Mobile network operator Audience in Germany

Mobile network operator logo

Mobile network operator has an estimated audience of 1,497,019 people in Germany. 35.9% are female, 64.1% are male, average age 41.3. Top regions: Thüringen, Hessen, Baden-Württemberg. Top brand affinities: Progressive rock, Unique Gifts, Cocktail, Haberler, Stradivarius.

The average Mobile network operator fan in Germany is 41.3 years old, more male, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Hessen, Baden-Württemberg. Top brand affinities include Progressive rock, Unique Gifts, Cocktail, with strongest over-indexing on Progressive rock (3.82× the country average). Demographically, the Mobile network operator audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Mobile network operator fans

Demographic split for Mobile network operator audience in Germany
MetricValue
Female35.9%
Male64.1%
Average age41.3
Estimated audience size1,497,019

Audience persona

The typical Mobile network operator fan in Germany is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Mobile network operator in Germany
RegionReachAffinity
Thüringen108,8012.85×
Hessen108,5110.95×
Baden-Württemberg95,9770.47×
Nordrhein-Westfalen94,9620.29×
Rheinland-Pfalz93,9431.25×
Bayern92,8500.39×
Niedersachsen91,7920.63×
Brandenburg88,2491.9×
Sachsen80,1521.09×
Schleswig-Holstein74,4861.39×
Berlin64,9370.97×
Hamburg53,0321.57×
Saarland27,7161.51×
Bremen18,1321.42×
Sachsen-Anhalt10,5670.27×
Mecklenburg-Vorpommern9,2930.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile network operator audience
BrandAffinityCategory
Progressive rock3.82×Music & Radio
Unique Gifts1.81×Shopping
Cocktail1.51×Food & Beverages
Haberler1.61×News
Stradivarius1.97×Shopping
Pillow1.8×Home & Garden
VfL Wolfsburg1.92×Sports
Birthday Gifts1.81×Kids & Family
Natural rubber2.3×Cars & Mobility
Video izle3.12×
Deliver Us From Evil20×Movies & TV
Corfu (regional unit)2.24×Travel & Leisure
Home Delivery1.87×Food & Beverages
Figure painting (hobby)2.7×Arts & Culture
Cassoulet5.01×Food & Beverages
Golem1.9×Technology & Electronics
Keeper (password manager)2.52×Technology & Electronics
7-Eleven2.82×Shopping
Schweinshaxe2.74×Food & Beverages
Hitchin19.27×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile network operator audience
TraitClusterScore
Need for SecurityCONSERVATISM1.3
PatriotismCONSERVATISM1.28
Family OrientationCONSERVATISM1.27
Pet OwnershipJOY1.22
Convenience OrientationPREMIUM1.16
Early Adopter MentalityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Mobile network operator
CountryShare
United States11.6%
Spain6.6%
Italy6.3%

See Mobile network operator audiences in other countries

More Technology & Electronics audiences in Germany

Frequently asked questions

How many fans does Mobile network operator have in Germany?

Mobile network operator has an estimated audience of 1,497,019 people in Germany, concentrated in Thüringen and Hessen.

What is the gender split and age of Mobile network operator fans?

35.9% of Mobile network operator fans are female, 64.1% are male, with an average age of 41.3 years.

Which brands do Mobile network operator fans like most?

Mobile network operator fans show strongest brand affinity for Progressive rock (3.82×), Unique Gifts (1.81×), and Cocktail (1.51×) over the country average.

Where do Mobile network operator fans live in Germany?

Mobile network operator fans in Germany are most concentrated in Thüringen (reach 108,801), Hessen (reach 108,511), and Baden-Württemberg (reach 95,977). These three regions account for the largest share of the active audience.

What other brands do Mobile network operator fans also like?

Beyond Mobile network operator itself, the audience over-indexes on Unique Gifts (1.81×), Cocktail (1.51×), Haberler (1.61×), and Stradivarius (1.97×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mobile network operator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.