Big data Audience in Germany
Big data has an estimated audience of 1,267,892 people in Germany. 42.4% are female, 57.6% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Indeed.com, Cloud computing, Gemini, Python (programming language), Internet television.
The average Big data fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Indeed.com, Cloud computing, Gemini, with strongest over-indexing on Indeed.com (8.29× the country average). Demographically, the Big data audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Big data fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 33.6 |
| Estimated audience size | 1,267,892 |
Audience persona
The typical Big data fan in Germany is more male, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 283,090 | 1.02× |
| Bayern | 243,469 | 1.19× |
| Baden-Württemberg | 206,512 | 1.19× |
| Niedersachsen | 111,691 | 0.91× |
| Hessen | 109,553 | 1.13× |
| Berlin | 104,039 | 1.84× |
| Sachsen | 54,897 | 0.88× |
| Rheinland-Pfalz | 54,488 | 0.86× |
| Hamburg | 49,884 | 1.74× |
| Schleswig-Holstein | 35,549 | 0.78× |
| Brandenburg | 28,158 | 0.72× |
| Sachsen-Anhalt | 20,997 | 0.64× |
| Thüringen | 20,051 | 0.62× |
| Mecklenburg-Vorpommern | 13,173 | 0.54× |
| Bremen | 12,744 | 1.18× |
| Saarland | 12,305 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 8.29× | Business & Career |
| Cloud computing | 6.47× | Technology & Electronics |
| Gemini | 6.69× | Technology & Electronics |
| Python (programming language) | 9.2× | Technology & Electronics |
| Internet television | 7.55× | Technology & Electronics |
| Chat GPT | 5.32× | Technology & Electronics |
| Online newspaper | 5.04× | News |
| Digital electronics | 6.69× | Technology & Electronics |
| Electronics | 4.06× | Technology & Electronics |
| Web design | 6.5× | Business & Career |
| Smart TV | 7.39× | Technology & Electronics |
| Pay television | 5.85× | Movies & TV |
| Crowdfunding | 8.25× | Business & Career |
| Reuters | 13.38× | News |
| Digital television | 5.35× | Movies & TV |
| Information security | 8.11× | Business & Career |
| Institute of technology | 7.34× | Business & Career |
| X | 3.29× | Internet & Social Media |
| High-definition television | 5.69× | Technology & Electronics |
| PHP | 8.16× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.56 |
| Early Adopter Mentality | POWER | 2.42 |
| Need for Security | CONSERVATISM | 2.26 |
| Sustainability | BALANCE | 1.88 |
| Social Media Usage | JOY | 1.51 |
| Urban Lifestyle | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 9.5% |
| Japan | 4.6% |
See Big data audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Big data have in Germany?
Big data has an estimated audience of 1,267,892 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Big data fans?
42.4% of Big data fans are female, 57.6% are male, with an average age of 33.6 years.
Which brands do Big data fans like most?
Big data fans show strongest brand affinity for Indeed.com (8.29×), Cloud computing (6.47×), and Gemini (6.69×) over the country average.
Where do Big data fans live in Germany?
Big data fans in Germany are most concentrated in Nordrhein-Westfalen (reach 283,090), Bayern (reach 243,469), and Baden-Württemberg (reach 206,512). These three regions account for the largest share of the active audience.
What other brands do Big data fans also like?
Beyond Big data itself, the audience over-indexes on Cloud computing (6.47×), Gemini (6.69×), Python (programming language) (9.2×), and Internet television (7.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Big data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.