Mobile network operator Audience in Germany
Mobile network operator has an estimated audience of 1,497,019 people in Germany. 35.9% are female, 64.1% are male, average age 41.3. Top regions: Thüringen, Hessen, Baden-Württemberg. Top brand affinities: Lycamobile, Google Maps, Vodafone, CHECK24, Headphones.
The average Mobile network operator fan in Germany is 41.3 years old, more male, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Hessen, Baden-Württemberg. Top brand affinities include Lycamobile, Google Maps, Vodafone, with strongest over-indexing on Lycamobile (20× the country average). Demographically, the Mobile network operator audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Mobile network operator fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 41.3 |
| Estimated audience size | 1,497,019 |
Audience persona
The typical Mobile network operator fan in Germany is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Lycamobile.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Thüringen | 108,801 | 2.85× |
| Hessen | 108,511 | 0.95× |
| Baden-Württemberg | 95,977 | 0.47× |
| Nordrhein-Westfalen | 94,962 | 0.29× |
| Rheinland-Pfalz | 93,943 | 1.25× |
| Bayern | 92,850 | 0.39× |
| Niedersachsen | 91,792 | 0.63× |
| Brandenburg | 88,249 | 1.9× |
| Sachsen | 80,152 | 1.09× |
| Schleswig-Holstein | 74,486 | 1.39× |
| Berlin | 64,937 | 0.97× |
| Hamburg | 53,032 | 1.57× |
| Saarland | 27,716 | 1.51× |
| Bremen | 18,132 | 1.42× |
| Sachsen-Anhalt | 10,567 | 0.27× |
| Mecklenburg-Vorpommern | 9,293 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lycamobile | 20× | Technology & Electronics |
| Google Maps | 5.45× | Internet & Social Media |
| Vodafone | 3.36× | Technology & Electronics |
| CHECK24 | 2.98× | Business & Career |
| Headphones | 5.51× | Technology & Electronics |
| Sparkasse | 2.82× | Business & Career |
| Aral AG | 2.46× | Cars & Mobility |
| Satire | 4.16× | Literature |
| Netto Marken-Discount | 2.12× | Shopping |
| Hygiene | 3.05× | Beauty & Wellness |
| Western Union | 3.81× | Business & Career |
| Tagesschau | 1.78× | Movies & TV |
| Ryanair | 2.3× | Travel & Leisure |
| Sports betting | 5.73× | Games |
| Transfermarkt | 2.37× | Sports |
| Pets | 1.54× | Pets & Animals |
| Family | 1.7× | Kids & Family |
| AutoScout24 | 1.98× | Cars & Mobility |
| Google Chrome | 5.46× | Internet & Social Media |
| Aldi | 1.74× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.3 |
| Patriotism | CONSERVATISM | 1.28 |
| Family Orientation | CONSERVATISM | 1.27 |
| Pet Ownership | JOY | 1.22 |
| Convenience Orientation | PREMIUM | 1.16 |
| Early Adopter Mentality | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.6% |
| Spain | 6.6% |
| Italy | 6.3% |
See Mobile network operator audiences in other countries
- Mobile network operator — United States
- Mobile network operator — United Kingdom
- Mobile network operator — France
- Mobile network operator — Italy
- Mobile network operator — Spain
- Mobile network operator — Brazil
- Mobile network operator — Japan
- Mobile network operator — South Korea
- Mobile network operator — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mobile network operator have in Germany?
Mobile network operator has an estimated audience of 1,497,019 people in Germany, concentrated in Thüringen and Hessen.
What is the gender split and age of Mobile network operator fans?
35.9% of Mobile network operator fans are female, 64.1% are male, with an average age of 41.3 years.
Which brands do Mobile network operator fans like most?
Mobile network operator fans show strongest brand affinity for Lycamobile (20×), Google Maps (5.45×), and Vodafone (3.36×) over the country average.
Where do Mobile network operator fans live in Germany?
Mobile network operator fans in Germany are most concentrated in Thüringen (reach 108,801), Hessen (reach 108,511), and Baden-Württemberg (reach 95,977). These three regions account for the largest share of the active audience.
What other brands do Mobile network operator fans also like?
Beyond Mobile network operator itself, the audience over-indexes on Google Maps (5.45×), Vodafone (3.36×), CHECK24 (2.98×), and Headphones (5.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobile network operator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.