?

Mobile network operator has an estimated audience of 1,497,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mobile network operator fans?

35.9% of Mobile network operator fans are female, 64.1% are male, with an average age of 41.3 years.

03

Which brands do Mobile network operator fans like most?

Mobile network operator fans show strongest brand affinity for Lycamobile (19.27×), Google Maps (4.41×), and CHECK24 (3.33×) over the country average.

04

Where do Mobile network operator fans live in Germany?

Mobile network operator fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile network operator fans also like?

Beyond Mobile network operator itself, the audience over-indexes on Google Maps (4.41×), CHECK24 (3.33×), Python (programming language) (6.33×), and Vodafone (2.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Mobile network operator audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mobile network operator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →